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Co nowego w Google? Accelerated Mobile Pages, Digital News Initiative i nowy pomysł na YouTube –...
Transcript of Co nowego w Google? Accelerated Mobile Pages, Digital News Initiative i nowy pomysł na YouTube –...
Proprietary + Confidential
Digital News Initiative - Results through dialogue
Eero KorhonenDec 8th, Warsaw
Proprietary + Confidential
Publisher appsSocial, aggregators
Targeted queries
Serendipitous discovery
Search
Habitual use
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● Mobile is our main focus
● Mobile web suffers from slow, cluttered sites
● User experience is not good
● Mobile Apps create silos and reduce diversity
What is happening?
Online video is a big opportunity in News
➔ Highly engaging for viewers
➔ ‘Snackable’ in clips throughout the day
➔ Lucrative for publishers
...but video is also…➔ technically complex
➔ expensive to maintain
➔ and rapidly evolving (e.g. UGC content)
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