CODES & CONVENTIONS

OF A 'PET MAGAZINE'

The various codes and conventions that I have listed according to the genre I have selected are elaborated by studying numerous Pets magazine and analyzing their characteristics as well.

- The front cover is contrasted by its background

which is always in such magazines high key and

represents a very domestic and everyday life of a

dog and its owner, while the outdoor

environment complements the personalities of

both of them.

- Cover Image : The front cover photo of a pets

magazine, has a pet and its owner in it , Their

body language is where both of them are posed

in a very friendly and playful way and sometimes

a close or mid shot of a Dog or a specific animal

breed is taken where the dog is smiling cheerfully

and representing a really spirited personality,

which attracts all ages to buy the magazine.

Masthead : The masthead of such magazines are

represented in mostly very funky and playful

fonts which are in bold colors and go with the

background and main picture. In general they are

big as the main image and cover

Colors : The colors are in a wide range of

varieties , they vary from text to text ,such as

in this magazine the tag lines , masthead all

are in different colors. And they work with the

front image really well.

What it represents? and how everything is placed:

Dog magazines have always given a lively and upbeat atmosphere. And most of them are

characterized by various celebrities, which is actually a plus point for the magazine in order to

sell.

The Celebrities over here have shown that they are friendly with various dogs around them,

they have also given their personal views and life with such dogs.

Along with this, all of them are enthusiastically posed with their dogs. What I have judged

from such a convention of such magazines, is that celebrities sell magazine really well since

everyone is aware who they are.

All pet magazines have similar codes and

conventions which they follow.

Over here in this magazine, Modern Dog

which is

the number one magazine for Dogs and

their celebrity

owners, who also play a major role in

selling the magazine.

Each magazine has how the

owner keeps its pets around

house and

their personal experience with

their dogs.

Such magazines have a very

playful theme for all.