CMNS 362 NEWS SOURCESSTATISTICS / DEMOGRAPHICS& POLICY RESEARCH

Sylvia RobertsCommunication Librarian

sroberts@sfu.ca

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Possible research questions What is the effect of using ethnic / minority content in advertising?

More specifically, language, perhaps other cultural content, casting decisions, framing

If not advertising, programming such as news, hockey games commentary What’s the motivation for the advertiser?

Is this a policy related issue? CRTC? requirements Advertising standards council? Local content / advertisers?

Is it an enculturation strategy? Who’s behind it? What does the differing content and representations tell us about social

mores? Why the subtitles?

Specific research question(s) How are “ethnic” language television commercials received by the consumer

/ viewer in the South Asian community of Vancouver What are the ethnic media consumption habits of English speaking white

middle-aged librarians – too specific?

Do any of these look useful?

La Ferle, C., & Wei-Na, L. (2005). Can English Language Media Connect with Ethnic Audiences? Ethnic Minorities' Media Use and Representation Perceptions. Journal Of Advertising Research, 45(1), 140-153.

Hollerbach, K. L. (2009). The Impact of Market Segmentation on African American Frequency, Centrality, and Status in Television Advertising. Journal Of Broadcasting & Electronic Media, 53(4), 599-614.

Koeman, J. (2007). Cultural values in commercials: Reaching and representing the multicultural market?. Communications: The European Journal Of Communication Research, 32(2), 223-253.

Finding academic articles: Review How would you find the cited article? How do you find articles on similar

topics? Based on this abstract, how might you

use this article for exploring our topic? What databases might you use?

News Sources Why news sources? Key databases:

Canadian Newsstand  LexisNexis PressDisplay

Key research guides News Alternative news Communication: Associations & organizatio

ns

Finding specific newspapers How would you find news sources for a content

analysis study? Where could you find advertisements published in

the Globe & Mail newspaper from 1995? Why would it be important to look at an image of

a newspaper page where the story was published? Where can you find current issues of the Ming Pao

Daily (Vancouver edition) in Vancouver? What about the last few months? Older?

CARD online to ID ethnic newspapers in Canada

Statistics / Demographics Statistics Canada, especially the Census, The Daily

NOTE: NHS in 2011 instead of long form census

UNdata Statistical agencies for specific countries Market research sources for consumer information,

e.g. Print Measurement Bureau

More in the Communication Research Guide, under the Facts & Data tab

Demographics / Socioeconomic data

How many people of South Asian ethnicity live in Canada? In the city of Vancouver? Recent immigration trends, increasing or decreasing? Languages?

Can you find out how many people of South Asian ethnicity live in other countries, such as England or France?

What is the audience for Bollywood movies in Canada?

What is the ethnic television advertising market worth in Canada?

Public Policy Key databases

Canadian Public Policy Collection Canadian Research Index Pew Research Center

Key research guides Communication:  think tanks & research

centres and government agencies Public Policy think tanks, research centres

& associations Government resources

Methodology Sage Research Methods Online Library books search (e- and print) Inter-University Consortium for Political a

nd Social Research (ICPSR)

PLUS: All the scholarly articles that you found in your literature review should include a methodology section AND sometimes the instrument in an appendix

Research guide:http://www.lib.sfu.ca/help/subject-guides/communication/cmns362-spring2012Contact:Sylvia Roberts sroberts@sfu.ca

Thanks for your participation!