CoElux Business Plan

MISSION

TO PROVIDE USERS WITH HEALTHIER AND ENHANCED ILLUMINATED SPACES, ACROSS ALL INDUSTRIES.

Griffin Software SrlAldransComonext Scpa

Ekspobalta

Envision

INSTALLER

Next LimitTechnology

SOFTWARE RESEARCH

UK Factory

MANUFACTURE

Why are we here?

Receive funding in order to:

- Expand into the United States

- Grow CoeLux brand

- Innovate to various industries

External Trends

“Our built environment forces a rapidly increasing fraction of the population to spend more and more of their time deprived of natural lighting”.

European Commission Report

PEOPLE PLANET PROFITProvides people with better living

and working environments.

Solution improves ambience, resulting in

better work output and significant energy savings.

LED technologyensures footprint

is minimized.

CoeLux addresses the need for comfort from artificial lighting, while decreasing energy consumption and

increasing health and productivity.

Competitive AdvantageHuman Centered Design

“CoeLux technology bridges the gap between material science, lighting technology, and architecture.”


- 1 meter deep

- Nanostructured materials

- Compresses 10 kilometers into a few centimeters

How CoeLux Works

Product Workflow

Conceptual Design1. Receive Inquiry from architect2. Meeting with client and architect3. Prepare conceptual renderings4. Presentation to client5. Revise as needed

Design Development6. Receive approval from client7. Receive design drawings from architect8. Issue shop drawings to architect9. Modify per architects revisions10. Finalize shop drawings to contractor/installer

Manufacture & Install11. Manufacture 12. Product shipped to site13. Installed by CoeLux certified installers

Design Development

Manufacture & Install

Conceptual Design

Innovative Technology

“CoeLux demonstrates a ground-breaking solution, based on evidence that the sun cannot provide natural light in the absence of the sky.”

- Very high technology barrier in the lighting industry

- Creates the illusion of infinite space

- Competing products do not emulate actual sunlight

TO BRING OUR CUSTOMERS THE MOST ENHANCED ILLUMINATION EXPERIENCE BACKED BY SCIENCE.

BRAND PROMISE

Target Markets

New York Chicago Boston

Initiate B2B Marketing Campaign

Customer Acquisition

Customer Delivery

Participate in Sustainability and

Building Expos

Plan NYC Design Exposition featuring

CoeLux

Initiate Contact with NYC Dept of Urban Planning

Host Design Expos featuring

CoeLux

Secure First Project

Commitment

Contribute to Innovation

Conversations

Contribute to Association Publications

Ensure Brand Promise

Target Sectors

Commercial BuildingsFuture of Work Trends

Retrofitting

HealthcareFast Growing Industry

Innovation in Healthcare

RetailExperience

Economy Trend

Implementation Timeline

2015

2016

2017

2018

Initiate Commercial Buildings Market in

NYC

Initiate Health and Retail Market in NYC

Initiate Boston and Chicago Commercial Building, Health and

Retail Markets

Initiate B2C Marketing Campaigns throughout

POSITIONING STATEMENT

COELUX IS THE PREMIER ILLUMINATION EXPERIENCE PROVIDER AMONG ALL LIGHTING EXPERIENCE, DEVELOPED WITH PRECISION

BY ENGINEERS AND SCIENTISTS.

5 Year Sales Estimate

2015 2016 2017 2018 2019

Price per sq/ft $1,000

Price per sq/ft $990




Target sq/ft sold in 2015 25,000





Installation Price per sq/ft, per person $15





Target Sales $25,375,000 Target Sales $60,300,000 Target Sales $99,510,000 Target Sales $172,427,325 Target Sales $243,899,003

5 Year Cost Estimate

2015 2016 2017 2018 2019

Cost per sq/ft $950 Cost per sq/ft $891 Cost per sq/ft $784 Cost per sq/ft $679 Cost per sq/ft $672






Installation Cost per sq/ft, per person $30





Total Cost $24,500,000 Total Cost $54,360,000 Total Cost $79,908,000 Total Cost $121,486,628 Total Cost $171,854,302

2015 2016 2017 2018 2019Sales Revenue $25,375,000 $60,300,000 $99,510,000 $172,427,325 $243,899,003Cost of Goods Sold $24,500,000 $54,360,000 $79,908,000 $121,486,628 $171,854,302

Gross Income before Tax $875,000 $5,940,000 $19,602,000 $50,940,698 $72,044,701

Manufacturing Facility $0 $0 $250,000 $250,000 $250,000Customer Service $253,750 $603,000 $995,100 $1,724,273 $2,438,990

Shipping/Distribution Cost $507,500 $1,206,000 $1,990,200 $3,448,547 $4,877,980

Administration Expense $253,750 $603,000 $995,100 $1,724,273 $2,438,990

Real Estate/Showroom $1,015,000 $603,000 $995,100 $1,724,273 $2,438,990Marketing Expense $2,537,500 $3,015,000 $4,975,500 $8,621,366 $12,194,950

Research & Development $0 $301,500 $497,550 $862,137 $1,219,495Licensing $1,000,000 $0 $0 $0 $0

Total Operating Expenses $5,567,500 $6,331,500 $10,448,550 $18,104,869 $25,609,395Total Net Income -$4,692,500 -$391,500 $9,153,450 $32,835,828 $46,435,305Income Tax $105,525 $716,364 $2,364,001 $6,143,448 $8,688,591Total Net Income after Tax -$4,798,025 -$1,107,864 $6,789,449 $26,692,380 $37,746,715

5 Year Income Statement

$5,500,000 over the course of 5 years.

Year 1: $1,500,000Year 2: $1,000,000Year 3: $1,000,000Year 4: $1,000,000Year 5: $1,000,000

Capital Required

Return on Investment

- 30% Return of Investment- Payback occurs on profits are generated in Year 3- 10% Equity Stake in Company

Growth Potential

“The global lighting market is estimated to be worth 59 billion Euro, and this game-changing technology is well positioned to take a share of that market.”


We estimate a target of five percent market reach within five years in the United States.

CoElux Business Plan

Marketing

Transcript of CoElux Business Plan