Coca Cola

Group 3 : UN李敏如 陳可欣 李正霞 李正虹

凌璈 李鴻甫

Coca Cola Company• In 1886, Coca Cola was invented by John

Pemberton from Atlanta, Georgia.

• The name was suggestion by Frank Robinson.

• Headquarters are in Atlanta.

• Coca-Cola Company produce nearly 400 beverage brands in over 200 countries around the world.

Slogan“Always Coca Cola”

• Advertising concept of

"pre-nostalgia." • Coca-Cola assures Teen cola

drinkers that one day they'll miss their days of looking forward to the time when they can look back fondly on their youthful exuberance for their nostalgic future. And Coca-Cola will have been there.

SWOT

Strengths• Strengths Coca-Cola has been an intricate part

of American culture for over a century. This is an image many people have taken deeply to heart.

• This extremely recognizable branding is one of Coca-Cola greatest strengths.

• Enjoyed more than 685 million times a day around the world Coca-Cola stands as a simple, yet powerful symbol of quality and enjoyment?

• Coca-Cola bottling system is one of their greatest strengths.

• The bottling companies are locally owned and operated by independent business people who are authorized to sell products of the Coca-Cola Company.

Weaknesses

• Coca-Cola has recently reported some "declines in unit case volumes in Indonesia and Thailand due to reduced consumer purchasing power."

• Consumer purchasing power

• Effects on the teeth's which is an issue for health care

• Cause health problems.

• Drinking of Coca-Cola daily has an effect on your body after few years.

Opportunities

• Brand recognition is the significant factor affecting Coke competitive position.

• Coca-Cola bottling system also allows the company to take advantage of infinite growth opportunities around the world.

Threats

• The threat of new viable competitors in the carbonated soft drink industry is not very substantial.

• The soft drink industry is very strong.

• The changing health-consciousness of the market could have a serious affect.

• Consumer buying power also represents a key threat in the industry.

• Consumers can easily switch to other beverages with little cost or consequence

THE END!

Thanks for your listening!!!!