CMNS 362 NEWS SOURCES STATISTICS / DEMOGRAPHICS & POLICY RESEARCH Sylvia Roberts Communication...
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Transcript of CMNS 362 NEWS SOURCES STATISTICS / DEMOGRAPHICS & POLICY RESEARCH Sylvia Roberts Communication...
CMNS 362 NEWS SOURCESSTATISTICS / DEMOGRAPHICS& POLICY RESEARCH
Sylvia RobertsCommunication Librarian
Advertisement translations
English version Punjabi version
Possible research questions
What is the effect of using ethnic / minority content in advertising? More specifically, language, perhaps other cultural content, casting decisions,
framing If not advertising, programming such as news, hockey games commentary
What’s the motivation for the advertiser? Is this a policy related issue? CRTC? requirements Advertising standards
council? Local content / advertisers? Is it an enculturation strategy? Who’s behind it?
What does the differing content and representations tell us about social mores?
Why the subtitles?
Specific research question(s) How are “ethnic” language television commercials received by the
consumer / viewer in the South Asian community of Vancouver What are the ethnic media consumption habits of English speaking white
middle-aged librarians – too specific?
Do any of these look useful?
La Ferle, C., & Wei-Na, L. (2005). Can English Language Media Connect with Ethnic Audiences? Ethnic Minorities' Media Use and Representation Perceptions. Journal Of Advertising Research, 45(1), 140-153.
Hollerbach, K. L. (2009). The Impact of Market Segmentation on African American Frequency, Centrality, and Status in Television Advertising. Journal Of Broadcasting & Electronic Media, 53(4), 599-614.
Koeman, J. (2007). Cultural values in commercials: Reaching and representing the multicultural market?. Communications: The European Journal Of Communication Research, 32(2), 223-253.
Finding academic articles: Review How would you find the cited article? How do you find articles on similar
topics? Based on this abstract, how might you
use this article for exploring our topic? What databases might you use?
News Sources
Why news sources? Key databases:
Canadian Newsstand LexisNexis PressDisplay
Key research guides News Alternative news Communication: Associations & organizatio
ns
Finding specific newspapers
How would you find news sources for a content analysis study?
Where could you find advertisements published in the Globe & Mail newspaper from 1995?
Why would it be important to look at an image of a newspaper page where the story was published?
Where can you find current issues of the Ming Pao Daily (Vancouver edition) in Vancouver? What about the last few months? Older?
CARD online to ID ethnic newspapers in Canada
Statistics / Demographics
Statistics Canada, especially the Census, The DailyNOTE: NHS in 2011 instead of long form census
UNdata Statistical agencies for specific countries Market research sources for consumer
information, e.g. Print Measurement Bureau
More in the Communication Research Guide, under the Facts & Data tab
Demographics / Socioeconomic data
How many people of South Asian ethnicity live in Canada? In the city of Vancouver? Recent immigration trends, increasing or decreasing? Languages?
Can you find out how many people of South Asian ethnicity live in other countries, such as England or France?
What is the audience for Bollywood movies in Canada?
What is the ethnic television advertising market worth in Canada?
Public Policy
Key databases Canadian Public Policy Collection Canadian Research Index Pew Research Center
Key research guides Communication: think tanks & research
centres and government agencies Public Policy think tanks, research centres
& associations Government resources
Methodology
Sage Research Methods Online Library books search (e- and print) Inter-University Consortium for Political a
nd Social Research (ICPSR)
PLUS: All the scholarly articles that you found in your literature review should include a methodology section AND sometimes the instrument in an appendix
Research guide:http://www.lib.sfu.ca/help/subject-guides/communication/cmns362-spring2012Contact:Sylvia Roberts [email protected]
Thanks for your participation!