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Coffee and Donuts with AWS Marketplace

Building a 4 phase project using Marketplace

David McCann, VP AWS Marketplace

Kevin Wilmot, Solutions Architect

Agenda

Why Cloud disrupts Global Software Procurement

35MM+ physical servers

globally today – only

15% in the cloud” *IDC

Cloud is shifting Software from

perpetuity to shorter

subscription OR consumption

based

Businesses invest

$310B annually in software

Selecting, purchasing and

deploying historically slow

and intensely manual

“…50% of workloads will

move to the cloud by

2018” * IDC

Companies either bring

old licenses or buy “as

needed capacity” or

choose SaaS

Taking friction out of your selection & procurement

AWS Marketplace:

• Software for common workloads sourced into AWS Marketplace

• Spin up solutions quickly and securely

• Flexibility in purchase options

• Centralized searching, selection, purchasing

• Fast

• Enables innovation

On-premises challenges:

• Resource drain

• Infrastructure complexity

• Security

• Expensive, over-provisioning

common

• Long procurement cycles

• Multiple vendor contracts

• Slow

• Broad selection of software configured for AWS

• Free trials for software

• 3 year proven Commerce model

• Flexible pricing: Hourly, monthly, and annually

• 1-Click Launch

• Bill that includes AWS usage and AWS

Marketplace software

• Multi region deployment – recently expanded to

include Germany (FRA)

• New companies and products added weekly

What AWS Marketplace offers customers

marketplace

Some customer use cases: Simplify and accelerate

SoftwareConnecting you to partner solutions

• Security:

network and application security,

encryption, and key management

• Network infrastructure:

load balancing, app acceleration

• Business intelligence:

visualizations, batch analytics tools

• Object databases

• Storage:

Backup, cloud NAS, archive, and

disaster recovery

• Media and entertainment:

Media streaming, load balancer, edge

cache, and origin server

Technical demo : procure software to solve

• Data load —>Amazon Redshift/Amazon Kinesis

• Partner example: Attunity CloudBeam

• Partner example: Informatica Vibe Data Stream

Big data challenge:

“Move millions of records to the cloud in near real-

time”

Technical demo : procure software to solve

Network infrastructure challenge:

“How can I manage my heaviest traffic loads?”

• Launch and configure a network manager

• Partner example: F5 BIG IP

• Fundamental network infrastructure deployed in

minutes

Technical demo : Procure software to solve

Security challenge:

“How do I protect what I’ve built without becoming a full-

time network engineer?”

• Search for Web Application Firewall or WAF on AWS

Marketplace

• Partner example: Fortinet WAF

• Easy to procure and deploy

Technical demo

Business intelligence

“How do I get insights on my business?”

• Select a BI tool

• Partner example: TIBCO Jaspersoft Reporting and

Analytics for AWS

• Workloads become accessible fast, get actionable

insights fast

• Run Amazon Redshift data warehouse query

Project design, procurement, deployment : Hours Amazon Confidential

• Establish DB ( RDS)

• Purchase Import tool and deploy

Step 1

• Select Tool, Buy and Load Balance Network

Step 2• Find WAF

• Buy and configure

Step 3

• Purchase BI tool

• Apply BI tool

Step 4

Learning: Deploying multi phase with AWS Marketplace

SAN FRANCISCO