Codestrong 2012 breakout session designing the ultimate user experience
Codestrong 2012 breakout session how to win bigger mobile deals
-
Upload
appcelerator-inc -
Category
Documents
-
view
448 -
download
0
Transcript of Codestrong 2012 breakout session how to win bigger mobile deals
How to Win Bigger Mobile Deals
Dennis AshbyDirector/Professional Services
Appcelerator@JustBeingDennis
• Solutions, not Apps
• UX-Led Engineering
• Agility in Delivery
• Trusted Advisor
The Road Ahead
Solutions > Apps
• What can we build for you?
• What does is need to look like?
• What are the app requirements?
• Tell me what you want your app to do?
• Do you have wireframes?
Anatomy of an
App Conversation
• Focuses primarily on the SDK
• Addresses only short-term needs
• Focuses on what the customer believes they need
• Misses key up/cross-selling opportunities
• Very hard to demonstrate thought leadership
Results of an
App Conversation
• What are the goals you are trying to achieve with mobility?
• What is your mobile strategy? Do you have a mobile strategy?
• Describe the experience you are envision for your users.
• Tell me about a few user stories you envision supporting through mobile.
Anatomy of a focused
Solution Conversation
• Comprehensive solution that fills the current need and accounts for the long term objectives
• Opportunity to cross and up-sell additional platform tools by expanding the solution
• Opportunity to show thought leadership in mobility
• First step to reaching Trusted Advisor status
Results of a focused
Solution Conversation
It’s the Experience, stupid.
• UI is what people user to interact with the product
• UX is how they feel while they interact with the product
• UI is TECHNICAL
• UX is EMOTIONAL
• UI is a small part of UX
UX is not UI
• User experience needs to be a competence, not a function
• Creating great user experiences takes a multidisciplinary team that shares ownership of UX
• Truly great UX design occurs when the designer’s, client’s and user’s perspectives are considered
Why is UX Hard?
• Mobile success is measured by the effectiveness of the UX design
• The UX design is typically NOT decided by just ONE stakeholder.
• Thought leadership in UX is hard! But if done right, it binds a customer to you.
Why UX matters?
Be Agile
• Change in Mobile Development is inevitable!
• Agile Methodology allows you to bend, not break
• Delivery results regularly
• Get the UX to the targeted devices ASAP
Embrace Change!
In Summary
• Listen to clients goals and create a comprehensive mobile solution that solves the problem today and creates a framework for tomorrow.
• Focus on the UX, follow with a compelling UI
• Delivery in an Agile manner
• Get the UX to the device quickly
Summary
Dennis Ashby@JustBeingDennis