CNS Activities 2009. Exelon 2009 Brand Plan | Mircea Moraru | July 2008 Sumar Activitati 2009.
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Transcript of CNS Activities 2009. Exelon 2009 Brand Plan | Mircea Moraru | July 2008 Sumar Activitati 2009.
CNS Activities 2009
Exelon 2009 Brand Plan | Mircea Moraru | July 2008
B Parkinson B Alzheimer EpilepsieScleroza Multipla
STALEVO EXELON TRILEPTAL EXTAVIALansari NVS 1 (Q3)
Simpozioane NVS Faculty meetings 3 (N, SE, SW) 4(C, N SE, SW)Simpozioane SAM SAM
Mese rotunde NVS 15 20N + 20P
Congrese interne RO
Congresul national neurologie, mai 2009
Simpozion satelit Postere
Congresul national psihiatrie, oct 2009 Simpozion satelitConferinte regionale TM, TgM, IS
Congrese Externe
Advisory Board 1 1
PacientiGhid pentru pacienti
Ghid pentru pacienti
Website
Activitati impreuna cu Alz.Ro
Sumar Activitati 2009
2009
Exelon 2009 Brand Plan | Mircea Moraru | July 2008
KOLs & KAs activities
Advisory Board
Speakers in CME events
External congresses
Updating guidelines & leveraging messages
Exelon 2009 Brand Plan | Mircea Moraru | July 2008
Neuro-Psychiatry advisory board
Description Continue the neuro-psychiatry AB meetings in 2009
Type of Activity Meetings & Events
Target Groups National neurology & psychiatry KOLs
Geography National
Objectives(Quantitative and Qualitative)
Extend support for Exelon Patch
Create the scientific presentations for educational activities
Create guidelines for GPs
Adjusting and agreeing the main promotional activities and their involvement
Timing February & September 2009
Investment
Gains & Returns
Benefits
Key Programs
Exelon 2009 Brand Plan | Mircea Moraru | July 2008
Meetings and Symposia for specialists
Neurologists
Faculty Meetings
Round tables & Symposia
Psychiatrists
Round tables & Symposia
Stand-Alone Symposium
Exelon 2009 Brand Plan | Mircea Moraru | July 2008
Neurologists: Novartis Faculty Meetings
Description2 days regional meetings for specialists highly interested in AD: - Scientific, interactive, clinical practice based content - Clinical cases as well as clinical guidelines
Type of Activity Meetings & Events
Target Groups Neurologists highly interested in AD
Geography 3 meetings for SE, N, SW and central areas
Objectives(Quantitative and Qualitative)
Increase level of expertise in AD. Transmit promotional messages in a manner highly significant from a clinical practice point of view; use the support of OLs & KAs as speakers and contributors; facilitate open discussions and experience exchange
Timing 15 February to 30 October
Investment
Gains & Returns
Benefits
Key Programs
Exelon 2009 Brand Plan | Mircea Moraru | July 2008
Neurologists: AD round tables and local symposia
Description
Local meetings for 10-30 neurologists: - Scientific & clinical practice based content - Communicating latest data on Novartis medicines and guidelines recommendations
Type of Activity Meetings & Events
Target Groups General neurologists
Geography 20 meetings in main cities - tbd
Objectives(Quantitative and Qualitative)
Leverage latest advancements in AD and Novartis contributions; use the support of OLs & KAs as speakers and contributors; facilitate open discussions and experience exchange
Timing 1 February to 30 November 2009
Investment
Gains & Returns
Benefits
Key Programs
Exelon 2009 Brand Plan | Mircea Moraru | July 2008
Psychiatrists: AD round tables and local symposia
Description
Local meetings for 10-30 psychiatrists: - Scientific & clinical practice based content - Communicating latest data on Novartis medicines and guidelines recommendations
Type of Activity Meetings & Events
Target Groups psychiatrists
Geography 20 meetings in main cities - tbd
Objectives(Quantitative and Qualitative)
Leverage latest advancements in AD and Novartis contributions; use the support of OLs & KAs as speakers and contributors; facilitate open discussions and experience exchange
Timing 1 February to 30 November 2009
Investment
Gains & Returns
Benefits
Key Programs
Exelon 2009 Brand Plan | Mircea Moraru | July 2008
Psychiatrists: Stand alone symposium
Description
National symposium with 100-150 psychiatrists: - Scientific & clinical practice based content - Communicating latest data on Novartis medicines and guidelines recommendations - External speaker
Type of Activity Meetings & Events
Target Groups psychiatrists
Geography National
Objectives(Quantitative and Qualitative)
Leverage latest advancements in AD and Novartis contributions; use the support of OLs & KAs as speakers and contributors; facilitate open discussions and experience exchange
Timing March 2009
Investment
Gains & Returns
Benefits
Key Programs
Exelon 2009 Brand Plan | Mircea Moraru | July 2008
Internal Congresses
National Congress of Neurology
National Congress of Psychiatry
Regional Conferences of Psychiatry
Exelon 2009 Brand Plan | Mircea Moraru | July 2008
National Congress of Neurology
DescriptionNovartis participation at NCN congress: - Booth and interactive booth activities - Sponsored doctors
Type of Activity Internal Congresses
Target Groups Neurologists
Geography National
Objectives(Quantitative and Qualitative)
Leverage latest advancements in AD and new scientific data on Novartis medicines. Re-iterate Novartis involvement in neurology. Covering specialists not covered by the other Meetings & Events activities
Timing May 2009
Investment
Gains & Returns
Benefits
Key Programs
Exelon 2009 Brand Plan | Mircea Moraru | July 2008
National Congress of Psychiatry
Description
Novartis participation at NCN congress:
- Satellite symposium with foreign speaker - Booth and interactive booth activities - Sponsored doctors
Type of Activity Internal Congresses
Target Groups psychiatrists
Geography National
Objectives(Quantitative and Qualitative)
Leverage latest advancements in AD and new scientific data on Novartis medicines. Re-iterate Novartis involvement in neurology. Covering specialists not covered by the other Meetings & Events activities
Timing Oct 2009
Investment
Gains & Returns
Benefits
Key Programs
Exelon 2009 Brand Plan | Mircea Moraru | July 2008
Regional Conferences of Psychiatry
Description
Novartis participation:
- Symposium – in selected cases - Booth and booth activities - Sponsored doctors
Type of Activity Internal Congresses
Target Groups psychiatrists
Geography National
Objectives(Quantitative and Qualitative)
Re-iterate Novartis involvement in psychiatry. Covering specialists not covered by the other events
Timing April - Nov 2009
Investment
Gains & Returns
Benefits
Key Programs
Patients targeted activities
Exelon 2009 Brand Plan | Mircea Moraru | July 2008
Educational activities for patients and caregivers
DescriptionBrochure for caregivers/ patients with AD
Caregiver/ patient guideline
Type of Activity PR/ Media
Target Groups Patients and caregivers
Geography National
Objectives(Quantitative and Qualitative)
Raise patient/ caregivers involvement into treatment management; seek GP/specialist advice when significant changes occur in their disease evolution
Timing 2009
Investment
Gains & Returns
Benefits
Key Programs
Exelon 2009 Brand Plan | Mircea Moraru | July 2008
Professional Organizations activities
DescriptionPartnership with Alzheimer Society in increasing AD awareness and earlier diagnosis
Type of Activity PR/ Media
Target Groups Alzheimer Society Patients and caregivers
Geography National
Objectives(Quantitative and Qualitative)
Increase the rate of diagnosis and ensure earlier therapy
Timing 2009
Investment
Gains & Returns
Benefits
Key Programs
2009
Exelon 2009 Brand Plan | Mircea Moraru | July 2008
KOLs & KAs activities
Advisory Board
Speakers in CME events
External congresses
Updating guidelines & leveraging messages
Exelon 2009 Brand Plan | Mircea Moraru | July 2008
Neurology advisory board
Description Continue the neurology AB meetings in 2009
Type of Activity Meetings & Events
Target Groups National neurology KOLs
Geography National
Objectives(Quantitative and Qualitative)
Extend support for earlier Stalevo introduction
Include latest data regarding earlier Stalevo introduction in next guidelines
Create guidelines for GPs
Create the scientific presentations for meetings and events
Adjusting and agreeing the main promotional activities and KOLs involvement
Timing February & September 2009
Investment
Gains & Returns
Benefits
Key Programs
Exelon 2009 Brand Plan | Mircea Moraru | July 2008
Meetings and Symposia for Neurologists
Faculty Meetings
Symposia & Round tables
Exelon 2009 Brand Plan | Mircea Moraru | July 2008
Novartis Faculty Meetings
Description2 days regional meetings for specialists highly interested in PD: - Scientific, interactive, clinical practice based content - Clinical cases as well as clinical guidelines
Type of Activity Meetings & Events
Target Groups Neurologists highly interested in PD
Geography 3 meetings for SE, N & SW areas
Objectives(Quantitative and Qualitative)
Transmit promotional messages in a manner highly significant from a clinical practice point of view; discuss latest advancements in PD and Novartis contributions; use the support of OLs & KAs as speakers and contributors; facilitate open discussions and experience exchange
Timing 15 February to 15 June 2009
Investment
Gains & Returns
Benefits
Exelon 2009 Brand Plan | Mircea Moraru | July 2008
PD round tables and local symposia
Description
Local meetings for 10-30 neurologists: - Scientific & clinical practice based content - Communicating latest data on Novartis medicines and guidelines recommendations
Type of Activity Meetings & Events
Target Groups General neurologists
Geography 15 meetings in main cities - tbd
Objectives(Quantitative and Qualitative)
Leverage latest advancements in PD and Novartis contributions; use the support of OLs & KAs as speakers and contributors; facilitate open discussions and experience exchange
Timing 1 February to 30 November 2009
Investment
Gains & Returns
Benefits
Key Programs
Exelon 2009 Brand Plan | Mircea Moraru | July 2008
Internal Neurology Congresses
National Congress of Neurology
National Stroke Conference
Exelon 2009 Brand Plan | Mircea Moraru | July 2008
National Congress of Neurology
Description
Novartis participation at NCN congress: - Symposia (with invited external speaker) - Booth and booth activities - Sponsored doctors
Type of Activity Internal Congresses
Target Groups Neurologists
Geography National
Objectives(Quantitative and Qualitative)
Leverage latest advancements in PD and new scientific data on Novartis medicines & guidelines recommendations. Re-iterate Novartis involvement in neurology. Covering specialists not covered by the other Meetings & Events activities
Timing May 2009
Investment
Gains & Returns
Benefits
Key Programs
Exelon 2009 Brand Plan | Mircea Moraru | July 2008
National Stroke Conference
DescriptionNovartis participation: - Booth and booth activities - Sponsored doctors
Type of Activity Internal Congresses
Target Groups Neurologists
Geography National
Objectives(Quantitative and Qualitative)
Re-iterate Novartis involvement in neurology. Covering specialists not covered by the other events
Timing Oct 2009
Investment
Gains & Returns
Benefits
Key Programs
Patients targeted activities
Exelon 2009 Brand Plan | Mircea Moraru | July 2008
Educational activities for patients and caregivers
Description
Web-site www.boalaparkinson.ro
Brochure for patients with PD
Patient guideline: when to seek specialists support
Type of Activity PR/ Media
Target Groups Patients and caregivers
Geography National
Objectives(Quantitative and Qualitative)
Raise patient/ caregivers involvement into treatment management to seek GP/specialist advice when significant changes occur in their disease evol.
Timing 2009
Investment
Gains & Returns
Benefits
Key Programs
2009
Exelon 2009 Brand Plan | Mircea Moraru | July 2008
Meetings and Symposia
Faculty Meetings
Stand-Alone Symposium for neuropediatricians
Round tables
Exelon 2009 Brand Plan | Mircea Moraru | July 2008
National symposium for pediatric neurologists
Description
National meeting for 70-90 : - Scientific & clinical practice based content - Communicating latest data on Novartis medicines and guidelines recommendations
Type of Activity Meetings & Events
Target Groups Pediatric neurologists
Geography National
Objectives(Quantitative and Qualitative)
Leverage latest advancements in epilepsy; use the support of OLs & KAs as speakers and contributors; facilitate open discussions and experience exchange reinforce advocacy and stimulate interest in prescribing
Timing April-May 2009
Investment
Gains & Returns
Benefits
Key Programs
Exelon 2009 Brand Plan | Mircea Moraru | July 2008
Internal Neurology Congresses
National Congress of Neurology
Exelon 2009 Brand Plan | Mircea Moraru | July 2008
National Congress of Neurology
DescriptionNovartis participation at NCN congress: - Booth and booth activities - Sponsored doctors
Type of Activity Internal Congresses
Target Groups Neurologists
Geography National
Objectives(Quantitative and Qualitative)
Leverage latest advancements in epilepsy and new scientific data on Novartis medicines & guidelines recommendations. Re-iterate Novartis involvement in neurology. Covering specialists not covered by the other Meetings & Events activities
Timing May 2009
Investment
Gains & Returns
Benefits Increase in physician trust in Trileptal; better differentiation vs. competitors
Key Programs