Inbound Marketing to Build Trustthe end of interruption marketing

WIIFM – Today You’ll Takeaway

1. Why SMM is Important NOW

2. How it Compares to Traditional Marketing Forms

3. How to Generate 5-10 New Qualified Leads per Week

4. A SMM 101 Action Plan

5. Next Steps…

How Many of You Would Like to?

Are You In the Game?

The Disruption of Interruption

CAN SPAM ACT of 2003

One-to-Many Many-to-Many

InterruptionFilter

the evolution of marketing

The Many Forms of Inbound

Search Mobile Social MediaOpt-In/

Subscribe

Inbounding Appears Overwhelming

Social Footprint Today

•Where do you start?

•What do you need?

•How do you compete?

Getting Back to the Basics

Qualified Leads

Revenue

Exceed Quota

Non RainMaker Activities

3 Rules You Must Follow

3

to Inspire

Inbound Marketing PlanSocial Networks

Search MarketingSEO

Content SyndicationPartners

Marketing Funnel

Blog

Six Steps to Generate Qualified Leads

1

2

3

4

5

Get a blog or add blog capabilities to your web-site?

Wordpress, Blogger, Typepad, Tumblr or Posterous

Establish presence on LinkedIn, Facebook, Twitter and Youtube

Get in an engage. Start interacting.

Understand your buyers persona and then engage with content

Master the art of retention thru email marketing and lead conversion

E3 – Content is King & Distribution is the Queen

Just Do It

6

Some Social Concepts to Noodle On

Getting Started On LinkedIn

Build and Connect with professional people you know and trust in business

What

Why

How – Sign Up @ Linkedin.com

• The #1 Social Networking site for professionals• Has 50M registered users worldwide

Top Tips:

• Connect with all past clients• Connect with all people in your database• Give 5-10 recommendations and get 5-10• Use as a prospecting tool to research prospects• link with Twitter and sync posts by adding #in

Getting Started On Facebook

Place where you share photo’s, articles, video’s, and information with people you know or want to build a relationship with.

What

Why

How – Sign Up @ Facebook.com

• FB population larger than entire U.S.• Networking/Brand building is done in casual environments

Top Tips:

• Join 2-5 FB groups – facebook.com/groups.php (once logged in)• Build a Business Oriented “Fan Page” Facebook.com/pages• Link Twitter and FB together via TweetDeck.com

Getting Started On Twitter

Place where you share text-based posts up to 140 characters delivered to your followers instantly.

What

Why

How – Sign Up @ Twitter.com

• It has incredible endorsement power• Reach and engage in conversation with prospects instantly

Top Tips:• TwitterLocal.net• Twello.com• Tweetlater.com

What Have You Learned?

1. Why SMM is Important NOW

2. How it Compares to Traditional Marketing Forms

3. How to Generate 5-10 New Qualified Leads per Week

4. A SMM 101 Action Plan

5. Next Steps…

Inbound Marketing Mastery WorkshopHere is sample of what you will get  with the 3 Hour Intense 

Strategy Workshop

First Hour: Building your Social Media Marketing and PR Plan

Your Will Walk Away With:Organizational and/or Individual GoalsA Specific Buyer Persona (Profile)Answers To The Five Most Important Questions You Will Ever Ask Yourself.

Second Hour: Creating Your Central Hub for New Qualified Lead Attraction

You Will Walk Away With:How To Have Your Own Blog, Which Brands You All Over YOUR Industry.Strategies for creating E³ VALUE that people will LOVE you for while building TRUST.How to get your blog set up, so that it pulls the MOST amount of leads possible.

Third Hour: Intro to Creating an Ultra Powerful YouTube BRAND and Following

AND MUCH MORE…..

Thank You!!

@ JTtheCoach

Let’s Look at a Few Blogs and SM Sites