Prepared by Mehrdad Borna

Last updated: May 2015

Coca-Cola London Eye

The Coca-Cola London Eye is centrally located in the heart of the capital,

gracefully rotating over the River Thames opposite the Houses of Parliament

and Big Ben. At 135 metres, the Coca-Cola London Eye is the world's tallest

cantilevered observation wheel; a feat of design and engineering, it has

become the modern symbol representing the capital and a global icon. The

experience showcases breathtaking 360-degree views of the capital and its

famous landmarks and has been the number one visitor experience in the city

for the past decade.

You task while having fun!

Design your capsule

Task 1: Following your trip to The London Eye, you will be asked to complete your

questionnaires with members of the public. You should complete

questionnaires with their respondents away from the exit of The London Eye

(for safety reasons). The area around the tension base of The London Eye is

the preferred location for this exercise. Work in small groups and attempt to

match the 6Rs to their correct definition using Worksheet 1. You are

encouraged to consider why you think this is relevant in the 21st century.

Learning Objectives:

Be able to analyse information gained from research

Understand the 6Rs (Re-think, Re-use, Recycle, Repair, Reduce,

Refuse) and be able to apply them to real life products

Task 2: Working in your appointed groups you should work together to design your London eye capsule based on the brief and information you gathered from task 1. You should convert your 2D sketches to isometric drawings if you have time.

Learning Objectives:

Develop teamwork and communication skills through collaborative work

Develop design skills and use these to present your work in a well

communicated manner

Be able to reflect on research to create a suitable design

Prepared by Mehrdad Borna

Last updated: May 2015

Task 3:

Client presentation.

You will have five minute slot to deliver your presentations to the rest of the

class (CLIENT). At the end of the presentation you are listening to, as client

you have to give feedback. Presentations should be marked using the

Worksheet 2: Scoring sheet and scored according to whether the team

successfully met and answered the brief.

Task 4:

Self evaluation

Following feedback from your classmates, you will be encouraged to compare

your final designs to your design brief and specifications – thinking about the

project outcomes, strengths and weaknesses. You should then suggest areas

for improvement and accordingly fill up Worksheet 3: Self evaluation. We will

discuss all the tasks in class once all complete.

Learning Objectives:

Understand the importance of evaluating and how obtaining other

peoples’ opinions can improve design work

Develop teamwork and use these skills to organise a presentation

Improve communication skills by delivering a presentation to an

audience