Co-Founder of Google Fiber on the University of Illinois Urbana-Champaign Campus

Google Fiber for the U.of I. Initiative “For Liberty and Fastest for ALL”

Thursday, May 6, 2010

Mission Statement

• Our mission is to ensure the University of Illinois remains at the forefront on a technological as well as academic level. Ranked #1 by PC magazine as the most wired College in 2008, we believe that with the help of Google fiber we can continue to set precedence as the leader in technological advancement among college campuses.


What is Fiber?Thursday, May 6, 2010

James Kelly - Google Product Manager


• With Champaign-Urbana already being a top candidate, we need the University of Illinois’ help.

• We want the University to submit a formal nomination as an institution for the Google Fiber Project

• We can express the importance of this project to the University through the use of social media.

So what does this mean?“For Liberty and Fastest for ALL”


How do we do this?

Goal: Energize the University of Illinois Community through various social media channels in order to

increase awareness of the Google fiber project initiative.

“For Liberty and Fastest for ALL”The Google Fiber for the U.of I. initiative


Post Analysis

POST


People

• University of Illinois Students, Faculty and Staff

• Core audience: Faculty and Staff

• Easiest Reach: Students


Objectives

• Increase awareness by 20% (1,600)

• Gain 50 Followers on Twitter

• Gain 200 Fans on Facebook


Strategies

• Multiple social networks syndicated together

• Notify staff vicariously through them

• Aggressive; high frequency

• Google and facebook analytics


Technologies

• Facebook.com

• Ning.com

• Twitter.com

• UofIWiki.org


Facebook

• Created a Page and a Group

• Page- not as popular (33 people like it)

• Group- Really popular (1,210 members)

• Social Networks are a great way to get a grass roots campaign going

• Became Viral 1210 members in 4 days

• Group is easy to communicate with members

• Easy to find likeminded people using facebook


www.twittercounter.com

SIMPLE STATS


http://www.twittercounter.com

http://www.twittercounter.com

Twitter

• Pros

• Twitter seems personal (specific tweets directed at certain users)

• You can reach all followers within seconds (News)

• Followers get to know you through ambient intimacy

• Informative while still fun


Twitter

• Cons

• It poses a risk when tweets are personally directed

• When starting out, people may consider your tweets as spam - (# of followers)

• You cannot see when your “friends” begin to follow someone - (unlike facebook=viral)


Ning.com

• Free social network service

• Multiple forms of content

• The hub of information

• Less involvement, more informational


UofIWiki.org

• Why use a wiki?

• Allows us to turn our initiative into a communal effort

• Workers who are 30 years old or younger are accustomed to Web 2.0 communication tools

• 50 percent of U.S. corporations will have implemented wikis by 2009 (Gartner)

• Trust factor -- Wikipedia now stands for something legitimate


UofIWiki.org

• Why use a UofIWiki.org?

• Facilitate information sharing among students

• Outlet to share knowledge about the University

• Popularity will continue to grow


Currently, Google is accepting Requests for Information (RFI's) from interested communities. Our Facebook Group is growing and we are continuing to expand using even more online resources such as having an online petition using a host like Petitionvoice.com. Hopefully, our cause will become large enough to become noticed by the University President and Board. Eventually, we hope to see the University of Illinois at Urbana Champaign petition to receive the honor of hosting Google Fiber.


Co-Founder of Google Fiber on the University of Illinois Urbana-Champaign Campus

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