Cofunds is the UK’s largest independent investment platform

Customers asked ‘Why does nancial

services have to be so complicated’?

fi

We agreed.

Cofunds depend on digital for transactions and customer service.

Our aim:Make Cofunds so simple and intuitive that

it leads to genuine brand advocacy.

We spent time learning how Cofunds works.

We researched how Cofunds customers use the platform.

Then we designed the information architecture

around user journeys

Taking it from this:

To this:

Useful, Beautiful, Digital.