Cmo Fundamentals 31 Jan2008
Transcript of Cmo Fundamentals 31 Jan2008
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• At the end of this presentation, we will be able to –
– define CMO using our own words;– understand CMO categories, principles,
imperatives and its roles in the different levels in warfare;
– compare and contrast CMO pillars and its program components.
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• DEFINITION
• CMO AND PRINCIPLES OF WAR
• IMPERATIVES OF CMO
• LEVELS OF CMO IN WARFARE
• CMO TRIANGLE
• PILLARS OF CMO
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• …planned activities undertaken independently or in coordination with civilian entities…
• to gain popular support and weaken the will of the enemy to fight…
• in support to the accomplishment of the AFP mission.
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• OBJECTIVE– Direct every CMO toward a clearly defined,
decisive and attainable objective.
• UNITY OF EFFORT – Seek unity of effort toward every objective.
• SECURITY – Never permit hostile factions to acquire an
unexpected advantage.
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• SIMPLICITY – Prepare clear, uncomplicated plans and
concise orders.
• RESTRAINT – Apply appropriate military capability
prudently.
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• POPULATION SUPPORT – Seek popular support to have an
advantage in winning the war.
• LEGITIMACY – Sustain the willing acceptance by the
people of the right of the government to govern or of a group or agency to make and carry out decisions.
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• Ensure unity & direction of effort
• Plan properly, anticipate events & CMO requirements
• Provide protection
& security measures • Maximize media
utilization
• Interface CMO efforts with LGUs, LGAs, NGOs & other POs
• Use CMO as an enabler, catalyzer, unifier, force multiplier
• Exercise discipline & respect for human rights
• Use real-time intelligence
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“CMO activities on the ground” to win
battles and engagements
Provide CMO policies and directions;
support national developmental
objectives
Support and maneuver CMO personnel and
resources to win campaigns
STRATEGIC
NATIONAL AFP-WIDE
OPERATIONAL
UNIFIED COMMAND/ DIVISION-WIDE
TACTICAL
BDE, BN, COY, PLTN
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CivilCivilAffairsAffairs
PsyOpsPsyOps
PublicPublicAffairsAffairs
ENEMYENEMY
PUBLIC/PUBLIC/COMMUNITYCOMMUNITY
CMO
CIVIL CIVIL AUTHORITIESAUTHORITIES
ACTIO
N
ACTIO
N
COM
MUNIC
ATI
ON
COM
MUNIC
ATI
ON
RELATIONSHIPRELATIONSHIP
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• Public Affairs targets the public’s information needs
• Civil Affairs targets the public’s confidence and support
• Psychological Operations targets the enemy’s will, either directly or indirectly, through key communicators
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CivilCivilAffairsAffairs
PsyOpsPsyOps
PublicPublicAffairsAffairs
CMO
Pillars of CMO
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CivilCivilAffairsAffairs
PsyOpsPsyOps
PublicPublicAffairsAffairs
ENEMY
PUBLIC/COMMUNITY
CMO
CIVIL AUTHORITIES
Tips: Target Audience
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CivilCivilAffairsAffairs
PsyOpsPsyOps
PublicPublicAffairsAffairs
ENEMY
PUBLIC/COMMUNITY
CMO
CIVIL AUTHORITIES
Sides: Types of work to be done
ACTIO
N
ACTIO
NCOM
MUNIC
ATI
ON
COM
MUNIC
ATI
ON
RELATIONSHIPRELATIONSHIP
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CMO
PsyOpsPsyOpsCounter Propaganda
Wor
dsDeeds
PublicPublicAffairsAffairs
Community Relation
Public
Info
CivilCivilAffairsAffairs
Civil Relation
Civic A
ction
ACTIO
N
ACTIO
N
INFO
RM
ATI
ON
INFO
RM
ATI
ON
RELATIONRELATION
ENEMYENEMY
PUBLIC/PUBLIC/COMMUNITYCOMMUNITY
CIVIL CIVIL AUTHORITIESAUTHORITIES
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• PUBLIC AFFAIRS (PA)
– a CMO pillar that conducts information-related activities directed to the public
– conducted to promote the organization’s objectives
– designed to gain the peoples’ trust, support and confidence to the AFP
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• Public Information – conducts information
activities directed to the public to ensure a clear, accurate, and timely dissemination of information
• Community Relations – establishes and maintains working
relationship between the military and the communities through active participation in community affairs.
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CMO
PsyOpsPsyOpsCounter Propaganda
Wor
dsDeeds
PublicPublicAffairsAffairs
Community Relation
Public
Info
CivilCivilAffairsAffairs
Civil Relation
Civic A
ction
ACTIO
N
ACTIO
N
INFO
RM
ATI
ON
INFO
RM
ATI
ON
RELATIONRELATION
ENEMYENEMY
PUBLIC/PUBLIC/COMMUNITYCOMMUNITY
CIVIL CIVIL AUTHORITIESAUTHORITIES
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• CIVIL AFFAIRS (CA)– a CMO pillar that promotes public trust
to gain popular support…
– ...wins peoples’ hearts and minds;
– …gains peoples’ willing cooperation, support and confidence;
– …induces peoples’ active participation in the attainment of military objectives and national goals.
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• Civil Relations (CIVREL)– promotes cooperation and collaboration
between the military and civilian organizations
• Civic Action (CIVAC)– military-initiated
activities with
developmental and
sociological purposes
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CMO
PsyOpsPsyOpsCounter Propaganda
Wor
dsDeeds
PublicPublicAffairsAffairs
Community Relation
Public
Info
CivilCivilAffairsAffairs
Civil Relation
Civic A
ction
ACTIO
N
ACTIO
N
INFO
RM
ATI
ON
INFO
RM
ATI
ON
RELATIONRELATION
ENEMYENEMY
PUBLIC/PUBLIC/COMMUNITYCOMMUNITY
CIVIL CIVIL AUTHORITIESAUTHORITIES
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• PSYCHOLOGICAL OPERATIONS– a CMO pillar that influences the beliefs,
emotions, attitudes, opinions and ultimately the behavior of the enemy and its mass base, supporters
– …redirects unfavorable attitudes and behavior into favorable;
– …transforms neutral or passive attitude and behavior to become favorable
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• WORDS PsyOps – dissemination of any
information, concept or
idea through the various media
• DEEDS PsyOps – combat and non-combat activities, outside of
pure communication activities
• Counter Propaganda– conduct of activities in response to enemy
propaganda.
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• We defined CMO…
• We tried to understand CMO categories, principles, imperatives and its roles in the different levels in warfare…
• We discussed the different CMO pillars and its program components.
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