CME13 Online Storytelling Paulus Veltman
-
Upload
head-office-nl -
Category
Documents
-
view
248 -
download
3
description
Transcript of CME13 Online Storytelling Paulus Veltman
![Page 1: CME13 Online Storytelling Paulus Veltman](https://reader033.fdocuments.net/reader033/viewer/2022061214/547e98f45806b5b85e8b4692/html5/thumbnails/1.jpg)
Online StorytellingPaulus Veltman
Content Marketing Event17 oktober 2013
![Page 2: CME13 Online Storytelling Paulus Veltman](https://reader033.fdocuments.net/reader033/viewer/2022061214/547e98f45806b5b85e8b4692/html5/thumbnails/2.jpg)
![Page 3: CME13 Online Storytelling Paulus Veltman](https://reader033.fdocuments.net/reader033/viewer/2022061214/547e98f45806b5b85e8b4692/html5/thumbnails/3.jpg)
Online Storytelling
• Waarom verhalen?• Hoe pak je Online Storytelling aan?• Hoe maak je een viral video?• Brand storytelling
![Page 4: CME13 Online Storytelling Paulus Veltman](https://reader033.fdocuments.net/reader033/viewer/2022061214/547e98f45806b5b85e8b4692/html5/thumbnails/4.jpg)
Waarom verhalen?
![Page 5: CME13 Online Storytelling Paulus Veltman](https://reader033.fdocuments.net/reader033/viewer/2022061214/547e98f45806b5b85e8b4692/html5/thumbnails/5.jpg)
eekhoornkrokodil
![Page 6: CME13 Online Storytelling Paulus Veltman](https://reader033.fdocuments.net/reader033/viewer/2022061214/547e98f45806b5b85e8b4692/html5/thumbnails/6.jpg)
Verhalen geven zin aan je leven
![Page 7: CME13 Online Storytelling Paulus Veltman](https://reader033.fdocuments.net/reader033/viewer/2022061214/547e98f45806b5b85e8b4692/html5/thumbnails/7.jpg)
Verhalen dragen emoties over
![Page 8: CME13 Online Storytelling Paulus Veltman](https://reader033.fdocuments.net/reader033/viewer/2022061214/547e98f45806b5b85e8b4692/html5/thumbnails/8.jpg)
Basiselementen
Bron: Ed Schipul – Storytelling through Social Media
![Page 9: CME13 Online Storytelling Paulus Veltman](https://reader033.fdocuments.net/reader033/viewer/2022061214/547e98f45806b5b85e8b4692/html5/thumbnails/9.jpg)
![Page 10: CME13 Online Storytelling Paulus Veltman](https://reader033.fdocuments.net/reader033/viewer/2022061214/547e98f45806b5b85e8b4692/html5/thumbnails/10.jpg)
Passieve consumenten
![Page 11: CME13 Online Storytelling Paulus Veltman](https://reader033.fdocuments.net/reader033/viewer/2022061214/547e98f45806b5b85e8b4692/html5/thumbnails/11.jpg)
Back to the Future
![Page 13: CME13 Online Storytelling Paulus Veltman](https://reader033.fdocuments.net/reader033/viewer/2022061214/547e98f45806b5b85e8b4692/html5/thumbnails/13.jpg)
Hoe pak jeOnline Storytelling aan?
![Page 14: CME13 Online Storytelling Paulus Veltman](https://reader033.fdocuments.net/reader033/viewer/2022061214/547e98f45806b5b85e8b4692/html5/thumbnails/14.jpg)
Begin met een goed verhaal
![Page 15: CME13 Online Storytelling Paulus Veltman](https://reader033.fdocuments.net/reader033/viewer/2022061214/547e98f45806b5b85e8b4692/html5/thumbnails/15.jpg)
Kies doelgroep en platform
![Page 16: CME13 Online Storytelling Paulus Veltman](https://reader033.fdocuments.net/reader033/viewer/2022061214/547e98f45806b5b85e8b4692/html5/thumbnails/16.jpg)
![Page 17: CME13 Online Storytelling Paulus Veltman](https://reader033.fdocuments.net/reader033/viewer/2022061214/547e98f45806b5b85e8b4692/html5/thumbnails/17.jpg)
Zorg voor deelbare content
![Page 18: CME13 Online Storytelling Paulus Veltman](https://reader033.fdocuments.net/reader033/viewer/2022061214/547e98f45806b5b85e8b4692/html5/thumbnails/18.jpg)
![Page 19: CME13 Online Storytelling Paulus Veltman](https://reader033.fdocuments.net/reader033/viewer/2022061214/547e98f45806b5b85e8b4692/html5/thumbnails/19.jpg)
Bron: Bart Meerdink – http://www.marketingfacts.nl/berichten/actievoeren-via-facebook-wakker-dier-vs.-mcdonalds
![Page 20: CME13 Online Storytelling Paulus Veltman](https://reader033.fdocuments.net/reader033/viewer/2022061214/547e98f45806b5b85e8b4692/html5/thumbnails/20.jpg)
Zorg voor een centraal punt
![Page 21: CME13 Online Storytelling Paulus Veltman](https://reader033.fdocuments.net/reader033/viewer/2022061214/547e98f45806b5b85e8b4692/html5/thumbnails/21.jpg)
Laat anderen je verhaal delen...
![Page 22: CME13 Online Storytelling Paulus Veltman](https://reader033.fdocuments.net/reader033/viewer/2022061214/547e98f45806b5b85e8b4692/html5/thumbnails/22.jpg)
...en uitbreiden
![Page 23: CME13 Online Storytelling Paulus Veltman](https://reader033.fdocuments.net/reader033/viewer/2022061214/547e98f45806b5b85e8b4692/html5/thumbnails/23.jpg)
![Page 24: CME13 Online Storytelling Paulus Veltman](https://reader033.fdocuments.net/reader033/viewer/2022061214/547e98f45806b5b85e8b4692/html5/thumbnails/24.jpg)
Basisaanpak online storytelling
1. Begin met een goed verhaal2. Kies doelgroep en platform3. Maak deelbare content4. Zorg voor een centraal punt5. Laat anderen je verhaal delen en uitbreiden
![Page 25: CME13 Online Storytelling Paulus Veltman](https://reader033.fdocuments.net/reader033/viewer/2022061214/547e98f45806b5b85e8b4692/html5/thumbnails/25.jpg)
Hoe maak jeeen viral video?
![Page 26: CME13 Online Storytelling Paulus Veltman](https://reader033.fdocuments.net/reader033/viewer/2022061214/547e98f45806b5b85e8b4692/html5/thumbnails/26.jpg)
Wat is de meest bekeken video ooit?
![Page 28: CME13 Online Storytelling Paulus Veltman](https://reader033.fdocuments.net/reader033/viewer/2022061214/547e98f45806b5b85e8b4692/html5/thumbnails/28.jpg)
Als er een schaap over de dam is...
![Page 29: CME13 Online Storytelling Paulus Veltman](https://reader033.fdocuments.net/reader033/viewer/2022061214/547e98f45806b5b85e8b4692/html5/thumbnails/29.jpg)
![Page 30: CME13 Online Storytelling Paulus Veltman](https://reader033.fdocuments.net/reader033/viewer/2022061214/547e98f45806b5b85e8b4692/html5/thumbnails/30.jpg)
![Page 32: CME13 Online Storytelling Paulus Veltman](https://reader033.fdocuments.net/reader033/viewer/2022061214/547e98f45806b5b85e8b4692/html5/thumbnails/32.jpg)
Hoe maak je een viral video?
1. Het gaat om het verhaal, niet om het product2. Show, don’t tell3. Reclamekwaliteit is niet nodig4. Help je video over het dode punt5. Kies het juiste tijdstip
High five to Remco Janssen and Jeroen Gunter
![Page 34: CME13 Online Storytelling Paulus Veltman](https://reader033.fdocuments.net/reader033/viewer/2022061214/547e98f45806b5b85e8b4692/html5/thumbnails/34.jpg)
![Page 35: CME13 Online Storytelling Paulus Veltman](https://reader033.fdocuments.net/reader033/viewer/2022061214/547e98f45806b5b85e8b4692/html5/thumbnails/35.jpg)
![Page 36: CME13 Online Storytelling Paulus Veltman](https://reader033.fdocuments.net/reader033/viewer/2022061214/547e98f45806b5b85e8b4692/html5/thumbnails/36.jpg)
![Page 37: CME13 Online Storytelling Paulus Veltman](https://reader033.fdocuments.net/reader033/viewer/2022061214/547e98f45806b5b85e8b4692/html5/thumbnails/37.jpg)
![Page 38: CME13 Online Storytelling Paulus Veltman](https://reader033.fdocuments.net/reader033/viewer/2022061214/547e98f45806b5b85e8b4692/html5/thumbnails/38.jpg)
![Page 39: CME13 Online Storytelling Paulus Veltman](https://reader033.fdocuments.net/reader033/viewer/2022061214/547e98f45806b5b85e8b4692/html5/thumbnails/39.jpg)