Predicting Routes to Revenue - A Study with Pegasystems and the CMO Council
CMO Council - Digital Marketing in China
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Peer-Powered Case Study: Going Digital in China
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Transcript of CMO Council - Digital Marketing in China
Peer-Powered Case Study:
Going Digital in China
ESI's broad range of laser-based micro-manufacturing solutions empower manufacturers to bring innovative products to market by extending their processing capabilities beyond the limitations of mechanical. ESI provides unique process and engineering expertise to help manufacturers use the power of light to transform
materials throughout the supply chain for consumer electronics, wearable devices, semiconductor circuits, and high-precision components for market advantage.
Featuring the industry’s highest precision and speed, ESI's solutions are trusted for their reliability, durability, increased back-end yields and lowest total cost of ownership. Founded in 1944, ESI is headquartered in Portland, Oregon with operations worldwide.
More information is available at www.esi.com.
ORIGINAL
CHANGESONECHINA
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chinese preferences
Source: B2B International
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western companies
Source: B2B International
opportunities
23
priorities
4P’s, plus a 5th: Patience Listen
Relationships Quality
Methodical
5 keys to marketing in china
EXAGGERATION
26
31
34
ESI Confidential 36
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What they see…
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What we think is delivered…
Lists&
Greed
prospecting
Mobile Patience
BuildValue
Personal
prospecting
WeChat B2BAwarenessTimingDesignSnackableConnectionsBrand
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Test, Test, TestCTA Prominence
Intense LocalizationBalanced Design Perspective
Clear MessageHost Locally
Peer-Powered Case Study:
Going Digital in China
