www.laurea.fi

CoCo Tool Kit

Experiencing a new concrete

easy-to-use tool kit

Krista Keränen & Outi Kinnunen

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BackgroundResult of the CoCo project - From co-production to

co-creation

A three-year research project 2010-2013

Funded by Tekes - Finnish funding agency for

technology and innovation

Case studies & action research in cooperation with

4 case companies & 9 of their customers

one consultancy

VTT – Technical Research Centre

University of Cambridge

The objective was

to create concrete methods and managerial tools

for co-creation applied in B2B service companies

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What is co-creation?

CoCo Tool Kit approaches co-creation as

an umbrella concept that covers several

other ‘co-‘ terms.

CoCo framework includes three different

lenses:

1. A value co-creation view embedded in

strategic thinking and business model

2. A co-production view embedded in

customer relationships and interactions

3. A co-design and co-innovation view

embedded in service design.

Co-creation might appear to have several meanings.

Business people, consultants, and researchers offer

various and sometimes rather contradictory

definitions of the concept.

Co-creation is

a joint value creation process of

developing solutions, facilitating

innovations and creating strategic

potentiality through co-design manners

for stakeholders involved.

Keränen 2015

Keränen et al. 2013

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CoCo Tool Kit

Collection of five tools which

enable service businesses

to assess the current state of

their business approach

to understand what co-

creation means in practice

to understand how to co-

create value and new service

solutions with customers and

other stakeholders

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CoCo Cosmos

CoCo Cosmos is a flexible service design game

CoCo Cosmos supports partners to create an holistic understanding and contributes in

identifying new innovation possibilities

It enhances communication and shared understanding among the partners

The basic concept of CoCo Cosmos is based

on family therapy approaches

We think that in today’s world one of the big challenges

is complexity and rapid changes that force us to do very quick

decisions.

More over this is challenging because people tend to see things from

quite limited perspective - from our own perspective - which is

natural.

It is hard to think out of the box and in an innovative way.

So CoCo Cosmos tackles these challenges and although it was first

developed for the B2B companies we have already learned that it fits

for various different contexts such as social, political, public or

private, profit or non-profit, small or large.

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CoCo Cosmos

The tool involves six sets of cards

Three sets of stakeholders

One set of business locations

One set of business actions

One set of entities i.e. as results of business actions

Empty cards

Three white board markers

A game board

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Example Case

A customer map A supplier map

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Service Design Services and Tools

CoCo Tool Kit

Price 495 € + 24 % VAT & Shipping costs

More info: www.laurea.fi/en/cocotoolkit

For inquiries, consultancy and facilitation

services please contact

Outi Kinnunen

Service Design Manager

outi.kinnunen@laurea.fi | +358 50 3015069

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References

Keränen, K. 2015. Exploring the characteristics of co-creation in the B2B service business. PhD

disseration in Engineering. Cambridge: University of Cambridge.

Keränen, K., Dusch, B., Ojasalo, K. & Moultrie, J. 2013. Co-creation patterns: Insights from a

collaborative service design tool. 2nd Cambridge Academic Design Management Conference.

Cambridge.

Keränen, K., Dusch, B. & Ojasalo, K. 2013. A Co-creation Workbook and a Collection of Tools

for Service Businesses. Espoo: Laurea University of Applied Sciences.

Keränen, K. & Ojasalo, K. 2011. Value co-creation in b-to-b-services. Campus Encounters –

Bridging Learners Conference “Developing Competences for Next Generation Service Sectors”,

Porvoo.

Ojasalo, K. 2010. The Shift from Co-Production in Services to Value Co-creation. The Business

Review, Cambridge, Vol. 14 No. 1, pp. 171-177.

Ojasalo, K. & Keränen, K. 2011. Designing a tool for analysing the current state of a

company’s

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Workshop assignment - an example to get the idea what CoCo Cosmos is about

Today the aim is to explore your ideas and thoughts of Co-

operation in your network or Social and health services in Nordic

Countries

1. Briefly go through your issue, so you all know what you are going to

handle

2. Define who are the customers and develop typical customer personas

as first cards to be set on the game board

3. Create the whole service context around the customers using

stakeholder (green, light blue, turquoise), place (black), result (pink)

and empty cards (in every color)

4. Draw connections with the black marker

5. Select a person who will tell the story of your map

(max 1 min)

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Thank you!

More information:

https://www.laurea.fi/en/cocotoolkit

CoCo Tool Kit

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Team 1 – Imigrant with no common

language coming to nurse

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Team 2 – Network plan for the future,

how to motivate students to join

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Team 3 – Mom with no family, money,

education. How she will get into the system?

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Team 4 – Patient with mental problems,

how to get help