Coffee cram web design and marketing
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Website Design and Marketing To turn visitors into students and students into happy students and happy students into grad students and grad students into alumni and alumni into profs. Presented by Lindsey Fair
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Web Design Trends for HE
Transcript of Coffee cram web design and marketing
Website Design and MarketingTo turn visitors into students and students into happy students and happy students into grad students and grad students into
alumni and alumni into profs.
Presented by Lindsey Fair
Campaign Thinking
To convince ...
To ...
Instead of ...
Because ...
Customer Centric Companies See Higher ROICompanies that saw ROI by company focus
21%
44%
21%
9%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Sales focused Customer focused Product focused Marketing focused
Why, Who & What
Know Your Customer
Bits & Pieces
What is the call to action?Does the customer know that?
What are they
looking at / for?
If you’re customers don’t
know where they’re going,
any click will take them to
your competitor who will
show them the way.
Make it Simple! Every customer should get what they
came for in the shortest amount of time. The trick is knowing what they came for.
Content
Mobile
Mania
Trends
Trends: Decoration Relevancy
Trends: Conversational Content
Trends: Countdowns
Trends: GeoTargeted Content
Hyper-Personalization
Trends: Re-Marketing
