CMMA Exhibitor Promotion Brochure

8/9/2019 CMMA Exhibitor Promotion Brochure

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eld in Conjunction with Organised by: Hosted by: Worldwide Associate:



What are YOU waiting for?

Confirm your presence with us NOW!We bring you 10 Compelling Reasons to Participate!

Asia s Longest Established ICT Event

- Ovidia Cohen, Senior Director, Business Development, Harmonic Inc.

- Julia Wu, Assistant Vice President, Rosenberger Asia Pacific

- TIM Shaniur Nabi, Head of Research & Development, Peoples Telecommunication & Information Services Ltd, Bangladesh

- Dong Xiao Zhuang, Director of Network Development Division, China Telecom

- Jacky Chai Wee Loon, IT Comms Specialist,

Ministry of Defence, Singapore

Be Seen and Heard@ CommunicAsia2010!

Since 1979, CommunicAsia has established itself as THE unparalleled one-stop ICT event platform in Asia.

Together with EnterpriseIT, the event brings the newest technology innovations in the ICT industry. It has also

proven to be an ideal marketplace bringing buyers and sellers together to achieve the best returns on investments

and to determine the best value and latest convergent technologies and applications.

The 2009 event attracted the participation of close to 37, 400 trade professionals and over 1,300 exhibiting companies

spanning 4 halls covering 42,000 square metres of exhibition area. The show is also unique worldwide in being

located alongside the region’s leading digital media and communications show, BroadcastAsia, which attracted anadditional unique 9,447 visitors in 2009.

More than 75% of the exhibitors surveyed commented that their exhibiting experience at CommunicAsia2009 was

fulfilling. Around 70% of the visitors surveyed will visit CommunicAsia2010.

The show is very informative and the products are good. We’re

able to see different technologies from all over the world relevant

to my work….. We exchanged contacts with quite a number of

companies and may contact them for future projects.

This is an excellent event and I was impressed by the quality of

exhibitors that I see here. I had a very fulfilling visit and it is definitely

time well-spent!

Harmonic as a global company with vast Asia-wide operations sees Asia as very relevant and important. As such, CommunicAsia is

and always will be one of the springboard points for us to share ideas and technologies with partners and customers.

Despite the challenging economic times that has affected businesses around the world; BroadcastAsia & CommunicAsia have largely

exceeded my expectations! The quality of exhibitors has gotten better this year and I see many promising upgrading products. I intend

to spend approximately USD1million and will further review the vendors I have met before the decision to purchase. I must also add that

it is brilliant that BroadcastAsia happens alongside CommunicAsia as that truly provides a one-stop platform for all my sourcing needs.

We consider CommunicAsia, the anchor tradeshow for the Southeast Asia region. As an exhibitor since 2004, we are very impressed

with how CommunicAsia2009 has enhanced our monetising potential, despite the gloomy climate.



Meet Your Target AudienceNetwork and connect with the right candidates. In 2009, there were over 9,106 attendees who are of C-level /

MD / President / Chairman / SVP & EVP / VP / Director level.

Visitors by Job Function

In 2009, around 10% of the visitors came from the broadcasting industry, 2% from the entertainment & media related

industry and 14% were enterprises / corporate end users. The majority of the visitors, 74% were from ICT related

companies. Below is the breakdown of visitors who came from ICT related companies.

* Venture Capitalist / Research Companies / Outsourcing Companies

* Business Development / Sales / Marketing / Human Resources / Educator / Trainer

Visitors from ICT Related Company

Telecom Operators and ISPs

Enterprises / Corporate End Users

Manufacturers / OEM, 2039

Resellers / Distributors / Agents, 1861

VAR / VAD / System Integrators, 696

IT Solution Providers, 2999

Communications / Data CommunicationsServices Providers, 3899

Satcom / Satellite Carriers, 549

ISPs / Value Added Service Providers, 1278

3%

26%

12%

19%

4%

6%

8%

Technical / Engineer / Programming / Content Development

6%Communications / Network Management

4%Research & Development / Consultancy

Others 4%

MIS / IS / IT / Management8%



Access to Global Audience

Strengthen Your Market Position

- Mr Wallace Koh Hoe Aik, Assistant Chief Executive, IT Industry Development Group, Authority for Info-Communications Technology Industry of Brunei Darussalam

- Vu Phuong Thao, Event Coordinator, Vietnam Software Association

Yahoo! attracting crowd with their latest innovations

Over 9,800 visitors have indicated an interest in this technology.

Over 6,800 visitors have stated their interest in Mobile Internet.

Over 8,000 visitors have shown an interest in this area.

Over 5,900 visitors have indicated their

keen interest in this fast changingtechnology.

Over 12,900 visitors have indicated thistechnology as a must-see from mobilecontent, applications to the delivery.

Over 6,000 visitors have indicated an interest in WiMAX.

Meet your customers and potential buyers from around the world! There were over 37, 400 attendees from

exhibition, conferences and forums and a host of complementary activities in CommunicAsia2009. Over 45% of

the visitors were from overseas, including 41 buyer group delegations from 10 countries / regions who came to source

for products / services.

Be seen as a leader in the ICT industry, strengthen your market position

here! Showcase technologies pertaining to:

Exhibit within your Country / Group Pavilion and showcase the ICT expertise found in your country.

24 International Group Pavilions participated in 2009: Australia, Belgium, Brunei, Canada, China, France, Germany,

India, Ireland, Korea, Indonesia, Malaysia, New Zealand, Norway, Philippines, Singapore, Sweden, Taiwan, UK,

USA & Vietnam. Several countries including Brunei and Vietnam were participating for the very first time.

Overseas Visitors Breakdown by Country / Region

Australia / New Zealand3%

Euope / The Americas5%

China / Hong Kong / Macau / Mongolia6%

India / IndianSubcontinent9%

Indonesia / EastTimor25%Japan / Korea

4%

Malaysia 21%

Other parts of Asia(Brunei, Philippines,

Taiwan, Vietnam)11%

Thailand 11%

Rest of Indochina / Others

2%

Africa / Middle East3%

Hear what the representatives from Group Pavilions say:



Lead Generation and Business Alliance Platform

Worldwide & Regional Product Launches Platform

- R.K. Govindan, Vice Chairman & Managing Director, Microtex Energy P Limited

- June Kim, Marketing Manager APAC (PR & Media), Irdeto

- Lyndon Bye, Marketing Manager, Squire Technologies, UK

- John Warehand, PR Manager, Inmarsat

Squire Technologies set out very clear goals prior to exhibiting at CommunicAsia this year and backed up by targeted marketing campaigns

leading up to and throughout the show our objectives were swiftly realised.…… CommunicAsia2009 provided the perfect platform to showcase

our innovative products and SS7 expertise within Asia.

CommunicAsia has always been one of our most important events in Asia and this year has been no different. We chose the show for

a global launch of our new mobile broadband services, because CommunicAsia attracts the world’s attention for the latest development inthe field.

Business alliances were also established. A new industry-led organisation, The

Mobile Alliance which is a platform to support the growth of the Mobile VAS

industry, was announced in CommunicAsia2009. MOUs were signed with the

Swedish Mobile Association, Games Exchange Alliance and Mobile Entertainment

Forum. In the NAVTEQ Global LBS Challenge for Asia-Pacific, Japan-based

Navitime took the grand prize for its application.

Exhibiting companies use CommunicAsia as the event to network, generate

sales leads, and seal business deals. From the survey in 2009, almost

80% of the exhibitors rate the enquiries received at the show as Good.

Over 200 worldwide product / service launches were made by exhibitors in 2009. More than 120

companies chose CommunicAsia as the Asian launch pad for their products and services.

Allow CommunicAsia2010 to be part of your marketing strategy! Plan YOUR product launches at CommunicAsia tocreate a lasting impact and maximum coverage! Have your product demonstration here and attract the attention of

buyers that matter to you.

Hear what the Exhibitors say:



Enhance Customer Relations with our VIP Programme

Samsung and ZTE leverage on CommunicAsia as a platform to reinforce their brand by launching their latest mobile devices which attracted crowds to their booth

CommunicAsia2009 was attended by over 400 journalists from print, broadcast and online media worldwide

generating over 800 articles. Make the most of this gathering of local and international media to attain coverage

on your corporate announcements and product launches. Press Rooms are also available for rental to make your

announcements. We work with media partners to create awareness through press releases to trade and general media,

embassies and government agencies. Coverage of exhibitors through editorials and show previews are featured on major

trade publications and key regional general media.

Nominate your important customers using our Special VIP

programme to invite VIP Buyers for networking and relationship building.

VIPs enjoy benefits from invitations to closed door events, Opening Ceremony,

social events with peers & associates, and even media opportunities including

interviews on Show Dailies which are distributed at the event. Make use of

the VIP lounges to have short discussions with your VIP Buyers. Othersupport services include priority registration and badge collection at our

exclusive VIP Registration Area. Invitations to closed door events

Online marketing in the form of e-newsletter, online

calendar listings, advertisements on trade portals will

be executed intensively. The frequently visited

CommunicAsia / EnterpriseIT websites will feature

latest news and highlights.

Exhibitors also leverage on CommunicAsia’s / EnterpriseIT’s

advertisements in over 120 trade publications and

portals, key general dailies / newspapers in Asia to

enhance publicity.

Personal visits will be made to relevant trade associations

& key companies to promote the event. Press conferences

were held in 8 countries to announce CommunicAsia2009.

Over 250,000 Direct Mailers and Show Previews

will be sent to qualified buyers in Asia Pacific and

beyond.

Show Dailies - Highlights what’s happening at the show floor and was distributed to

visitors. Electronic copy was sent too

Show Preview – Sent before the event to promote exhibitors presence

LG Press Conference



Congregation of Global Market Leaders

The imbX Ministerial Forum on ICT

taking place alongside CommunicAsia &

EnterpriseIT, brings together government and market

leaders around the world. In 2009, 15 Heads of

Delegation, discussed on the theme “ICT -Transforming Governments, Businesses & Societies’.

Countries represented at the 5th imbX Ministerial

Forum included Bahrain, Bhutan, Brunei, Cambodia,

Indonesia, Laos, Malaysia, Myanmar, Oman,

Philippines, Thailand, Vietnam and Singapore. The

European Commission and ITU were also present.

CommunicAsia2009 Summit covered topics on Next Generation Broadband, Network Enablers & Architectures, Mobile

Services & Business Models, Green Telecoms, Mobile Marketing & Advertising, Mobile TV & Entertainment, and IPTV.

It created an excellent platform to network, conduct business deals, exchange information with peers and experts, and

even to evaluate competitors.

For 2010, the Summit will continue its aim to identify the most pertinent issues and real-time challenges faced by the

industry, even as OTT players, as well as broadcast and media players, compete in the same space as operators. With

over 120 international speakers expected, the CommunicAsia2010 Summit will address the concerns of incumbent

players, present possible businesses and collaborations, as well as provide strategic insights into the future direction

of the ICT industry.

Call For Papers for CommunicAsia2010 Summit will open in November 2009.

Over 800 attendees from 47 countries participated in CommunicAsia2009 Summit. Approximately 32% of the attendees

were at least Director level , right up to CEOs, Presidents and Managing Directors. These top-level executives came

from various industry sectors, as shown in the pie chart.

imbX Ministerial Forum

Government Agency7%

Telcos / Carriers & Mobile Operators24%

Technology / Service Providers17%

Satellite4%Regulators

9%Consultants

7%

Broadcast6%

Others10%

Enterprises / Investors16%

Delegates listening intently at the Summit

Summit Delegates Breakdown by Industry

Panel of speakers at CEO Perspectives



MEETING ROOMS AND HOSPITALITY SUITES

ADVERTISING & SPONSORSHIP

Organise your seminar workshop in our conducive hospitality suites

Arrange your private meetings with your clients

Meeting rooms @ CommunicAsia

Do you want to stand out

among the exhibitors?

Do you want to hold exclusivefunctions or meetings with

industry professionals and

associates?

Do you want to increase

mindshare among your target

audience?

Do you want to build adatabase of sales leads?

Then, leverage on the facilities & exposure at

CommunicAsia! Book our hospitality suites

to host new product launches, arrange private

meetings, invite your clients for a cocktail or

reception session, product demonstrations

to VIPs or organise a seminar / workshop!

These suites are fully furnished and

can be customised to suit your requirements

for the event!

Be the exclusive sponsor for the carrier bags that are distributed to trade visitors

CommunicAsia2010 offers you a multitude of ways to heighten your

company’s presence at this premier event. Choose from our broad range

of advertising and sponsorship opportunities ranging from online, print,

outdoors advertising, onsite advertising and conference sponsorshipthat will elevate your company’s profile and branding to your target

audience.

Create maximum exposure for your company through outdoor advertising

Advertise at the cyber kiosks that are prominently located in between the halls

Be the centre of attraction by displaying your banners at the Atrium



Asia’s leading events showcasing complete Digital Multimedia and Entertainment Technologies. It encompasses TV /

Radio Broadcasting, Film / Motion Picture, Production / Post-production and Multi-Platform Streaming. World-renowned

solutions providers will demonstrate applications for broadcasters, production / post-production companies, film / motion picture producers, computer graphic / animation studios, mobile entertainment providers and more.

Visit us at www.Broadcast-Asia.com & www.interactiveDME.com.

If you have news on the latest industry trends, message on future business

strategies & developments on cutting-edge innovations, we want to hear

from you.

To keep up with the transformation of a new media landscape, the industry has

to be updated regularly. In June 2010, key industry professionals will gatherat the BroadcastAsia International Conference to share:

– New broadcasting business challenges, competitive pressures and opportunities

– Justify how the various multi-media delivery platforms & content will bring

in new profits

– Update on latest developments that will impact the industry structure, its

players and its future

BroadcastAsia2010 International Conference Addressing the Needs of the

Broadcasting & Media Landscape Today

Trade Visitors at BroadcastAsia2009

Stretch your Investment! Over 90% of past visitors who used this

value-added programme found it useful.CommunicAsia / EnterpriseIT2010 allows you to be connected to buyers 365 days,

24/7 . The Online BMP where exhibitors can submit up to five products/services highlight

will go live three months before the event and will be hosted for the next one year.

Buyers will be channelled to the website via the event’s extensive marketing campaign

and OBMP’s targetted matching letters. Maximise your presence at the event by

actively updating this portal meant for you!

*A token of SGD380 will be charged to all exhibitors for the OBMP programme.

Held in conjunction with:

CommunicAsia/EnterpriseIT is proud to have the support of the following organisations:



Where The Business of TechnologyComes to LIFE

Venue InformationSingapore Expo

1 Expo Drive Singapore 486150

About the Organiser

Set up in 1976, Singapore Exhibition Services (SES) has established itself as one of

the most innovative and respected exhibition and conference organisers in Asia. A pioneer

in the Singapore exhibition industry, SES events have served as important platforms for

companies aiming to forge new business contacts in Asia. With a portfolio of international

tradeshows already serving the Communications, Engineering, Machinery and Lifestyle

industries, SES continues to develop new events to meet market needs. SES events

consistently attract a high level of overseas participation with foreign exhibitors accounting

for almost 80% of the show floor. SES is a member of Allworld Exhibitions Alliance, a

global network with over 50 offices worldwide.

For more information, please visit www.sesallworld.com.

CommunicAsia2009 is held at Singapore Expo, the largest purpose built

exhibition and convention centre in Southeast Asia. It provides over 100,000square metres of exhibition space, 19 conference halls and meeting rooms,

with state-of-the-art IT infrastructure, AV and presentation facilities.

A Part of: Hosted by: Endorsed by: Held in: Official Airline:

CMMA Exhibitor Promotion Brochure

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