Marketing Plan 2011

(Proposal)

By: Suleman Zafar

FAST Business School

Objective

for 2011

“ to increase sales of coca-cola by 3% ”

“ to create High Visibility of coca-cola ”

“ make coca-cola favorite brand among youth ”

Paint

the Town

Red

with

COKE

Objective of Activity

“ Objective is to create High Visibility of

coca-cola ”

Merchandising…

Area Storming…

Wall Painting…

3phases

Merchandising…

Soft Merchandising

Permanent Merchandising

Phase1…

Regular

merchandising

Directional signs

Shelf Separators

Shelf Talkers

Posters

Racks

Permanent

merchandising

Cash counter Branding

Available Here Signs

Sun Shades

Gondolas

Racks

Must Win Channels

International Modern Trade Outlets

Local Modern Trade Outlets

Traditional Trade Outlets

VISIBILITY

MAXIMIZE

ElementsInternational

Modern Trade

Local Modern

Trade

Local

Trade

Category Gondola Branding

Shopping bag branding

Entrance branding

Counter Branding

Directionally Signs

Shelf Separators

V-end Branding

One Way Vision

ElementsInternational

Modern Trade

Local Modern

Trade

Local

Trade

Trolley Branding

Poles Branding

Floor Graphics

Wind chimes

Shelf Talkers

Bunting

Mobiles

Posters

Storming…Area

Phase2…

All efforts in one particular area at one time

Storming…Area

Branded Busses

Bus Stop Branding

Streamers

Banners

Rickshaws

Cutouts

Green Belt Decorations

Elements of Area

Storming…

Tree Branding

Road Safety Message

Gulberg

Cavalry Ground

Bharia Town

Muslim Town

Garden Town

Johar Town

Model Town

Faisal Town

Samna bad

Mozang

Shadman

Chaburji

Township

Mughalpura

Dharampura

Cantt

Sadar

Garri Shau

Iqbal Town

Liberty market

Eden

Canal

Green City

Paragon City

Valencia

PCSIR

Painting…Wall

Phase3…

PaintingWall

Opportunities in

Lahore

if you are coming from Khalid butt chowk towards firdous market

(Cavalry Market)

if you are coming from firdous market towards Khalid butt chowk

(Cavalry Market)

SKM Hospital towards Allah hoo Chowk

(right side near wapda office)

Model Town Link Road

Allama Iqbal Town Main Boulevard,

KIPS Building Toward Moon Mkt.

Jail Road,

if you are coming from Mozang Towords Shadman Chowk

Allama Iqbal Town Main Boulevard,

Moon Market

Johar Town, Main Boulevard

G1 Market Near Tobbaco Shop

Defense Main Boulevard

Towards Walton Road

Consumer Engagement Activity

“ Objective is to increase sales & give coca-cola

consumer benefits to make them loyal ”

Mechanics of the Activity

“ On the purchase of COKE DISCOUNT pack

Consumer get a chance to play WHEEL OF FORTUNE game ”

COKE DISCOUNT pack

WHEEL of FORTUNE game

WHEEL OF FORTUNE game

Key Chains

Coke Caps

Coke T-shirt

Surprise

Gift

Element of the Activity

Hoarding

Streamers

Standees

Uniforms

Hoarding

Streamer

&

Standees

Uniforms

Key Focus Areas

Hyper Marts

Makro

Metro

Hyper Star etc..

Modern General Stores

HKB

Al-Fatah etc..

Duration of Activity

3 months activity

June 2011 to August 2011

Cost of Activity per Month 1million

Total Cost will b 3million for 3 months

Estimated Cost

Objective of Activity

“ Make Coca-Cola favorite brand of soft drink

among youth ”

“ Most preferred thing in Youth

after MUSIC

is FOOTBALL ”