Cobb Publishing

and E-Books Case Study

Jude Bader

OverviewPublishing company500 employeesVancouverRange of books for the publicLocal market – in areas the major

publishers doo not see as being profitable

Current SystemNetwork with standard publishing

softwareUsed by staff to develop and store textWhen a book is finished > printer >

distribute itUse their own printer, local printers

and sometimes national or overseas companies

The changing publishing industry

Publishing industry is more developed with the increased use of technology

Pressure from existing clients on CP to publish for these devices

Writers are beginning to self publish their e-books

The changing publishing industry

Therefore, CP might need to develop new digital publishing section of the business

They could form partnerships with other publishers and distributors

Companies that have skills and knowledge that CP doesn’t have.

Changing format of e-books

Challenges facedMarketing / business analyticsSelf publishingDistribution and licensingLegal rights and copyright

E-book vs. BookJune 19, 2012

44% come home to read instead of watching TVBook sale price: $26,00E-book sale price: $13,99Book production cost: $4,50E-book production cost: $0,70•  http://www.youtube.com/watch?v=y9DXdlewgwA

If Kids Are Our Future, Our Future Is E-books

January 1, 2013Kids e-read a lot: Of the 54% of kids who read e-books,

85% of them read at least once a weekTablets rule: 22% of kids who read e-books read most

often on an iPad; 20% on a Kindle Fire; 14% on a Kindle e-reader

Kids make the decisions: No. 1 way a parent chooses a new e-book for their child is that their child asks for it

•  http://www.forbes.com/sites/jeremygreenfield/

2013/01/31/if-kids-are-our-future-our-future-is-ebooks/

Publishing in the Digital Era

2011

http://www.bain.com/bainweb/PDFs/cms/Public/BB_Publishing_in_the_digital_era.pdf

Results from questionnaire:

58% are female62% are ages 14-1937% read occasionally4% never read49% prefer using traditional books10% prefer using e-books

Results from questionnaire:

89% have a device that allows them to read

33% believe that there are no issues related to e-books

17% think that the main issue is downloading speed

5% only think that the issue is security