Co-operatives & Co-operation Workers co-opertives, Organiclea and direct marketing.
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Transcript of Co-operatives & Co-operation Workers co-opertives, Organiclea and direct marketing.
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Co-operatives & Co-operation
Workers co-opertives, Organiclea and direct marketing
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Workers Co-operatives
Worker co-operatives have the objective of creating and maintaining sustainable jobs and generating wealth, in order to improve the quality of life of the worker-members, dignify human work, allow workers’ democratic self-management and promote community and local development. (CICOPA/ICA, 2005.)
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Workers co-operative principles
Voluntary and open membership
Democratic member control
Member economic participation
Autonomy and independence
Education, training and information
Co-operation among co-operatives
Concern for community
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Organiclea - who are they?!
Organiclea are a workers co-operative with 15 members, based in East London. We grow and sell fresh, local, organic fruit and veg, and train others to do the same. We see this as a practical step towards creating more socially and environmentally just society.
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North East London
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What do we do - Production
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What do we do - Distribution
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What do we do - Training
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What do we do - Outreach
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What do we do - System Change
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History of Organiclea
Start small and grow slowly!
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What does being a co-op mean?
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Direct Marketing
"The biggest failing of the organic movement has been its failure to
establish substantial alternatives in distribution"
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Box Scheme
Benefits:
Guaranteed weekly income
Commitment from consumers
Producer has choice over what is harvested and sold each week
Disadvantages:
Box packing and transport is time consuming
Time spend on customer administration and ordering produce.
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Pick-up points
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Farmers markets
Benefits:
Offer good opportunities to connect with your customers
Good way to recycle and reduce waste in a bigger system (we can sell here extra produce from the box scheme for example.
Good way to trail new ideas
Low investment capital
Flexibility in what you produce and sell
Difficulties:
Can be a lot of work (harvesting, transporting and selling) for little returns.
Risk of waste
Depends on location and changeable factors like the weather.
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Farm Shops
Benefits:
Don’t need to travel.
Low waste because you can harvest for the needs of the shop
Can be integrated with other household or farm activities
Possible to stock wide range of goods and offer greater convenience to customers (which can also be a disadvantage!)
Difficulties:
Can take a lot of time, depending on your model.
Time spent managing staff, stock control and administration
Can require high investment capital to start.
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Restaurants
Benefits:
Good way to sell small amounts of high value things
Difficulties:
Transport can be time consuming and costly.
Restaurants can be fickle
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Mail Order
Benefits:
A large market can be accessed because there are no geographical restrictions.
Low investment capital and overheads.
Difficulties:
Greater food miles – although you can take advantage of existing distribution systems
Success relies on promotion nationwide – which can be expensive
Can be packing lots of small orders.
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Community Supported agriculture
Benefits:
Commitment from consumers
Guaranteed income
Producer has choice over what is harvested and sold each week
Disadvantages
Need to be productive to keep customers happy.
Need to grow a wide range of crops over a long period of time.
Transport can be time consuming.
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Principes of Organiclea’s Distribution:
Salad is the key Close the CircleCommunity and Co-operationObserve and EvaluateEggs in Many BasketsLocal food SystemAppropriate technologyDiversity in Growing, Simplification at marketReliabilityKnow your limitsPumpkin properganda