Cobscook Sea Scallops: The Fishery & Markets · Research Method Phone and in-person interviews with...
Transcript of Cobscook Sea Scallops: The Fishery & Markets · Research Method Phone and in-person interviews with...
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Cobscook Sea Scallops:
The Fishery & Markets
Kevin Athearn
Assistant Professor of Natural Resource Economics
University of Maine at Machias
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Objectives
1. Describe the fishery and markets for
Cobscook scallops
2. Help identify ways to increase value of
Cobscook scallops
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Research Method
Phone and in-person interviews with
30 fishermen
6 dealers & 1st buyers
5 wholesalers
16 restaurants
6 retailers
Interview dates: December 2004 – June 2005
Results for: 2003-04 and 2004-05 seasons
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The Cobscook Scallop Fishery
108 area license holders in 2003 or 2004
43 (31-55) or 50% actually went scalloping
in 2003 or 2004
31 (22-40) active local boats
At least 7 additional boats from away?
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The Cobscook Scallop Fishery
30-40 ft. Novi boat
130 to 375 hp diesel engines
Most drag; few dive
2-3 person crew, including captain
Day trips, 5-10 hours fishing
Most scallop fishermen hold licenses for other species, especially urchin and lobster
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Landings & Value
Rough estimates for 2004-05 season:
155,000 lbs (115,000-195,000 lbs)
Ex-vessel value of $1 million
($747,500-$1,267,500)
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Market Channels
For Cobscook area license holders:
85% sold same-day to 1st buyers or
dealers in Cobscook area
15% sold on “peddle market,” directly to
restaurants, households, and retailers
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Cobscook
Scallop
Fishermen
(31-55)
22-40
local boats
7 or more
boats from
away
First
Buyers (7)
Dealers (6)
Wholesalers
(6-9)
Restaurants
Retailers
Households
a) Thicker lines represent larger quantities. Dotted lines represent very small amounts.
b) Numbers in parentheses represent individuals or firms in that category.
Washington County Maine & Boston Northeast, Nationwide, Europe
Key:
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Quality Characteristics
Important to Buyers
Freshness is #1
Size
Most prefer local
Some prefer diver scallops
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Quality Characteristics
Important to Buyers
Others…
well-shucked, clean, well-handled
good taste, texture, color, smell
sustainability, environmental impact
food safety (HACCP)
“dry” vs. “wet”
reputable, dependable supplier
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Cobscook Scallop Prices
2004-05 Season
Ex-vessel to 1st buyer/dealer:
Boat run: $5.00 - $7.25/lb
10-20 ct: $7.00 - $8.50/lb
U10: $7.25 - $10.25/lb
Ex-vessel to peddle market:
Boat run: $6.67 - $7.78/lb
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Cobscook Scallop Prices
(relative to New Bedford)
No premium on 20-30 ct scallops
$0.50 - $1.00 premium on 10-20 ct scallops
$1.00 - $1.75 premium on U10 scallops
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How to get a better price?
Dealers & wholesalers suggest:
Increase landings (possibly by shutting down
fishery temporarily)
Good, clean handling of scallops
Not selling through channels that soak the
scallops
Getting fishermen together to promote and
market Cobscook scallops
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How to get a better price?
Fishermen suggest:
Forming a cooperative
Going after specialty or niche markets
Working together on bargaining, truck, gas, etc.
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How to get a better price?
Other suggestions:
Quality standards & quality control
Preserve quality signals and identity through
market channel (branding or labeling)
Product promotion
Value-added processing
Extend season (summer tourists???)
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Possible Marketing Arrangements
Private wholesale or retail firm selects
suppliers and promotes product as
superior quality (often branded or labeled)
Independent organization sets standards,
certifies, and allows use of label
Cooperative or producers association sets
standards, labels, & promotes
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Private Wholesaler or Retailer
Examples:
Eco-Fish
http://www.ecofish.com/
Farm-2-Market
http://www.farm-2-
market.com/products/scallops.html
Whole Foods
http://www.wholefoodsmarket.com/product
s/seafood/index.html
Wild Oats
http://www.wildoats.com/u/department66/
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Independent Organization
Examples:
Marine Stewardship Council (MSC)
http://eng.msc.org/
Community Involved in Sustaining
Agriculture (CISA)
http://www.buylocalfood.com/
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Producers Association
Examples:
Scottish Quality Salmon
http://www.scottishsalmon.co.uk
/aboutus/tqm/index.htm
Digby scallops?
http://www.dbkenneyfisheries.c
om/scallops.html
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Marketing Cooperative
Possible Functions:
Setting quality standards
Quality control
Labeling/branding
Promotion & seeking new buyers
Communication & transactions with buyers
Consolidation & supply dependability
Storage & transport
Freezing or processing
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Thank You
Full report is available from the
Cobscook Bay Resource Center,
website: http://www.cobscook.org/