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Coca cola India and worldwide presentation BY VITHAL TOMAR and team Students of RUDRA INSTITUTE OF TECHNOLOGY MEERUT ROADBBA DEPT

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COMPANY PROFILETYPE : PUBLIC & PRIVATEINDUSTRY: SOFT DRINKS,FRUIT, JUICES,ENERGY DRINKS,TEA&COFFEEFOUNDED: 1886FOUNDER: ESA GRIGGS CANDLER , JOHN PEMBERTEN HEADQUATERS: ATLANTA, GEORGIA(U.S)AREA: WORLDWIDE(200 COUNTRIES)CEO: MUHTHAR KENTWEBSITE: WWW.COCACOLACOMPANY.COM

MUHTHAR KENT C E O & Chairman of COCA COLA

To Refresh the World.To Inspire Moments of Optimism.To Create Value and Make a Difference.The Coca Cola promise says, quite simply, that The Coca Cola Company exists to benefit and refresh everyone who is touched by our business.MISSION

Venkatesh KiniPresident, Coca-Cola India and South West Asia

24 company-owned bottling operations.25 franchisee-owned bottling operations. Employs employment for more than 1,50,000 people in India. 1993 to 2003, Coca-Cola invested more than US$1 billion in India. Coca-Cola India achieved 39% volume growth and 23% industry growth.

Coca Cola in India Head Office at Enkay Tower, Industrial Area , Udog Vihar, Phase 5,Gurgaon (HARAYANA)

Coca-Cola came to India in the year 1956. Since India had not any Foreign Exchange Act, Coca-Cola made huge money operating under 100% foreign equity and it was restricted in India in the year 1977.

In 1993 Coca-Cola re-entered after government approval, due to the new liberalization policies that were coming to India.In 1999, Coca-Cola bought Indias top soft drink brand, which includes Thumbs up , Limca , Gold Spot, Citra and Maaza. History of Coca Cola in India

PRODUCTSCarbonated soft drinksJuices Energy drinks Tea & coffee Water & soda

Coca Cola is the largest producing and selling company of beverages.It has more than 500 sparking and still brands.It sells 8 billion serving in a day in more than 200 countries with over 3500 products.Coca Cola is largest beverages company refreshing consumers.Coke Classic is the largest selling brand of Coca Cola company and generates a major part of revenue.Thumbs Up and Sprite is king of Indian market.

Brands

Supply chain of coca cola

Market share of Coca Cola in India

14

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INDIAN

Types of Coca Cola marketingTelevision marketing(brand ambassadors creative adds.) Offline marketing (schools, cinemas, parks, walls, shops, posters etc.)Online marketing (social sites, You tube & other websites.)Sports & physical activity marketingPackaging, street signs, trucks , vending machines

2015

Online Marketing

Coca Cola Financial Analysis

Period EndingDec 31, 2014Dec 31, 2013Dec 31, 2012AssetsCurrent AssetsCash And Cash Equivalents8,958,00010,414,0008,442,000Short Term Investments12,717,0009,854,0008,109,000Net Receivables4,466,0004,873,0004,759,000Inventory3,100,0003,277,0003,264,000Other Current Assets3,745,0002,886,0005,754,000Total Current Assets 32,986,000 31,304,000 30,328,000 Long Term Investments13,625,00011,512,00010,448,000Property Plant and Equipment14,633,00014,967,00014,476,000Goodwill12,100,00012,312,00012,255,000Intangible Assets14,272,00015,299,00015,082,000Accumulated Amortization- - - Other Assets4,407,0004,661,0003,585,000Deferred Long Term Asset Charges- - - Total Assets 92,023,000 90,055,000 86,174,000

LiabilitieSCurrent LiabilitiesAccounts Payable9,634,0009,886,0009,151,000Short/Current Long Term Debt22,682,00017,925,00017,874,000Other Current Liabilities58,000- 796,000Total Current Liabilities 32,374,000 27,811,000 27,821,000 Long Term Debt19,063,00019,154,00014,736,000Other Liabilities4,389,0003,498,0005,468,000Deferred Long Term Liability Charges5,636,0006,152,0004,981,000Minority Interest241,000267,000378,000Negative Goodwill- - - Total Liabilities 61,703,000 56,882,000 53,384,000 Stockholders' EquityMisc Stocks Options Warrants- - - Redeemable Preferred Stock- - - Preferred Stock- - - Common Stock1,760,0001,760,0001,760,000Retained Earnings63,408,00061,660,00058,045,000Treasury Stock(42,225,000)(39,091,000)(35,009,000)Capital Surplus13,154,00012,276,00011,379,000Other Stockholder Equity(5,777,000)(3,432,000)(3,385,000)Total Stockholder Equity 30,320,000 33,173,000 32,790,000

7654321

Types of factors Favorable Unfavorable Wide range of productsStrong revenue growth81.6 billion brand value

Increasing water bottled demandGrowing beverages consumptionIndia is world sixth largest market

Negative publicityDependence on bottling partnersSignificant focus on carbonated drinks

Intense competitionLocal brands in different countriesChanging consumption trendsOpportunitiesThreatsStrengthweaknessInternalExternal

ACHIEVEMENTSCoca Cola India won the Delhi Governments Bhagidari Award for its efforts in Water Conservation and Community Development.The World Environment Foundation (WEF) conferred the Golden Peacock Environment Management Special Commendation for the year 2006.Coca Cola Worldwide had gained ISO 14001 certificate is the internationally recognized standard of Environmental Management.

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