Coca Cola Presentation
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Transcript of Coca Cola Presentation
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MARKETING!
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The Marketing success story of
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OUTLINEI. INTRODUCTION
• An overview of Coke’s Kingdom
• No Brand succeeds like Coca cola
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OUTLINEII. CONTENT
• Coke – a living symbol of Joy, Youth and Prosperity• A refreshment ambassador of World Peace and
Friendship• An enthusiastic companion of Sportsmanship? It is
Coca-cola!
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OUTLINEIII. SUMMARY
•Valuable lessons learnt from Coke•Fun facts and trivia about Coke
•We believe in Coke
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INTRODUCTION
• Coca-Cola, born in Atlanta, Georgia, on May 8, 1886 was originated as a soda fountain beverage sold for five cents a glass.
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I. INTRODUCTION
• Today, Coca-Cola has more than 1.6 billion servings every day, quenching the thirsts of consumers in more than 200 countries in all climates.
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Coca cola – an Ambassador of World Peace and Friendship!
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Coke and World War II
Coca cola went to the battlefield
and accompanied
the allied soldiers as a beverage of
Home
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The honor for patriotic
In 1953, the American president Eisenhower made Coca cola the
official drink of the White House
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Coca cola in 1971
Coke launched its most successful commercial “I’d like to buy the world a Coke”
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1971-I’d like to buy the world a Coke
The commercial song became the hit single of the year
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I’d like to buy the world a Coke
Meant to promote peace when the Cold
War and Vietnam War were at their height
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The famous Coke commercial
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Cocacola- a companion of sportsmanship
Has been associated with one of the most popular sports event on earth: Olympic Games.
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Coke’s most long-standing partnership
Ever since the 1928 Olympic Games, Coca cola has been its sponsor for 63 years
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Coca cola and the Olympic Games
Coke’s sponsorship of the Summer Olympic Games in 1996 in Atlanta allowed Coca cola to spotlight its
hometown.
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Beijing Olympic Games in 2008 Singapore Olympic Games in 2010
Coca cola and the Olympic games
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Since 1978, Coke has sponsored each FIFA World Cup
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Coca cola sponsorship in other countries
IN INDIA IN ENGLAND
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III.SUMMARY
A. Coca cola Marketing
lessons Comprehensive
marketing strategy
Nostalgia value
Constant
Refreshment
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B. Fun facts and trivia about Coke
“To make mouth happy” The longest 79 feet Coke truck
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B. Fun facts and trivia about Coke
2 days to
run DRY!!!
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IN COKE WE BELIEVE !
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Q&
A