Co-Founder One Web Opera Software€¦ · 5 Ketomob Top 5 sites in Ghana 1 Facebook 2 Google 3...
Transcript of Co-Founder One Web Opera Software€¦ · 5 Ketomob Top 5 sites in Ghana 1 Facebook 2 Google 3...
One Web Jon S von TetzchnerCo-FounderOpera Software
Opera’s vision is to provide the best Internet experience on any device
Where we are todayThe world’s leading Web browser developer company•750 employees in more than twelve countries
Leading customers & partners•T-Mobile, Vodafone, Nokia, AT&T, SKT, KDDI, Sony Ericsson, Samsung, Sony, Toshiba and Nintendo + others
Unmatched footprint across PCs, mobile phones and other connected devices
End-user movement: 130 million+ active users
•50+ million use Opera for PCs •65+ million use Opera Mini each month•Millions more use Opera Mobile•Millions more use Opera on Nintendo DSi, Wii and various other connected devices.
Products
Cross-platform services
MyOpera.com Opera Link
Full Web browser
Opera Desktop Opera DevicesOpera Mobile
Client/server browser
Opera Mini
Opera Turbo
Opera WidgetsOpera Unite
Web Platform
Source: US Census Bureau (population) Nielsen / ITU (internet users)
In June 2010, almost 2 billion people had access to the Internet. This is 28.7 % of the worlds current population.
The Internet population breakdown
% of total Internet population
Source: US Census Bureau / Nielsen Online, International Telecommunications Union, GfK via www.internetworldstats.com
In % of market
Internet penetration per market
Source: US Census Bureau / Nielsen Online, International Telecommunications Union, GfK via www.internetworldstats.com
Remaining growth potential per market
In % of market
Source: US Census Bureau / Nielsen Online, International Telecommunications Union, GfK via www.internetworldstats.com
9The future of the Web is mobile
10The future of the Web is mobile
11The future of the Web is mobile
What the mobile Web looks like today
Spotlights key trends affecting mobile Web adoption worldwide through analysis of Opera Mini stats.
http://www.opera.com/smw/
The top countries for Opera Mini● Since our first ever monthly
report (May 2008), the U.S. has fallen from 5th to 7th, while Poland and Germany have both fallen out of the top 10
● Kenya recently displaced Nigeria in the top 10 countries
● Other notables:● #18: Germany● #14: Malayasia● #25: Sweden
Top 10 countries for Opera Mini usage
1 Indonesia2 Russia3 India4 China5 Ukraine6 South Africa7 United States8 Vietnam9 Great Britain
10 Kenya
Source: http://www.opera.com/smw/2010/08/
What we found in Africa● Mobile Web in Africa is a
massive opportunity● Key metrics grow at
significant rate● Mobile browsing per user is
increasing
Source: Opera research
Africa Stats (YoY)
User growth 124%Page view growth 184%Data transfer growth 160%
Top 10 countries for Opera Mini usage
1 South Africa 6 Sudan2 Kenya 7 Libya3 Nigeria 8 Tanzania4 Egypt 9 Ivory Coast5 Ghana 10 Namibia
Exploring the top 10
Source: Opera research
Comparing the top African countries
Country Page view growth User growth Page views/user (monthly) Data transfer/user Data/page view
(kb)*
South Africa 94% 129% 395 5 12
Kenya 279% 172% 639 6 10
Nigeria 157% 109% 321 4 14
Egypt 197% 159% 338 6 20
Ghana 917% 499% 490 6 12
Sudan 4646% 1225% 504 9 19
Libya 168% 121% 477 9 20
Tanzania 334% 182% 361 4 12
Ivory Coast 44% 136% 210 3 15
Namibia 161% 93% 537 6 11
* Opera Mini compresses up to 90% of the page size
What we found in Africa: top sites
Source: Opera research
Top 5 sites in the South Africa.
1 Facebook
2 Google
3 Mxit
4 YouTube
5 Wikipedia
Top 5 sites in Kenya
1 Facebook
2 Google
3 Yahoo!
4 Wikipedia
5 YouTube
Top 5 sites in Nigeria
1 Facebook
2 Google
3 Yahoo!
4 BBC
5 My Opera
Top 5 sites in Egypt
1 Google
2 Facebook
3 YouTube
4 GetJar
5 Ketomob
Top 5 sites in Ghana
1 Facebook
2 Google
3 Yahoo!
4 Waptrick
5 GetJar
Top 5 sites in Sudan
1 Google
2 Facebook
3 YouTube
4 Ketomob
5 GetJar
What we found in Europe● Mobile Web seems to
complement fixed broadband
● YoY growth numbers are still exceptional, but not close to what we see in other regions
● More users browse more pages, although data consumed seems to lag overall page views
Source: Opera research
EU Stats (YoY)
User growth 60%Page view growth 82%Data transfer growth 71%
Top 10 countries for Opera Mini usage
1 United Kingdom 6 Romania2 Poland 7 Slovakia3 Germany 8 Spain4 Czech Republic 9 Netherlands5 Italy 10 Finland
Exploring the top 10
Source: Opera research
Comparing the top European countries
Country Page view growth User growth Page view/user
(monthly)Data/user/
Month (MB)Data/page view
(kb)*
United Kingdom 74% 40% 286 6 20
Poland 59% 53% 182 6 35
Germany 121% 51% 182 6 32
Czech Republic 3% -12% 336 7 23
Italy 102% 140% 267 6 25
Romania 98% 121% 361 7 20
Slovakia 140% 62% 358 5 15
Spain 70% 38% 118 3 29
Netherlands -6% 17% 139 3 24
Finland 82% 90% 179 7 38
* Opera Mini compresses up to 90% of the page size
What we found in North America
● Mobile Web adoption in North America is accelerating faster than in Europe
● Page view growth proves people are using their mobile devices to browse more content
● Top countries in order of users: United States, Mexico, Canada, Costa Rica, Honduras, Jamaica, Dominican Republic, Guadeloupe, Trinidad & Tobago, Panama and Puerto Rico
Source: Opera research
NA and Caribbean Stats (YoY)
User growth 109%Page view growth 153%Data transfer growth 84%
What we found in Southeast Asia
Source: Opera research
Southeast Asia stats (YoY)
User growth 205%Page view growth 238%Data transfer growth 227%
● 200% growth after nearly 400% growth previous year
● Demand for the mobile Web exists not because it replaces existing means of access
● Region is highly mixed between high broadband penetration and low broadband penetration
● Fixed-rate mobile Web offerings are increasingly common.
Top 10 countries for Opera Mini usage
1 Indonesia 6 Brunei2 Vietnam 7 Singapore3 Malaysia 8 Cambodia4 Thailand 9 Laos5 Philippines 10 Myanmar
Exploring the top 10
Source: Opera research
Comparing the top Southeast Asian countries
Country Page view growth User growth Page view/user
(monthly)Data/user/
Month (MB)Data/page view
(kb)*
Indonesia 235% 209% 641 6 9
Vietnam 379% 329% 220 6 27
Malaysia 1004% 242% 834 11 13
Thailand 105% 121% 289 9 31
Philippines 75% 75% 618 9 16
Brunei 307% 31% 1824 18 10
Singapore 412% 236% 354 8 22
Cambodia 378% 169% 464 8 18
Laos 196% 123% 443 10 22
Myanmar 252% 181% 84 5 66
* Opera Mini compresses up to 90% of the page size
Commerce 2.0● The Web changed
commerce once, now mobile technologies will change it again
● Geolocation is more than targeted ads. Focus on the end user.
● In the future, paying for products will be easier on mobile than it is on PCs today.
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The future of commerce is mobile● Kenya is the world leader in
mobile money with M-PESA● Kenyans have already
transferred more than $4.4 billion since introduction
● 70% of Kenyans have a mobile phone
● 30% of Kenyans have used M-PESA
● 19% of Kenyans have a bank account
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Open Mobile Ad Exchange
• Publishers and advertisers leverage Opera and other browsers
• Publisher-focused ad platform
• Mobile Audience Network
• Impression-level buying of ad space
Building an ecosystem together
Unmatched global reachTrusted partner to mobile operators
Trusted partner to mobile publishers, ad networks and carriers
Mobile-advertising ecosystem expertsEasy to use tools with powerful analytics
Strengths
The trends as we see them● In countries with high broadband
penetration, mobile Web access complements existing means of access
● In emerging markets, mobile is the main communications device available
● PC penetration rates are low globally; mobile penetration rates are high
● Internet connections are metered and expensive
● Mobile data is easier to access, more prevalent
● Technologies can help mitigate costs and ensure access
Opera powers the Web on a variety of devices
One Web
Multiple incompatible platforms is like going back in time...
Applications
Products
OS
Apple Google Nokia Microsoft
Drivers: Feature phones
There is only one Web• The services that win on the ordinary web also win on
the mobile web• The cost of teaching people to do something new is
too high – WAP was a mistake, let's not do it again• Most mobile phones and other devices will ultimately
have full web browsers• Browsing drives higher ARPU and improves customer
retention
Users surf the same content on mobile
Popular Web sites
10+ billionWeb sites
DeviceTargeted
webcontent
Usage
The long tail of Internet content and usage
Full web browsing
Excercise: Find the native application
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Question:
How much time did you spend on your PC with stand alone applications vs. web based applications in 1998? What about now?
80%
20%
15%
85%
1998 2007
The browser acts as the glue and becomes the `one web´ application platform on all types of devices
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The Opera-powered day
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Breakfast:Opera on laptop
Bus:Opera Mobile
Work:Opera on laptop
Boring meeting:Opera Mini
Airport lounge:Opera on Archos PMP
Recreation:Opera onWii
Breakfast:Opera on laptop
Bus:Opera Mobile
Work:Opera on laptop
Boring meeting:Opera Mini
Airport lounge:Opera on Archos PMP
Recreation:Opera onWii
Widgets are rich web applicationsthat run on any device
First-class web applications
Create once, deploy everywhere
Provide instant access to services such as weather, traffic information, news, and email
Go to market quickly, with rapid application and content development
JIL Gold and W3C DAP add platform-native capabilities, enabling advanced applications
Opera Widgets
Widgets are single-purpose access points to Web content/servicesThey are dynamic Web applications that are connected to the Internet but act like native code applications
Consumers get:Instant access to content One experience across devices
Web developers get:Tools to enable cross-platform testing
Operators/manufacturers get:One integrated platform for content management and distributionFull brand control
Widgets enable application stores
The Future of the Web
• Opera Unite is a powerful platform that turns your Web browser into a Web Server.
• You can share content directly with friends without having to upload anything to a Web site.
• You can stream music, show photo galleries, share files and folders or even host your Web pages.
Opera Unite
Opera Unite applicationsMedia PlayerAccess your complete home music library from wherever you are.
File InboxAllow files to be uploaded to your computer, by you or your friends, from anywhere.
Photo SharingShare your personal photos with friends around the world without the need to upload them.
Web ServerInvite your friends to a chat in The Lounge hosted on your computer.
MessengerCommunicate with your friends in My Opera in a one-to-one, live session.
FridgeEnjoy fun notes left on your computer by friends.
File SharingShare files directly from your computer easily and safely.
Invite your friends to a chat in The Lounge hosted on your computer.
The Lounge
One Web. One ecosystem. Built together.