Coca-Cola positive and negative impacts on India

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Transcript of Coca-Cola positive and negative impacts on India

Plan

1-TNCs definition

2-Coca-Cola figures

3-Growth comparaison against India

4-Negative and positive impacts on Indian country

5-Coca-Cola countries target

TNCs definition

A commercial enterprise that operates substantial facilities, does business in more than one country and does not consider any particular country its national home. One of the significant advantages of a transnational company is that they are able to maintain a greater degree of responsiveness to the local markets where they maintain facilities.

Plan

1-TNCs definition

2-Coca-Cola figures

3-Growth comparaison against India

4-Negative and positive impacts on Indian country

5-Coca-Cola countries target

Plan

1-TNCs definition

2-Coca-Cola figures

3-Growth comparaison against India

4-Negative and positive impacts on Indian country

5-Coca-Cola countries target

Coke development

GDP India

Plan

1-TNCs definition

2-Coca-Cola figures

3-Growth comparaison against India

4-Negative and positive impacts on Indian country

5-Coca-Cola countries target

The Coca-Cola system in India has already invested USD 2 Billion till 2011, since its re-entry into India. The company will be investing another USD 5 Billion till the year 2020. The Coca-Cola system in India directly employs over 25,000 people including those on contract. The system has created indirect employment for more than 1,50,000 people in related industries through its vast procurement, supply and distribution system. We strive to ensure that our work environment is safe and inclusive and that there are plentiful opportunities for our people in India and across the world.

The beverage industry is a major driver of economic growth. A National Council of Applied Economic Research (NCAER) study on the carbonated soft-drink industry indicates that this industry has an output multiplier effect of 2.1. This means that if one unit of output of beverage is increased, the direct and indirect effect on the economy will be twice of that. In terms of employment, the NCAER study notes that "an extra production of 1000 cases generates an extra employment of 410 man days."

As a Company, our products are an integral part of the micro economy particularly in small towns and villages, contributing to creation of jobs and growth in GDP. Coca-Cola in India is amongst the largest domestic buyers of certain agricultural products.

As an industry which has strong backward and forward linkages, our operations catalysis growth in demand for products like glass, plastic, refrigeration, transportation, and Industrial and agricultural products. Our operations also lead to incremental growth for enterprises engaged in post-production activities like merchandising, marketing and sales. In addition, we share best practices and technological advancements with our suppliers, vendors and allied industries which often lead to improvement in the overall standards of quality across industries.

The Coca-Cola Company has always placed high value on good citizenship. Our basic proposition entails that our Company's business should refresh the market; enrich the workplace; protect and preserve the environment; and strengthen the community. We leverage our unique strengths to actively support and respond to local needs -- be it the need for education, health, water or nutrition. We have used our distribution network for disaster relief, our marketing prowess to raise awareness on issues such as PET recycling, and our presence in communities to improve access to education and potable water. The Coca-Cola India Foundation is now taking forward in the community at large, projects and programs of social relevance to carry forward the message of inclusive growth and development. For more details on activities of the Coca-Cola India Foundation, please visit the website of the Coca-Cola India Foundation, www.anandana.org.

Anandana – Coca-Cola India Foundation,a Company registered under Section 25 ofthe Companies’ Act, is a wholly owned notfor profit charitable subsidiary of CCIPL. Anandana provides monetary grantsand other assistance to civil societyorganizations, cooperatives, philanthropicorganizations and such others who can besuitable partners in implementing projectsfor social welfare. Anandana focuses on supportingsocial projects in the domains of watersustainability and the spread of new and

renewable energy sources. Geographically,Anandana focuses on some of the mostbackward regions of the country.

Anandana constantly aspires to ensureproject execution, maintenance andsustainability through active involvementand direct participation of the beneficiarycommunity at the grass-root level.

Anandana is housed in the same premisesas CCIPL (at the Corporate Office inGurgaon). Please refer to Anandana’swebsite (http://www.anandana.org/) forfurther details on its working.

Under-15 Football -The Coca-Cola CupThe tournament nurtures potential footballstars by providing them with a platformand an opportunity to develop theirinherent talent into a real-life profession.

Coca-Cola Under-16 Cricket Cup is India’sonly National Inter-school tournament

Farmers Fight Coca-Cola as India’s Groundwater Dries Up

Farmer Urmila Vishwakarma stands for a photograph near the Coca Cola Co. bottling plant in Mehediganj, Varanasi. Vishwakarma said she takes water from 240 feet down, versus 65 feet in prior years. “Our biggest battle is for water,” she said. “Our situation has become critical.” Photographer: Prashanth Vishwanathan/Bloomberg

Coca-Cola in India accused of leaving farms parched and land poisoned

The largest Coca-Cola plant in India is being accused of putting thousands of farmers out of work by draining the water that feeds their wells, and poisoning the land with waste sludge that the company claims is fertiliser.

Coca-Cola in India accused of leaving farms parched and land poisoned

The largest Coca-Cola plant in India is being accused of putting thousands of farmers out of work by draining the water that feeds their wells, and poisoning the land with waste sludge that the company claims is fertiliser.

Plan

1-TNCs definition

2-Coca-Cola figures

3-Growth comparaison against India

4-Negative and positive impacts on Indian country

5-Coca-Cola countries target

Sources• http://www.businessdictionary.com/definition/transnational-

company.html• http://www.coca-colacompany.com/careers/who-we-are-

infographic• http://www.wsj.com/articles/what-is-coke-ceos-solution-for-

lost-fizz-more-soda-1426727708• http://www.statista.com/statistics/263617/gross-domestic-

product-gdp-growth-rate-in-india/• http://www.coca-colaindia.com/our-company/company-

history/• http://www.coca-colaindia.com/wp-content/themes/73002/

includes/pdf/sustainabilityReports/Sustainability_Report_dec_14.pdf

• http://www.bloomberg.com/news/articles/2014-10-08/farmers-fight-coca-cola-as-india-s-groundwater-dries-up

• http://www.theguardian.com/environment/2003/jul/25/water.india