CMS ( Content Management System ) Digital Marketing
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![Page 1: CMS ( Content Management System ) Digital Marketing](https://reader036.fdocuments.net/reader036/viewer/2022062503/5871ac161a28abda6a8b59f5/html5/thumbnails/1.jpg)
BY :
ROHIT AGARWAL ( IMM, Delhi)
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WHAT IS CMS???CONTENT
MANAGEMENT SYSTEM IS A SYSTEM THAT SIMPLY MANAGES CONTENT.
TOO SIMPLE??????
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In order to define content management system, we need to look the component it is made up of---
CONTENT• TEXT• IMAGE• GRAPHICS• DOCUMENTS• RECORDS• VIDEO• SOUND
• Any type of UNIT of digital information.
• Anything that is likely to be stored and managed in an electronic format
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MANAGEMENT- PROCESS OF STORING CONTENT VIA RULES & PROCESS SO THAT THE CONTENT IS DEEMED TO BE MANAGED WHERE IT IS LOCATED.
SYSTEM-SOFTWARE OR A COMBINATION OF SOFTWARE THAT ALLOWS THE EFFECTIVE AND EFFICIENT MANAGEMENT OF THE CONTENT.
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VERY CONVENIENT
CONTROL & MANAGE DYNAMIC
SIMPLICITY& FLEXIBILITYUSER-FRIENDLY
IMPROVE COMMUNICATION
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Web software* use to create a beautiful website, blog, or app.
Core software is built by hundred of community
volunteers.*
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BUT WHICH ONE IS REAL???
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Provide information about the usage of the software and the core software for download.
Include support forum, walk through & “how to tutorials”. However .org doesn’t provide free web hosting & charge
between $7-15$ per month. .org also doesn’t give unlimited free space and users have to
opt for a premium option for that. Users can choose any plugin or theme whether free or paid
or even upload their own.
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Co-created by Matt Mullenweg and his company Automattic.
Site is free forever, but users can also pay to upgrade their site to achieve specific needs.
Also includes auto spam protection, automatic backups, proven security, and some WordPress.com plugins.
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It’s free and super easy to use. Your site will NOT be turned off
because someone decides that it is against their terms of service.
You can upload and use plugins & custom themes.
You are responsible for backups. You are responsible to prevent
SPAM. Like any other website, you need
a good web hosting. This bits cost you money
Focuses on hosting services. They can delete your site at any
time if they think it violates their Terms of Service.
Can choose among 200 themes, but can’t upload your own.
They make regular backups. It’s free for up to 3GB of space.
Your “domain name” will sound unprofessional.
WORDPRESS.ORG WORDPRESS.COM
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GETTIN
G STARTED
WITH
W
ORD
PRESS
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STEP 1
STEP 1
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STEP 2
STEP 2
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STEP 3
STEP 3
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STEP 4
STEP 4
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STEP 5
STEP 5
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STEP 6STEP 6
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STEP 7
STEP 7
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STEP 8STEP 8
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STEP 9
STEP 9
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STEP 10
STEP 10
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STEP 11
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TOOLS & TECHNIQUES OF CMS DASHBOARD POSTS PAGES MEDIA APPREANCES SETTINGS PLUGINS
WIDGETS
MENU
CUSTOMISE
THEME
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DASHBOARD
A Dashboard is a virtual display of the most
important information needed to achieve.
Or one or more objective which fits entirely or a
single computer screen so it can be monitored at a
glance.
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EXAMPLE:
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POSTS
Content entries listed in reverse chronological order. Option to organize your posts based on categories and
tags. Posts encourage conversation. They have a built-in commenting feature that allows
users to comment on a particular topic. Posts can be found in the Archives, Categories, Recent
Posts, and other widgets.
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EXAMPLE 1:
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EXAMPLE 2:
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EXAMPLE 3
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EXAMPLE 4:
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PAGES Pages are generally static & timeless. Pages are meant to be about page, privacy policy,
legal disclaimers, etc. There is no time and date tied to pages. Pages are not meant to be social in most cases
thus does not include social sharing buttons, or comments.
Unlike posts, pages are hierarchical by nature. For example, you can have subpages within a page.
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EXAMPLE 1:
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EXAMPLE 2:
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EXAMPLE 3:
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DASHBOARD MEDIA MEDIA is a tab in your Word Press admin sidebar
which is used to manage user uploads (images, audio, video, and other files).
Under the Media menu, there are two screens.1. Library that lists all the files in the media library.
These files can be edited and deleted from the library.
2. Add New, which allows users to upload files.
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EXAMPLE 1
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EXAMPLE 2
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EXAMPLE 3
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APPEARANCE
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THEME
Theme allows you to preview changes to your site before publishing them.
You can also navigate to different pages on your site to preview them.
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EXAMPLE 1:
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EXAMPLE 2:
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EXAMPLE 3:
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CUSTOMISE
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EXAMPLE 1
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SITE IDENTITY
This menu allows you to specify basic site
information.
Logo
Site Title
Tagline
Display Site title and tagline
Site Icon
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EXAMPLE 1
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COLORS & BACKGROUND
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EXAMPLE 2
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EXAMPLE 3
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FONTS
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EXAMPLE 1
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HEADER IMAGE
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EXAMPLE 2
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EXAMPLE 3
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EXAMPLE 4
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EXAMPLE 5
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WIDGETS Widget is a small block that performs a specific function. You can add these widgets in sidebars. Find widgets in Appearance<Widgets section in your WordPress
dashboard. Most WordPress themes are widget ready. Widgets in WordPress includes1. Categories2. Tag cloud3. Navigation menu4. Calendar5. Search6. Recent posts
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EXAMPLE 1
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EXAMPLE 2
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MENU
A WEBSITE NAVIGATION MENU IS THE PLACE ON
EACH PAGE WHERE LINKS TO OTHER PAGES ON
YOUR WEBSITE ARE DISPLAYED.
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EXAMPLE 1
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EXAMPLE 2
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PLUGINS In computing, a plug-in is a software
component that adds a specific feature to an existing computer program.
When a program supports plug-ins, it enables customization.
The common examples are the plug-ins used in web browsers to add new features such as search-engines, virus scanners.
Well-known browser plug-ins include the Adobe Flash Player,
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BUT….. If you are using WordPress.com, then you cannot
install plugins.
It is because WordPress.com has its limitations.
In order to use plugins, you will need to use self-
hosted WordPress.org.
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SETTINGS
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GENERAL: THE FIELDS ON THIS SCREEN DETERMINE SOME OF THE BASICS OF YOUR SITE SETUP
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WRITING: THIS SCREEN HOLDS THE SETTINGS FOR CONTENT SUBMITTED IN SEVERAL DIFFERENT WAYS
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READING: THIS SCREEN CONTAINS THE SETTINGS THAT AFFECT THE DISPLAY OF YOUR CONTENT. YOU CAN CHOOSE WHAT’S DISPLAYED ON THE FRONT PAGE OF YOUR SITE.
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DISCUSSION: THIS SCREEN PROVIDES MANY OPTIONS FOR CONTROLLING THE MANAGEMENT AND DISPLAY OF COMMENTS AND LINKS TO YOUR POSTS/PAGES.
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MEDIA: YOU CAN SET MAXIMUM SIZES FOR IMAGES INSERTED INTO YOUR WRITTEN CONTENT; YOU CAN ALSO INSERT AN IMAGE AS FULL SIZE.
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YOUR WELCOME!!!