CMO's Guide to Google Analytics Premium

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The CMO’s guide to Google Analytics Premium

Transcript of CMO's Guide to Google Analytics Premium

The CMO’s guide to Google Analytics

Premium

Any serious marketer who is planning to invest significant time and resources in the digital arena needs a cost effective analytics tool that can provide them with

data that is fresh, accurate and unsampled.

That is precisely what Google Analytics Premium does best!

Why Google Analytics Premium?

Freshest data available (Never more than 4 hours old)

✘  Access up to 3 Million rows of unsampled data in your reports.

✘  Sampling limit of up to 25 million visits.

✘  All data collected is retained for up to 3 years & is fully exportable!

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Focus on what really matters (Define what is important to you)

✘  Tracks up to 1 Billion hits per month, further upgrades available.

✘  50 Custom Variables & 200 Dimensions to help you track and understand your customer’s behaviour in ways you never thought possible!

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Reports, graphs & charts (More clarity across the board)

✘  Full integration with DoubleClick platforms means that information on costs, impressions and even re-marketing insights are always easily and quickly accessible.

✘  BigQuery integration allows you to run SQL queries against your data all day long for greater insights!

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Giving credit where it is due (find out what really works)

✘  Multi-channel attribution model assigns values to marketing touch points algorithmically across a customer’s journey, allowing you to focus on the digital channels, devices, and keywords that truly provide incremental value to your business!

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Premium services assured (Service level agreement)

✘  Dedicated account manager who works as a natural extension of your marketing and web development teams

✘  Live technical support 24/7 with a 99.9% uptime guaranteed*.

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Be among the privileged (Maintaining your edge)

✘  Your team members can sharpen their skills at their own pace with lessons through Google Analytics Academy.

✘  Premium accounts get access to new training before anyone else & exclusive access to beta feature tests.

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✘  Track up to 1 Billion hits a month. (With further upgrades available.)

✘  Gain access to 3 Million rows of unsampled data in the reports.

✘  Sampling limit of up to 25 million visits.

✘  Track up to 50 Custom Variables per page.

✘  Define up to 200 Dimensions per page.

✘  Service Level Agreement promises 99.9% on collection, 99% on reporting and 98% on freshness!

In a nutshell…

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Google Analytics Premium allows you to:

Need more information? To learn how Google Analytics Premium can

help you to make better data-driven decisions, drop us a mail at:

[email protected]

Or visit us at http://www.happymarketer.com/

Credits

All information provided in this Slideshare is correct as of August 2015.

Special thanks to Khyathi Nirmal Kumar for the assistance in producing this slide & to the guys at SlidesCarnival for sharing these awesome ppt resources

J

-Terrence Quah Senior Consultant

(Search & Analytics)