CMB 544 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY€¦ · defend their research during an oral...
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CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 1
CMB 544
CAPSTONE: GLOBAL
BUSINESS POLICY
AND STRATEGY
COURSE DESCRIPTION
This course illustrates the development, implementation, and reformulation of global
business strategy. It stresses the need for, awareness of, and accommodation to changes
in a company’s internal and external environments and covers generic types of business
strategies and techniques for analyzing global initiatives and operations. Students
complete a Capstone Paper that incorporates concepts from this course and previous
courses and analyzes a problem or opportunity found in the workplace. Students
defend their research during an oral presentation that also provides an overview of the
Capstone Paper.
TOPICS
Topics to be covered in this course:
Mission Statements
Globalization
External Environment: Remote, Industry, and Operating (Global and Domestic)
Global Environmental Forecasting
Strengths, Weaknesses, Opportunities, Threats (SWOT) Analysis
Long-Term Objectives and Annual Objectives
Grand Strategies and Functional Strategies
Global Strategic Analysis and Choice
Organizational Culture and Leadership
Global Strategic Control and Evaluation
Ethical Issues in International Business
Analysis of Risks and Opportunities in Global Business
STUDENT — 2 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
This syllabus has been developed by the faculty
of the College of Business and Management
at Cardinal Stritch University.
© WP Revised March 2011
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 3
SYLLABUS FOR ONGROUND DELIVERY
STUDENT — 4 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 5
INTRODUCTION
OVERALL COURSE OBJECTIVES
Upon successful completion of this course, each student should be able to:
Develop organizational mission statements.
Define and analyze the internal strengths and weaknesses of an organization.
Conduct a global business environmental analysis.
Compare and contrast business-unit and corporate strategic plans.
Formulate business-unit and corporate strategic plans and create methods of
implementation.
Define and analyze global risks and opportunities.
STUDENT — 6 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
INTRODUCTION
OVERALL LEARNING OUTCOMES
Each student in this course is expected to:
Through completing homework assignments, examine and discuss global strategic
management issues and concepts.
Through completing papers and oral presentations with a project team, critically
analyze cases.
Through completing an oral presentation, identify and analyze cultural and ethical
issues and opportunities arising from global business development in a selected
region of the world.
Through completing a Capstone Research Product, identify information required for
an organization’s successful strategic plan, analyze the data, and make
recommendations for improvement.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 7
INTRODUCTION
FRANCISCAN VALUES
Inspired by the 13th-century religious leader St. Francis of Assisi, the Sisters of St.
Francis of Assisi founded and continue to sponsor Cardinal Stritch University. They
have articulated a set of values to foster a learning community with a spirit of service
and a renewal of ideals reflective of their Franciscan heritage. This heritage finds
expression in the University’s mission ―to transform lives through value-centered
education‖ and in the following Franciscan values:
Creating a Caring Community
Respecting each person’s dignity
Offering hospitality, courtesy, kindness, and friendship
Fostering loving relationships
Showing Compassion
Serving and caring for the poor and oppressed
Working for justice
Taking responsible social action
Offering unselfish service
Reverencing All of Creation
Fostering a simple lifestyle and responsible stewardship
Preserving the environment
Respecting all creatures
Making Peace
Forgiving others
Healing and reconciling
Resolving conflicts
Promoting non-violence
STUDENT — 8 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
INTRODUCTION
INTRODUCTORY NOTES TO STUDENTS
Introduction
This course has been developed with a heavy emphasis on case analysis. Case analyses
are included in many of the learning sessions. This emphasis will allow you to gain
experience with the concepts of global strategic management using a variety of real-
world situations.
The following icon is used in this syllabus:
Onground: Assignments and activities are designed for onground
instruction. Assignments are to be completed prior to the learning
session meeting in which they appear.
My Stritch
My Stritch (http://my.stritch.edu) is a personalized, customizable information source
providing online grades, financial aid resources, and other campus resources to the
Cardinal Stritch University community. My Stritch contains access instructions to
tutorials and other online resources. My Stritch may be accessed by following the
instructions in the Materials Inventory section of this syllabus.
Myitlab
Myitlab is an online resource provided to students with their orientation materials.
Students should work through the Word, PowerPoint, and Excel portions of the tutorial
to help them learn the skills necessary to word process the papers, develop the
presentations, and complete the problems required for this course, as well as other
courses throughout the degree program.
Specific student access instructions for this tutorial and other online resources are only
available on the My Stritch—CBM Student Academic Materials group site. To access
My Stritch, follow the instructions in the Materials Inventory section of this syllabus.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 9
INTRODUCTION
INTRODUCTORY NOTES TO STUDENTS continued
Smarthinking
Smarthinking is an online tutorial service that allows students to meet online with
and/or get feedback from seasoned teaching professionals, almost all of whom have
advanced degrees in their fields. Through Smarthinking, students can do the following:
Meet with an e-structor for a private session
Schedule a live session with an e-structor of the student’s choice
Submit writing and receive the tutor’s comments in the student’s inbox, usually
within 24 hours
Submit a question and get the e-structor’s response via e-mail, usually within 24
hours
Check out study guides, study skills manuals, test preparation tools, and self-
assessment tools that help students study smarter
Subject matters include writing, basic math skills, math en español, algebra, geometry
and trigonometry, calculus, statistics, introductory accounting, introductory finance,
micro- and macroeconomics principles, general chemistry, physics, biology,
introductory human anatomy and physiology, organic chemistry, and Spanish.
Specific student access instructions for this tutorial and other online resources are only
available on the My Stritch—CBM Student Academic Materials group site. To access
My Stritch, follow the instructions in the Materials Inventory section of this syllabus.
Online Learning Centers
McGraw-Hill provides online resources for both course textbooks. Access the Strategic
Management site by going to http://www.mhhe.com/pearce12e. For the Business
Research Methods site, go to http://www.mhhe.com/cooper10e. The learning centers
include Excel templates, self-test questions and answers, reviews of key terms, quizzes,
and other resources
STUDENT — 10 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
INTRODUCTION
INTRODUCTORY NOTES TO STUDENTS continued
MyCompLab and The Longman Handbook
MyCompLab is an online resource that accompanies The Longman Handbook for Writers
and Readers, a text that students received with their orientation materials. The
MyCompLab Web site includes grammar exercises, model writing samples, writing
activities, research assistance, and help in avoiding plagiarism.
Specific access instructions to this tutorial and other online resources are only available
on My Stritch. To access My Stritch, follow the instructions in the Materials Inventory
section of this syllabus.
Library Web Site
Students may access the Cardinal Stritch Library Web site at http://library.stritch.edu
to locate a variety of sources of information. The site includes the resources ―Live chat
with a librarian‖ and ―Ask a librarian,‖ which can provide assistance in navigating the
site and conducting research.
The Web site also hosts a number of resources devoted to the fundamentals of APA
style. From the home page, users can select ―Research guides/Citation guides‖ and
then select ―APA Style Guide.‖
Sister JoAnne Marie Kliebhan Award
Students and faculty are encouraged to nominate graduating students for the Sister
JoAnne Marie Kliebhan Award. Selection criteria for this award include graduate
students who will have completed at least 30 credits by May of the award year.
Recipients demonstrate a history of exceptional service at Stritch and/or in the
community or in a profession that reflects Franciscan values, have a solid record of
academic achievement and/or contributions and have a record of outstanding
leadership either at the University, in the community, or in the professional field while
enrolled at Stritch.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 11
INTRODUCTION
INTRODUCTORY NOTES TO STUDENTS continued
Computer Use
Searching the Internet can be helpful in securing background information on cases and
organizations assigned for class discussion. While you are expected to use your
computer in most activities, make sure to demonstrate a sound balance between online
and offline research efforts. Papers must be word processed, and presentations must be
prepared in PowerPoint. For case analysis, your project team should develop mini-
spreadsheets as part of your presentations.
Use of the Internet
The Internet can be a valuable source of information. However, it is important to
understand that good Internet research is not simple. In fact, it requires an
understanding of search engines and a strong ability to evaluate sources. Because it is
often difficult to find out who posted information, time should be taken to determine a
site’s sponsors, their stake in the views presented, and the degree to which the
information is objective. Sites, addresses, and content may change without warning,
making yesterday’s great source today’s ―Not Found‖ message. The Longman Handbook
contains a chapter about Internet resources for more information on doing research on
the World Wide Web, as well as on how to document and cite such sources
appropriately.
Rehabilitation Act Policy Statement
It shall be the policy of Cardinal Stritch University to comply with the Rehabilitation
Act and Americans with Disabilities Act and regulations tested thereunder to the extent
applicable to Cardinal Stritch University. Refer to the Services for Students with
Disabilities section in the Student Handbook for further details.
STUDENT — 12 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
INTRODUCTION
INTRODUCTORY NOTES TO STUDENTS continued
Curriculum Feedback Form
The final page of this syllabus is a curriculum feedback form. Use it to note any
typographical errors, spelling mistakes, grammatical problems, or omissions found in
this document or in the texts. Point out sections that are unclear or confusing, as well as
activities, assignments, or teaching methods that are especially helpful. Please review
the form, and then jot down any comments as the course progresses. Submit the form
with the End-of-Course Survey, or mail it to the address listed on the back of the form.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 13
INTRODUCTION
ASSIGNMENT OVERVIEW
INDIVIDUAL
Participation
The success of this course is dependent on comprehensive discussion of the assigned
case analyses and readings. You are expected to thoroughly prepare each case analysis,
read the required material, and actively participate in class discussions. You should also
add your personal experiences and synthesis of prior learning to the discussions of case
analyses and readings. Evaluation of class participation includes quality, not necessarily
quantity, of contributions to class discussions; sharp insight into course concepts; and
participation in learning sessions. Likewise, you should be prepared for each project
team meeting. Part of the class participation grade will be devoted to project team peer
evaluation. See the Evaluation Criteria for Class Participation and the Evaluation Form
for Project Team Members, located in Appendix C of this syllabus, for additional
grading criteria.
Assessment Test by Peregrine
Prior to Learning Session Seven, students should log on to http://www.PeregrineAcademics.com/stritch, register, and take an assessment test. Registration and access instructions are located in Learning Session Seven Assignment section. Students may take this assessment test at any time prior to Learning Session Seven. The 120 multiple-choice question online test, administered by Peregrine Academic Services, takes about 1½ to 2 hours to complete. The University pays the fee for the exam. Each program in the College of Business and Management requires each student to take an assessment test at the beginning of the program and one at the end of the program. The purpose of this test is to allow the College of Business and Management to assess the quality of its academic programs, so that the College can improve its programs and provide the best possible educational experience for its students. The test results are used by the College and are aligned to the accreditation requirements of the Accreditation Council of Business Schools and Programs (ACBSP). Students are required to complete the exam and asked to do their best in order for the College to have the best possible data for the continuous improvement process.
STUDENT — 14 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
INTRODUCTION
ASSIGNMENT OVERVIEW continued
INDIVIDUAL continued
Beginning of Program Assessment
Early in this program, students will take an assessment test that measures the students’
knowledge at the beginning of the program. It is expected that students will not know
the correct answer to many of the questions. Students, however, should try to answer
the questions to the best of their ability so that the College can accurately assess its
programs.
End of Program Assessment
Near the end of this program, students will take an assessment test that measures the
students have gained in the program. The assessment test at the end of the program
should contain questions in areas that are familiar to students, and students should
attempt to do their best to demonstrate current knowledge.
Assessment Grading Scale
Students will receive the full 5% toward the final grade by completing the assessment
test and submitting the completion certificate. Students will receive 0%, if they do not
complete the assessment test.
For further information on the assessment test by Peregrine, including frequently asked
questions, see the appendix of this syllabus.
Assessment Test Score Assignment Grade
Any score 5%
Test not taken 0%
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 15
INTRODUCTION
ASSIGNMENT OVERVIEW continued
INDIVIDUAL continued
Capstone Research Product Outline
A two-page, word-processed outline of the proposed Capstone Research Product is due
in Learning session One. Students should review the Capstone Research Product
assignment overview which follows, to gain insight as to how the topic should be
selected and the outline developed. The instructor will review your outline, write
comments on it, and return it in Learning session Two. If you have difficulty focusing
on one topic prior to Learning Session One, you may submit more than one outline. You
may consult with the instructor during Learning Session One to determine which
avenue is the best to pursue.
The outline is significant for three reasons:
It prompts you to select a topic for research prior to starting the course, thereby
ensuring proper use of class time. When a student enters the course without a
topic in mind, the student often has difficulty keeping up in the course.
It requires you to apply principles of strategic management discussed in the
readings for Learning Session One.
It allows the instructor to provide you with graded feedback early in the course.
During Learning Session One, you are to give a 3- to 5-minute informal oral
presentation based on your outline. The purpose of the presentation is to help you
finalize the direction for the Capstone Research Product. The oral presentation will also
help you further develop communication skills and reinforce the learning of strategic
principles.
Evaluation of the outline will be based on how well the steps of the outline follow a
logical progression of ideas and how well it identifies main and subordinate ideas.
STUDENT — 16 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
INTRODUCTION
ASSIGNMENT OVERVIEW continued
INDIVIDUAL continued
Capstone Research Product
Strategic planning is very challenging. Often the challenge can be attributed to the
requirement that a manager uses knowledge outside his or her area of expertise. Both
research and analysis must be performed if successful strategic planning is to be
accomplished. Research is a systematic process of investigation and inquiry aimed at
discovering and interpreting facts, assumptions, and information to support and to
validate business decision making. Analysis is the process of converting primary and
secondary data into useful information that supports the decision making. Global
strategic planning is one type of decision making that managers must undertake.
You are to select an organization, privately held or publicly traded, in which you have a
special interest. The organization will be the basis of the Capstone Research Product, a
paper intended to integrate the research project with what you have learned in prior
courses and from your employment experience. Two helpful resources for this project,
The Guide to the Capstone Research Product and a sample paper, are located on the College
of Business and Management’s My Stritch CBM Student Academic Materials group
page site.
The selected organization may be, but does not have to be, your current employer. You
are to select an issue or opportunity (preferably with a global focus) pertaining to
strategic planning, strategic management, or business policy in the organization. The
Capstone Research Product should be a minimum of 50 pages and follow APA format
and the guidelines located in Appendix D of the syllabus.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 17
INTRODUCTION
ASSIGNMENT OVERVIEW continued
INDIVIDUAL continued Capstone Research Product continued
The Capstone Research Product should contain a minimum of 20 scholarly references;
all factual statements must be cited. See The Longman Handbook for Writers and Readers
(provided with orientation materials), The Guide to the Capstone Research Product, or the
Cardinal Stritch University library Web site (http://www.stritch.edu) for examples of
scholarly references. Due to the rapidly changing environment in the business world,
resources should not be older than 5 years.
The complete Capstone Research Product is due in Learning Session Ten, which
provides you with sufficient time to complete the Capstone Research Product and
develop the oral defense of the research. Oral defenses are scheduled for Learning
Sessions Eleven and Twelve. Late submission of your Capstone Research Product will
have a negative impact on your course grade.
The Capstone Research Product should incorporate one of the following research
processes: inductive research, deductive research, an applied decision report (which
may include a case analysis), or model building. All four require theoretical content and
have elements in common. In Learning session One, the instructor will lead a class
discussion comparing and contrasting the research formats.
You are to plan and conduct research, report the findings, and develop conclusions and
recommendations (which may include implementation proposals). These steps are
distinct but interrelated activities.
STUDENT — 18 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
INTRODUCTION
ASSIGNMENT OVERVIEW continued
INDIVIDUAL continued
Capstone Research Product continued
The Capstone Research Product is to have five chapters. Generally, Chapter 1
introduces the challenge or opportunity and background information on the
organization. The background may include the following:
The driving forces of globalization affecting the organization
The particular industry
The competition
The organizational SWOT
The functional areas of global business (e.g., production, personnel, marketing,
and finance
The regulatory environment
The direction of society and technology impacting the organization
Chapter 2 provides a literature review (i.e., what experts say about the selected topic).
Chapter 3 describes the data collection plan, explaining the method for collecting,
processing, and assessing information. Chapter 4 describes findings, and Chapter 5
presents conclusions and recommendations.
Evaluation of the Capstone Research Product is based on adherence to the required
format, identification and analysis of the issues, well-developed statements with
supporting arguments, the overall quality of appearance and language, and use of APA
style. Appendix D of this syllabus contains criteria for the Capstone Research Product;
use the criteria as an aid in developing your paper.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 19
INTRODUCTION
ASSIGNMENT OVERVIEW continued
INDIVIDUAL continued
Capstone Research Product Oral Defense
In Learning Session Eleven or Twelve, you are to present an overview of your Capstone
Research Product and defend the research conducted. Your presentation should be
approximately 20 minutes, and an additional 10 minutes will be allotted for questions
from the instructor and the audience.
Evaluation of the presentation is based on the following:
The organization of the presentation
The breadth and depth of issues covered
Appropriate application of course concepts
Logical reasoning of analysis, conclusions, and recommendations
Use of audiovisual aids
See Appendix C of this syllabus for additional grading criteria.
STUDENT — 20 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
INTRODUCTION
ASSIGNMENT OVERVIEW continued
PROJECT TEAM
Case Analysis and Presentation
For Learning Sessions Three through Five and Eight, your project team is to analyze
and prepare to discuss the assigned cases. The instructor will assign your team to
present your analysis and facilitate class discussion of one of the cases. Refer to the
Guide to Strategic Management Case Analysis, pages 396-404 of the text, for
instructions on the format for case presentations.
In addition to the presentation, your team is to submit a three- to four-page case
analysis paper that includes a reference page and adheres to APA style.
Each case analysis should include the following:
Title/number of case
Corporate background information
Identification of key issues
Significance of key issues
Conclusions/recommendations
References
The case analysis is to be evaluated on the adherence to the required format,
identification of key issues, ideas, the breadth and depth of analysis, and the clarity and
substantiation of recommendations or conclusions. Additional grading criteria for the
paper and oral presentation are located in Appendix C of this syllabus.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 21
INTRODUCTION
ASSIGNMENT OVERVIEW continued
PROJECT TEAM continued
Country/Region Analysis Presentation
Sensitivity to culture, leadership, and ethics is indispensable in global management.
Your project team is to select one country or region of the world (Middle East, Northern
Europe, Southeast Asia, etc.) and research how the selected country or region conducts
business. Your team should consider the following critical factors of success:
Culture
Ethics
Protocol
Law
Regulations
Politics
Military
Finance
Economics
Technology
Prepare a 20- to 25-minute PowerPoint presentation and accompanying handouts in
which you identify and analyze the risks and opportunities for success in the selected
country or region. A question-and-answer period and class discussion will follow the
presentation. The presentation is due Learning Session Six or Seven as indicated by the
instructor. See Appendix C for additional grading criteria.
Peer Editing
You are encouraged to share your Capstone Research Product with project team
members for editing, proofreading, constructive criticism, and suggestions. If, for
reasons of confidentiality, you do not wish to share your Capstone Research Product,
you may meet individually with the instructor, a peer within the cohort, or a work
colleague.
STUDENT — 22 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
INTRODUCTION
ASSIGNMENT OVERVIEW continued
UNGRADED ACTIVITIES
This course includes many ungraded activities. For adult students in an accelerated
program, the classroom provides a laboratory in which to apply and refine learning
through a variety of exercises. When such activities are conscientiously completed, they
will enhance your understanding and improve the quality of your graded assignments.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 23
INTRODUCTION
ASSIGNMENT OVERVIEW continued
GRADING WEIGHTS
The instructor will assign a grade value to each of the course assignments. You may
insert the percentage of grade in the chart, as he or she indicates.
Assignment Percentage of
Grade
Due at
Learning Session(s)
Individual
Participation One through Twelve
Capstone Research Product Outline One
Assessment Test 5%* Seven
Capstone Research Product Ten
Capstone Research Product Oral Defense Eleven or Twelve
Project Team
Case Analysis and Presentation Three, Four, Five, or
Eight
Country/Region Analysis Presentation Six or Seven
Total 100%
* The required percentage weight for this assignment is set as a standard by the College of
Business and Management and may not be modified by the instructor.
STUDENT — 24 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 25
MATERIALS INVENTORY
COURSE MATERIALS
Materials to be used in this course:
TEXTBOOKS
Cooper, D. R., & Schindler, P. S. (2008). Business research methods (10th ed.). Burr
Ridge, IL: McGraw-Hill/Irwin. (This text was supplied in CMB 526 Statistical
Methods II.)
Pearce, J. A., II, & Robinson, R. B., Jr. (2011). Strategic management: Formulation,
implementation, and control (12th ed.). New York, NY: McGraw-Hill/Irwin.
APPENDIXES
Appendix A: Capstone Research Product: Steps for Protecting Human
Participants in Research
Appendix B: Research Proposal Form: Documentation of Protection of Human
Participants
Appendix C: Evaluation Criteria for Onground Participation
Evaluation Criteria for Online Participation
Evaluation Criteria for Written Assignments
Evaluation Criteria for Onground Presentations
Evaluation Form for Onground Presentations
Evaluation Criteria for Online Presentations
Evaluation Form for Project Team Members
Assessment Test by Peregrine - Frequently Asked Questions
Appendix D: Evaluation Criteria for Capstone Research Products
Evaluation Form for Capstone Research Products
STUDENT — 26 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
MATERIALS INVENTORY
COURSE MATERIALS continued
ONLINE RESOURCES
Assessment Test by Peregrine: http://www.PeregrineAcademics.com/stritch
Cardinal Stritch University Library: http://library.stritch.edu
MyCompLab and The Longman Handbook:
http://www.pearsoncustom.com/wi/cardinalstritch
Myitlab: http://www.pearsoncustom.com/wi/cardinalstritch
My Stritch: http://my.stritch.edu (Instructions are on the following pages.)
Online Learning Center for Business Research Methods
http://www.mhhe.com/cooper10e
Online Learning Center for Strategic Management: Formulation, Implementation, and
Control: http://www.mhhe.com/pearce12e
Smarthinking: http://www.smarthinking.com
Access instructions are on the following pages for sites requiring them.
MBA Capstone Sample and Guides
The Guide to Capstone Research Product and the Sample MBA Capstone
Product can be found on the My Stritch CBM Student Academic Materials group
page. Follow the My Stritch access instructions and select Course Materials on
the CBM Student Academic Materials group page.
The University Library's APA summary is the authoritative resource for all
writing style questions. Go to the following URL to access the Library Website
and download the current APA summary:
http://library.stritch.edu/research/researchGuides/APAStyleGuide.pdf
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 27
MATERIALS INVENTORY
COURSE MATERIALS continued
CBM Student Academic Materials Group Access Instructions
1. Go to http://my.stritch.edu.
2. Enter the following:
a. User Name: The first part of your Cardinal Stritch University
e-mail address
b. Password: Your Cardinal Stritch University e-mail password
Contact PC Help Desk at (414) 410-4600 for user name/password issues.
3. Select Login.
4. Select the Stritch Life tab.
5. Under Academic Programs, select CBM Student Academic Materials.
6. Access the registration and login instructions for the following online products:
a. Select Online Resources.
b. Select the desired online resource for access instructions.
7. Access course materials by selecting Course Materials.
STUDENT — 28 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 29
PROJECT TEAMS
Individual effort plays a large role in earning a college degree. Students take charge of
their own learning by seeking answers to their questions, identifying resources, and
developing solutions to their problems. The world outside school, however, requires
and rewards teamwork. From work projects to volunteer efforts, working
collaboratively is a requirement.
The College of Business and Management recognizes the importance of working in
teams. Therefore, the College has integrated project teams into its educational model.
The College has found that project teams:
Provide a source for mutual support.
Help students learn from the professional expertise of their peers.
Allow students to cover more content in a limited time.
Help individuals develop conflict resolution skills.
The College’s students are enthusiastic about using project teams as a tool. Surveys of
employers indicate that the team concept is important for helping employees achieve
goals, and that employees with strong teamwork skills are increasingly valued.
Project teams, composed of three to five students each, meet weekly for an average of
four hours outside of class (up to 48 hours total for a twelve-session course). During this
time, they discuss and prepare assignments and share learning resources. In addition,
each course generally requires a group project in the form of a written paper and a
presentation. In most cases, students will be asked to evaluate their performance and
that of other project team members. Instructors might choose to award grades based on
these evaluations.
STUDENT — 30 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 31
LEARNING SESSION ONE
OBJECTIVES
Upon completion of this learning session, each student should be able to:
1. Define the nine critical tasks of strategic management.
2. Identify the components of the strategic management model.
3. Identify who is responsible for establishing, communicating, and carrying out
the organization’s mission.
4. Create a mission statement.
5. Identify trends in mission statement components.
6. Identify the guidelines for a socially and ethically responsible global company.
7. Identify an organization’s mission and generic strategy.
8. Define research types.
STUDENT — 32 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
LEARNING SESSION ONE
ASSIGNMENTS
INDIVIDUAL ASSIGNMENTS
1. Read Chapters 1-3 in the Strategic Management text.
2. Read the Guide to Strategic Management Case Analysis, pages 396-404 in the
text.
3. Read and analyze Case 2 (pages 2-1 to 2-4 in Strategic Management). Use the
Guide to Strategic Management Case Analysis to structure your analysis and the
Suggestions for Effective Preparation, on page 397, to aid in your analysis.
4. Bring a copy of your organization’s mission statement to class.
5. Select the organization and the topic for your Capstone Research Product.
6. Submit a two-page, word processed outline of your Capstone Research Product.
Be prepared to discuss the outline in class.
7. Review and download the Guide to the Capstone Research Product and a sample
paper from the My Stritch CBM Student Academic Materials group page. Follow
the My Stritch CBM Student Academic Materials access instructions (in the Materials
Inventory section of this syllabus) and select Course Materials on the CBM Student
Academic Materials group page.
8. Read the research strategies segment of The Longman Handbook for Writers and
Readers to learn about research tactics.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 33
LEARNING SESSION TWO
OBJECTIVES
Upon completion of this learning session, each student should be able to:
1. Identify the factors in a company’s global environment, remote environment,
industry environment, and operating environment.
2. List the steps and key questions in competitive and organization analyses.
3. Explain the use and effectiveness of industry, country, and competitive analysis.
4. Design a plan for the literature review of the Capstone Research Product.
STUDENT — 34 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
LEARNING SESSION TWO
ASSIGNMENTS
The following assignments are due at the beginning of this learning session:
INDIVIDUAL ASSIGNMENTS
1. Read Chapter 4 in the Strategic Management text.
2. Submit Chapter 1 of the Capstone Research Product.
3. Bring to class and discuss an article involving strategic management. The article
may be from a scholarly periodical, The Wall Street Journal, Business Week, or the
Internet.
4. Develop a plan for the literature review of the Capstone Research Product.
5. Read and prepare to discuss Case 15 (pages 15-1 to 15-11) in Strategic
Management.
PROJECT TEAM ASSIGNMENTS
1. Select a country or region, to be approved by the instructor, to be the topic of a
presentation analyzing the risks and opportunities of doing business in that
country.
2. Prepare to discuss in class Case 15 (pages 15-1 to 15-11) in Strategic Management.
Use the Guide to Strategic Management Case Analysis (pages 396-404) to
structure your written analysis.
3. Proofread and critique Chapter 1 of team members’ Capstone Research Products.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 35
LEARNING SESSION THREE
OBJECTIVES
Upon completion of this learning session, each student should be able to:
1. Identify the driving forces behind globalization and globalization’s effect on
corporate strategy.
2. Define and discuss the risks and opportunities of globalization.
3. Define the steps and key questions required in regional or country analysis.
STUDENT — 36 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
LEARNING SESSION THREE
ASSIGNMENTS
The following assignments are due at the beginning of this learning session:
INDIVIDUAL ASSIGNMENTS
1. Read Chapter 5 in the Strategic Management text.
2. Begin to work on Chapter 2 of the Capstone Research Product.
PROJECT TEAM ASSIGNMENTS
1. Read and prepare to discuss Case 17 (pages 17-1 to 17-20) in Strategic
Management. If assigned by the instructor, prepare to facilitate the discussion and
submit a three- to four-page paper containing your analysis. Include references
to any Web sites you used to complete the analysis. Also, create handouts for the
entire class and PowerPoint slides to use in the discussion. Use the Guide to
Strategic Management Case Analysis to structure your written analysis.
2. Continue to work on your country/region analysis presentation.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 37
LEARNING SESSION FOUR
OBJECTIVES
Upon completion of this learning session, each student should be able to:
1. Identify the characteristics that make a resource valuable.
2. Identify and explain the steps used to conduct a value chain analysis.
3. Analyze the four perspectives of comparison in internal analysis.
4. Prepare a SWOT analysis.
STUDENT — 38 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
LEARNING SESSION FOUR
ASSIGNMENTS
The following assignments are due at the beginning of this learning session:
INDIVIDUAL ASSIGNMENTS
1. Read Chapter 6 in the Strategic Management text.
2. Submit Chapter 2 of your Capstone Research Product. Revise Chapter 1, as
necessary.
PROJECT TEAM ASSIGNMENTS
1. Read and prepare to discuss Case 4 (pages 4-1 to 4-5) in Strategic Management. If
assigned by the instructor, prepare to facilitate the discussion and submit a three-
to four-page paper containing your analysis. Include references to any Web sites
you used to complete the analysis. Also, create handouts for the entire class and
PowerPoint slides to use in the discussion. Use the Guide to Strategic
Management Case Analysis to structure your written analysis
2. Continue to work on your country/region analysis presentation.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 39
LEARNING SESSION FIVE
OBJECTIVES
Upon completion of this learning session, each student should be able to:
1. Identify and define long-term objectives.
2. Define and discuss generic strategies.
3. Explain and discuss various models of selecting grand strategies.
STUDENT — 40 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
LEARNING SESSION FIVE
ASSIGNMENTS
The following assignments are due at the beginning of this learning session:
INDIVIDUAL ASSIGNMENTS
1. Read Chapter 7 in the Strategic Management text.
2. If you are developing a survey instrument for the Capstone Research Product,
submit it this learning session.
3. Read Appendix A of the syllabus, to review the steps for protecting human
participants.
PROJECT TEAM ASSIGNMENTS
1. Read and prepare to discuss Case 10 (pages 10-1 to 10-17) in Strategic
Management. If assigned by the instructor, prepare to facilitate the discussion and
submit a three- to four-page paper containing your analysis. Include references
to any Web sites you used to complete the analysis. Also, create PowerPoint
slides to use in the discussion and handouts for the entire class. Use the Guide to
Strategic Management Case Analysis to structure your written analysis
2. Proofread and critique Chapters 1–3 of team members’ Capstone Research
Products.
3. Continue to work on your country/region analysis presentation.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 41
LEARNING SESSION SIX
OBJECTIVES
Upon completion of this learning session, each student should be able to:
1. Identify and explain techniques for analyzing diversified portfolios.
2. Apply the Boston Consulting Group (BCG) growth-share matrix to a global
strategy.
3. Identify and explain strategic fit opportunities for international business
STUDENT — 42 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
LEARNING SESSION SIX
ASSIGNMENTS
The following assignments are due at the beginning of this learning session:
INDIVIDUAL ASSIGNMENTS
1. Read Chapters 8 and 9 in the Strategic Management text.
2. Prepare to submit Chapters 1–3 of the Capstone Research Product. Include any
data collection instruments you have developed and your plan for protecting
human participants.
3. Select two or three articles focusing on diversified companies and their
respective strategies. Prepare to discuss the articles in class.
PROJECT TEAM ASSIGNMENTS
1. Deliver the country/region analysis, if your instructor has assigned it due this
session. If the analysis is due Learning Session Seven, continue to work on your
presentation
2. Proofread and critique Chapters 1–3 of team members’ Capstone Research
Products.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 43
LEARNING SESSION SEVEN
OBJECTIVES
Upon completion of this learning session, each student should be able to:
1. Evaluate the impact of international culture on global business.
2. Demonstrate the various protocols and the etiquette required to do business in
different regions of the world.
3. Explain existing and potential ethical issues facing global companies that interact
with various cultures.
4. Analyze critical success factors for businesses in different regions of the world.
5. Analyze existing corporate culture and links between strategy and international
culture.
STUDENT — 44 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
LEARNING SESSION SEVEN
ASSIGNMENTS
The following assignments are due at the beginning of this learning session:
INDIVIDUAL ASSIGNMENTS
1. Read Chapter 12 in the text.
2. Continue to work on Chapter 4 of the Capstone Research Product.
3. Register and complete the assessment test taken online outside of class. The test must be completed within 48 hours of starting the test. Allow approximately 1 ½ to 2 hours for completion of the test.
a. Select www.PeregrineAcademics.com/stritch b. Enter case-sensitive password STRITCH-1001 (on right side of screen under
Self-Registration for Passwords) c. Select View Registration. d. Select your designated course. e. Select Review Your Selection(s) and Proceed to Checkout. f. Select Proceed to Checkout. g. Enter Course Start Date, Cohort Number, Name, and Stritch E-mail
address. (Use your Stritch e-mail address. Do not use your personal or work e-mail address.)
h. Select Review Registration(s). i. Select Complete Order. j. To take exam right now:
i. Select the hyperlink under Course/Exam heading. ii. When finished, print completion certificate.
k. To take exam within 48 hours: i. When e-mail arrives, select exam link from the e-mail.
ii. Use supplied name and password from the e-mail. iii. When finished, print completion certificate.
Please take the time to read the frequently asked questions regarding the assessment test. See the appendix of this syllabus. It is suggested to keep a copy of the questions within reach while taking the test.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 45
LEARNING SESSION SEVEN
ASSIGNMENTS continued
INDIVIDUAL ASSIGNMENTS continued
4. Print and bring to class a copy of the assessment test completion certificate. You may want to keep a copy for your records.
PROJECT TEAM ASSIGNMENT
If your team did not present in Learning Session Six, present your country/region
analysis presentation.
STUDENT — 46 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 47
LEARNING SESSION EIGHT
OBJECTIVES
Upon completion of this learning session, each student should be able to:
1. Define and develop annual objectives.
2. Identify functional strategies for production/operations, marketing, finance and
accounting, research and development, and human resource management.
Discuss the effect of globalization on each function.
3. Evaluate global implementation of functional strategies.
STUDENT — 48 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
LEARNING SESSION EIGHT
ASSIGNMENTS
The following assignments are due at the beginning of this learning session:
INDIVIDUAL ASSIGNMENTS
1. Read Chapter 10 in the Strategic Management text.
2. Submit Chapter 4 of the Capstone Research Product.
3. Revise Chapters 1–3 of the Capstone Research Product, as needed.
PROJECT TEAM ASSIGNMENTS
Read and prepare to discuss Case 30 (pages 30-1 to 30-19) in Strategic Management. If
assigned by the instructor, prepare to facilitate the discussion and submit a three- to
four-page paper containing your analysis. Include references to any Web sites you
used to complete the analysis. Also, create handouts for the entire class and
PowerPoint slides to use in the discussion. Use the Guide to Strategic Management
Case Analysis to structure your written analysis.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 49
LEARNING SESSION NINE
OBJECTIVES
Upon completion of this learning session, each student should be able to:
1. Define the primary organizational structures and their global-strategy-related
pros and cons.
2. Explain operational control systems.
3. Create continuous improvement techniques to build customer value.
STUDENT — 50 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
LEARNING SESSION NINE
ASSIGNMENTS
The following assignments are due at the beginning of this learning session:
INDIVIDUAL ASSIGNMENTS
1. Read Chapters 11, 12, 13, and 14 in the text.
2. Develop a diagram (or obtain a diagram) of the general organizational structure
for your company. The diagram will be used for an in-class discussion.
3. Begin to work on Chapter 5 of the Capstone Research Product.
PROJECT TEAM ASSIGNMENTS
Proofread and critique Chapter 5 of team members’ Capstone Research Products.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 51
LEARNING SESSION TEN
OBJECTIVES
Upon completion of this learning session, each student should be able to:
Apply concepts of strategic management to the workplace.
STUDENT — 52 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
LEARNING SESSION TEN
ASSIGNMENTS
The following assignments are due at the beginning of this learning session:
INDIVIDUAL ASSIGNMENT
Submit the entire Capstone Research Product.
PROJECT TEAM ASSIGNMENTS
1. Read the following cases in Strategic Management, and prepare to discuss them in
class:
a. Case 1(pages 1-1 to 1-3)
b. Case 7 (pages 7-1 to 7-18)
c. Case 12 (pages 12-1 to 12-17)
2. Proofread and critique team members’ Capstone Research Products.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 53
LEARNING SESSION ELEVEN
OBJECTIVES
Upon completion of this learning session, each student should be able to:
Analyze issues relating to business policy and strategy.
STUDENT — 54 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
LEARNING SESSION ELEVEN
ASSIGNMENTS
The following assignments are due at the beginning of this learning session:
INDIVIDUAL ASSIGNMENT
Present the oral defense of your Capstone Research Product, if assigned to present
this learning session.
PROJECT TEAM ASSIGNMENT
Practice your oral defense before your project team members.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 55
LEARNING SESSION TWELVE
OBJECTIVES
Upon completion of this learning session, each student should be able to:
Analyze issues relating to global business policy and strategy.
STUDENT — 56 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
LEARNING SESSION TWELVE
ASSIGNMENTS
The following assignments are due at the beginning of this learning session:
INDIVIDUAL ASSIGNMENTS
1. Develop a list of three companies you admire and consider to be stellar places of
employment. Conduct research in order to provide the following information for
each company:
a. Mission b. Vision c. Values d. Location e. Corporate background f. Stakeholders g. Competitive posture h. SWOT analysis i. Employee-focused behaviors j. Three reasons the company would be an ideal place to work k. Recommendations for what to include in a step-by-step action plan for
someone interested in joining the corporate team
(The purpose of this activity is to prompt you to determine what might be valued about a company and to understand the nature of planning to enhance one’s professional posture.)
2. Develop a 1-year, 3-year, and 5-year professional plan. Include how you will use
knowledge accumulated throughout the Master of Business in Administration program to help you accomplish your goals.
3. If you did not conduct your oral defense in Learning Session Eleven, prepare to
conduct your oral defense in this learning session.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 57
LEARNING SESSION TWELVE
ASSIGNMENTS
PROJECT TEAM ASSIGNMENTS
1. If you did not conduct your oral defense in Learning Session Eleven, practice
your oral defense before your project team members.
2. Discuss the meaning of your learning experience in the Master of Business in
Administration program and how you intend to apply your experiences.
STUDENT — 58 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 59
SYLLABUS FOR ONLINE DELIVERY
STUDENT — 60 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 61
INTRODUCTION
OVERALL COURSE OBJECTIVES
Upon successful completion of this course, each student should be able to:
Develop organizational mission statements.
Define and analyze the internal strengths and weaknesses of an organization.
Conduct a global business environmental analysis.
Compare and contrast business-unit and corporate strategic plans.
Formulate business-unit and corporate strategic plans and create methods of
implementation.
Define and analyze global risks and opportunities.
STUDENT — 62 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
INTRODUCTION
OVERALL LEARNING OUTCOMES
Each student in this course is expected to:
Through completing homework assignments, examine and discuss global
strategic management issues and concepts.
Through completing papers and posting online presentations with a project
team, critically analyze cases.
Through posting an online presentation, identify and analyze cultural and ethical
issues and opportunities arising from global business development in a selected
region of the world.
Through completing a Capstone Research Product, identify information required
for an organization’s successful strategic plan, analyze the data, and make
recommendations for improvement.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 63
INTRODUCTION
FRANCISCAN VALUES
Inspired by the 13th-century religious leader St. Francis of Assisi, the Sisters of St.
Francis of Assisi founded and continue to sponsor Cardinal Stritch University. They
have articulated a set of values to foster a learning community with a spirit of service
and a renewal of ideals reflective of their Franciscan heritage. This heritage finds
expression in the University’s mission ―to transform lives through value-centered
education‖ and in the following Franciscan values:
Creating a Caring Community
Respecting each person’s dignity
Offering hospitality, courtesy, kindness, and friendship
Fostering loving relationships
Showing Compassion
Serving and caring for the poor and oppressed
Working for justice
Taking responsible social action
Offering unselfish service
Reverencing All of Creation
Fostering a simple lifestyle and responsible stewardship
Preserving the environment
Respecting all creatures
Making Peace
Forgiving others
Healing and reconciling
Resolving conflicts
Promoting non-violence
STUDENT — 64 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
INTRODUCTION
INTRODUCTORY NOTES TO STUDENTS
Overview
This course has been developed with a heavy emphasis on case analysis. Case analyses
are included in many of the learning sessions. This emphasis will allow you to gain
experience with the concepts of global strategic management using a variety of real-
world situations.
The following icon is used in this syllabus:
Online: Assignments and activities are designed for online instruction.
Assignments are to be completed before the end of the weekly
learning session.
My Stritch
My Stritch (http://my.stritch.edu) is a personalized, customizable information source
providing online grades, financial aid resources, and other campus resources to the
Cardinal Stritch University community. My Stritch contains access instructions to
tutorials and other online resources. My Stritch may be accessed by following the
instructions in the Materials Inventory section of this syllabus.
Myitlab
Myitlab is an online resource provided to students with their orientation materials.
Students should work through the Word, PowerPoint, and Excel portions of the tutorial
to help them learn the skills necessary to word process the papers, develop the
presentations, and complete the problems required for this course, as well as other
courses throughout the degree program.
Specific student access instructions for this tutorial and other online resources are only
available on the My Stritch—CBM Student Academic Materials group site. To access
My Stritch, follow the instructions in the Materials Inventory section of this syllabus.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 65
INTRODUCTION
INTRODUCTORY NOTES TO STUDENTS continued
Smarthinking
Smarthinking is an online tutorial service that allows students to meet online with
and/or get feedback from seasoned teaching professionals, almost all of whom have
advanced degrees in their fields. Through Smarthinking, students can do the following:
Meet with an e-structor for a private session
Schedule a live session with an e-structor of the student’s choice
Submit writing and receive the tutor’s comments in the student’s inbox, usually
within 24 hours
Submit a question and get the e-structor’s response via e-mail, usually within 24
hours
Check out study guides, study skills manuals, test preparation tools, and self-
assessment tools that help students study smarter
Subject matters include writing, basic math skills, math en español, algebra, geometry
and trigonometry, calculus, statistics, introductory accounting, introductory finance,
micro- and macroeconomics principles, general chemistry, physics, biology,
introductory human anatomy and physiology, organic chemistry, and Spanish.
Specific student access instructions for this tutorial and other online resources are only
available on the My Stritch—CBM Student Academic Materials group site. To access
My Stritch, follow the instructions in the Materials Inventory section of this syllabus.
Online Learning Centers
McGraw-Hill provides online resources for both course textbooks. Access the Strategic
Management site by going to http://www.mhhe.com/pearce12e. For the Business
Research Methods site, go to http://www.mhhe.com/cooper10e. The learning centers
include Excel templates, self-test questions and answers, reviews of key terms, quizzes,
and other resources.
STUDENT — 66 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
INTRODUCTION
INTRODUCTORY NOTES TO STUDENTS continued
MyCompLab and The Longman Handbook
MyCompLab is an online resource that accompanies The Longman Handbook for Writers
and Readers, a text that students received with their orientation materials. The
MyCompLab Web site includes grammar exercises, model writing samples, writing
activities, research assistance, and help in avoiding plagiarism.
Specific access instructions to this tutorial and other online resources are only available
on My Stritch. To access My Stritch, follow the instructions in the Materials Inventory
section of this syllabus.
Library Web Site
Students may access the Cardinal Stritch Library Web site at http://library.stritch.edu
to locate a variety of sources of information. The site includes the resources ―Live chat
with a librarian‖ and ―Ask a librarian,‖ which can provide assistance in navigating the
site and conducting research.
The Web site also hosts a number of resources devoted to the fundamentals of APA
style. From the home page, users can select ―Research guides/Citation guides‖ and
then select ―APA Style Guide.‖
Sister JoAnne Marie Kliebhan Award
Students and faculty are encouraged to nominate graduating students for the Sister
JoAnne Marie Kliebhan Award. Selection criteria for this award include graduate
students who will have completed at least 30 credits by May of the award year.
Recipients demonstrate a history of exceptional service at Stritch and/or in the
community or in a profession that reflects Franciscan values, have a solid record of
academic achievement and/or contributions and have a record of outstanding
leadership either at the University, in the community, or in the professional field while
enrolled at Stritch.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 67
INTRODUCTION
INTRODUCTORY NOTES TO STUDENTS continued
Computer Use
Searching the Internet can be helpful in securing background information on cases and
organizations assigned for class discussion. While you are expected to use your
computer in most activities, make sure to demonstrate a sound balance between online
and offline research efforts. Papers must be word processed, and presentations must be
prepared in PowerPoint. For case analysis, your project team should develop
minispreadsheets as part of your presentations.
Use of the Internet
The Internet can be a valuable source of information. However, it is important to
understand that good Internet research is not simple. In fact, it requires an
understanding of search engines and a strong ability to evaluate sources. Because it is
often difficult to find out who posted information, time should be taken to determine a
site’s sponsors, their stake in the views presented, and the degree to which the
information is objective. Sites, addresses, and content may change without warning,
making yesterday’s great source today’s ―Not Found‖ message. The Longman Handbook
contains a chapter about Internet resources for more information on doing research on
the World Wide Web, as well as on how to document and cite such sources
appropriately.
Rehabilitation Act Policy Statement
It shall be the policy of Cardinal Stritch University to comply with the Rehabilitation
Act and Americans with Disabilities Act and regulations tested thereunder to the extent
applicable to Cardinal Stritch University. Refer to the Services for Students with
Disabilities section in the Student Handbook for further details.
STUDENT — 68 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
INTRODUCTION
INTRODUCTORY NOTES TO STUDENTS continued
Curriculum Feedback Form
The final page of this syllabus is a curriculum feedback form. Use it to note any
typographical errors, spelling mistakes, grammatical problems, or omissions found in
this document or in the texts. Point out sections that are unclear or confusing, as well as
activities, assignments, or teaching methods that are especially helpful. Please review
the form, and then jot down any comments as the course progresses. Submit the form
with the End-of-Course Survey, or mail it to the address listed on the back of the form.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 69
INTRODUCTION
ASSIGNMENT OVERVIEW
INDIVIDUAL
Participation
The success of this course is dependent on comprehensive discussion of the assigned
case analyses and readings. You are expected to thoroughly prepare each case analysis,
read the required material, and actively participate in class discussions. You should also
add your personal experiences and synthesis of prior learning to the discussions of case
analyses and readings. Evaluation of class participation includes quality, not necessarily
quantity, of contributions to class discussions; sharp insight into course concepts; and
participation in learning sessions. Likewise, you should be prepared for each project
team meeting. Part of the class participation grade will be devoted to project team peer
evaluation. See the Evaluation Criteria for Class Participation and the Evaluation Form
for Project Team Members, located in Appendix C of this syllabus, for additional
grading criteria.
Assessment Test by Peregrine
Prior to Learning Session Seven, students should log on to http://www.PeregrineAcademics.com/stritch, register, and take an assessment test. Registration and access instructions are located in Learning Session Seven Assignment section. Students may take this assessment test at any time prior to Learning Session Seven. The 120 multiple-choice question online test, administered by Peregrine Academic Services, takes about 1½ to 2 hours to complete. The University pays the fee for the exam. Each program in the College of Business and Management requires each student to take an assessment test at the beginning of the program and one at the end of the program. The purpose of this test is to allow the College of Business and Management to assess the quality of its academic programs, so that the College can improve its programs and provide the best possible educational experience for its students. The test results are used by the College and are aligned to the accreditation requirements of the Accreditation Council of Business Schools and Programs (ACBSP). Students are required to complete the exam and asked to do their best in order for the College to have the best possible data for the continuous improvement process.
STUDENT — 70 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
INTRODUCTION
ASSIGNMENT OVERVIEW continued
INDIVIDUAL continued
Beginning of Program Assessment
Early in this program, students will take an assessment test that measures the students’
knowledge at the beginning of the program. It is expected that students will not know
the correct answer to many of the questions. Students, however, should try to answer
the questions to the best of their ability so that the College can accurately assess its
programs.
End of Program Assessment
Near the end of this program, students will take an assessment test that measures the
students have gained in the program. The assessment test at the end of the program
should contain questions in areas that are familiar to students, and students should
attempt to do their best to demonstrate current knowledge.
Assessment Grading Scale
Students will receive the full 5% toward the final grade by completing the assessment
test and submitting the completion certificate. Students will receive 0%, if they do not
complete the assessment test.
For further information on the assessment test by Peregrine, including frequently asked
questions, see the appendix of this syllabus.
Assessment Test Score Assignment Grade
Any score 5%
Test not taken 0%
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 71
INTRODUCTION
ASSIGNMENT OVERVIEW continued
INDIVIDUAL continued
Capstone Research Product Outline
A two-page, word-processed outline of the proposed Capstone Research Product is due
in Learning session One. Students should review the Capstone Research Product
assignment overview which follows, to gain insight as to how the topic should be
selected and the outline developed. The instructor will review your outline, comment
on it, and return it in Learning Session Two. If you have difficulty focusing on one topic
prior to Learning Session One, you may submit more than one outline. You may consult
with the instructor during Learning Session One to determine which avenue is the best
to pursue.
The outline is significant for three reasons:
It prompts you to select a topic for research prior to starting the course, thereby
ensuring proper use of class time. When a student enters the course without a
topic in mind, the student often has difficulty keeping up in the course.
It requires you to apply principles of strategic management discussed in the
readings for Learning Session One.
It allows the instructor to provide you with graded feedback early in the course.
During Learning Session One, you are to post to the ―Discussion/Groups‖ area an
informal online presentation, consisting of perhaps one paragraph on your outline. The
purpose of the presentation is to help you finalize the direction for the Capstone
Research Product. The oral presentation will also help you develop communication
skills and reinforce the learning of strategic principles.
Evaluation of the outline will be based on how well the steps of the outline follow a
logical progression of ideas and how well it identifies main and subordinate ideas.
STUDENT — 72 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
INTRODUCTION
ASSIGNMENT OVERVIEW continued
Capstone Research Product
Strategic planning is very challenging. Often the challenge can be attributed to a
manager’s need to use knowledge outside his or her area of expertise. Both research and
analysis must be performed if successful strategic planning is to be accomplished.
Research is a systematic process of investigation and inquiry aimed at discovering and
interpreting facts, assumptions, and information to support and to validate business
decision making. Analysis is the process of converting primary and secondary data into
useful information that supports the decision making. Global strategic planning is one
type of decision making that managers must undertake.
You are to select an organization, privately held or publicly traded, in which you have a
special interest. The organization will be the basis of the Capstone Research Product, a
paper intended to integrate the research project with what you have learned in prior
courses and from your employment experience. Two helpful resources for this project,
The Guide to the Capstone Research Product and a sample paper are located on the College
of Business and Management’s My Stritch CBM Student Academic Materials group
page site.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 73
INTRODUCTION
ASSIGNMENT OVERVIEW continued
INDIVIDUAL continued
Capstone Research Product continued
The selected organization may be, but does not have to be, your current employer. You
are to select an issue or opportunity (preferably with a global focus) pertaining to
strategic planning, strategic management, or business policy in the organization. The
Capstone Research Product should be a minimum of 50 pages and follow APA format
and the guidelines located in Appendix D of the syllabus.
The Capstone Research Product should contain a minimum of 20 scholarly references;
all factual statements must be cited. See The Longman Handbook for Writers and Readers
(provided with orientation materials), The Guide to the Capstone Research Product, or the
Cardinal Stritch University library Web site (http://www.stritch.edu) for examples of
scholarly references. Due to the rapidly changing environment in the business world,
resources should not be older than 5 years.
The complete Capstone Research Product is due in Learning Session Ten, which
provides you with sufficient time to complete the Capstone Research Product and
develop the oral defense of the research. Oral defenses are scheduled for Learning
Sessions Eleven and Twelve. Late submission of your Capstone Research Product will
have a negative impact on your course grade.
The Capstone Research Product should incorporate one of the following research
processes: inductive research, deductive research, an applied decision report (which
may include a case analysis), or model building. All four require theoretical content and
have elements in common. In Learning Session One, the instructor will lead a
discussion comparing and contrasting the research formats.
You are to plan and conduct research, report the findings, and develop conclusions and
recommendations (which may include implementation proposals). These steps are
distinct but interrelated activities.
STUDENT — 74 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
INTRODUCTION
ASSIGNMENT OVERVIEW continued
INDIVIDUAL continued
Capstone Research Product continued
The Capstone Research Product is to have five chapters. Generally, Chapter 1
introduces the challenge or opportunity and background information on the
organization. The background may include the following:
The driving forces of globalization affecting the organization
The particular industry
The competition
The organizational SWOT
The functional areas of global business (e.g., production, personnel, marketing,
and finance
The regulatory environment
The direction of society and technology impacting the organization
Chapter 2 provides a literature review (i.e., what experts say about the selected topic).
Chapter 3 describes the data collection plan, explaining the method for collecting,
processing, and assessing information. Chapter 4 describes findings, and Chapter 5
presents conclusions and recommendations.
Evaluation of the Capstone Research Product is based on adherence to the required
format, identification and analysis of the issues, well-developed statements with
supporting arguments, the overall quality of appearance and language, and use of APA
style. Appendix D of this syllabus contains criteria for the Capstone Research Product;
use the criteria as an aid in developing your paper.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 75
INTRODUCTION
ASSIGNMENT OVERVIEW continued
INDIVIDUAL continued
Capstone Research Product Online Defense
In Learning Session Eleven or Twelve, you are to present an online overview of your
Capstone Research Product and defend the research conducted. Your presentation
should include a minimum of 25 slides. Each classmate is to ask you one question, to
enhance the nature of the research defense process.
Evaluation of the presentation is based on the following:
The organization of the presentation
The breadth and depth of issues covered
Appropriate application of course concepts
Logical reasoning of analysis, conclusions, and recommendations
Use of audiovisual aids
See Appendix C of this syllabus for additional grading criteria.
STUDENT — 76 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
INTRODUCTION
ASSIGNMENT OVERVIEW continued
PROJECT TEAM continued
Case Analysis and Presentation
For Learning Sessions Three through Five and Eight, your project team is to analyze
and prepare to discuss the assigned cases. The instructor will assign your team to
present a 20- to 25-slide PowerPoint presentation of your analysis and facilitate class
discussion of one of the cases. Refer to the Guide to Strategic Management Case
Analysis, pages 396-404 of the text, for instructions on the format for case presentations.
In addition to the presentation, your team is to submit a three- to four-page case
analysis paper that includes a reference page and adheres to APA style.
Each case analysis should include the following:
Title/number of case
Corporate background information
Identification of key issues
Significance of key issues
Conclusions/recommendations
References
The case analysis is to be evaluated on the adherence to the required format,
identification of key issues, ideas, the breadth and depth of analysis, and the clarity and
substantiation of recommendations or conclusions. Additional grading criteria for the
paper and oral presentation are located in Appendix C of this syllabus.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 77
INTRODUCTION
ASSIGNMENT OVERVIEW continued
PROJECT TEAM Country/Region Analysis Presentation Sensitivity to culture, leadership, and ethics is indispensable in global management. Your project team is to select one country or region of the world (Middle East, Northern Europe, Southeast Asia, etc.) and research how the selected country or region conducts business. Your team should consider the following critical factors of success:
Culture
Ethics
Protocol
Law
Regulations
Politics
Military
Finance
Economics
Technology Prepare a 20- to 25-slide PowerPoint presentation and accompanying handouts in which you identify and analyze the risks and opportunities for success in the selected country or region. Other students in the cohort are to review your presentation and then post comments and questions. The presentation is due Learning Session Six or Seven as indicated by the instructor. See Appendix C of this syllabus for additional grading criteria. Peer Editing You are encouraged to share your Capstone Research Product with project team members for editing, proofreading, constructive criticism, and suggestions. If, for reasons of confidentiality, you do not wish to share your Capstone Research Product, you may meet individually with the instructor, a peer within the cohort, or a work colleague.
STUDENT — 78 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
INTRODUCTION
ASSIGNMENT OVERVIEW continued
UNGRADED ACTIVITIES
This course includes many ungraded activities. For adult students in an accelerated
program, the learning session activities provide a laboratory in to and refine learning
through a variety of exercises. When such activities are conscientiously completed, they
enhance understanding and improve the quality of graded assignments.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 79
INTRODUCTION
ASSIGNMENT OVERVIEW continued
GRADING WEIGHTS
The instructor will assign a grade value to each of the course assignments. You may
insert the percentage of grade in the chart, as he or she indicates.
Assignment Percentage of
Grade
Due at
Learning Session(s)
Individual
Participation One through Twelve
Capstone Research Product Outline One
Assessment Test 5%* Seven
Capstone Research Product Ten
Capstone Research Product Oral Defense Eleven or Twelve
Project Team
Case Analysis and Presentation Three, Four, Five, or
Eight
Country/Region Analysis Presentation Seven
Total 100%
* The required percentage weight for this assignment is set as a standard by the College of
Business and Management and may not be modified by the instructor.
STUDENT — 80 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 81
MATERIALS INVENTORY
COURSE MATERIALS
Materials to be used in this course:
TEXTBOOKS
Cooper, D. R., & Schindler, P. S. (2008). Business research methods (10th ed.). Burr
Ridge, IL: McGraw-Hill/Irwin. (This text was supplied in CMB 526 Statistical
Methods II.)
Pearce, J. A., II, & Robinson, R. B., Jr. (2011). Strategic management: Formulation,
implementation, and control (12th ed.). New York, NY: McGraw-Hill/Irwin.
APPENDIXES
Appendix A: Capstone Research Product: Steps for Protecting Human
Participants in Research
Appendix B: Research Proposal Form: Documentation of Protection of Human
Participants
Appendix C: Evaluation Criteria for Onground Participation
Evaluation Criteria for Online Participation
Evaluation Criteria for Written Assignments
Evaluation Criteria for Onground Presentations
Evaluation Form for Onground Presentations
Evaluation Criteria for Online Presentations
Evaluation Form for Project Team Members
Assessment Test by Peregrine - Frequently Asked Questions
Appendix D: Evaluation Criteria for Capstone Research Products
Evaluation Form for Capstone Research Products
STUDENT — 82 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
MATERIALS INVENTORY
COURSE MATERIALS continued
ONLINE RESOURCES
Assessment Test by Peregrine: http://www.PeregrineAcademics.com/stritch
Cardinal Stritch University Library: http://library.stritch.edu
MyCompLab and The Longman Handbook:
http://www.pearsoncustom.com/wi/cardinalstritch
Myitlab: http://www.pearsoncustom.com/wi/cardinalstritch
My Stritch: http://my.stritch.edu (Instructions are on the following pages.)
Online Learning Center for Business Research Methods
http://www.mhhe.com/cooper10e
Online Learning Center for Strategic Management: Formulation, Implementation, and
Control: http://www.mhhe.com/pearce12e
Smarthinking: http://www.smarthinking.com
Access instructions are on the following pages for sites requiring them.
MBA Capstone Sample and Guides
The Guide to Capstone Research Product and the Sample MBA Capstone Product
can be found on the My Stritch CBM Student Academic Materials group page.
Follow the My Stritch access instructions and select Course Materials on the CBM
Student Academic Materials group page.
The University Library's APA summary is the authoritative resource for all writing
style questions. Go to the following URL to access the Library Website and
download the current APA summary:
http://library.stritch.edu/research/researchGuides/APAStyleGuide.pdf
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 83
MATERIALS INVENTORY
COURSE MATERIALS continued
CBM Student Academic Materials Group Access Instructions
1. Go to http://my.stritch.edu.
2. Enter the following:
a. User Name: The first part of your Cardinal Stritch University
e-mail address
b. Password: Your Cardinal Stritch University e-mail password
Contact PC Help Desk at (414) 410-4600 for user name/password issues.
3. Select Login.
4. Select the Stritch Life tab.
5. Under Academic Programs, select CBM Student Academic Materials.
6. Access the registration and login instructions for the following online products:
c. Select Online Resources.
d. Select the desired online resource for access instructions.
7. Access course materials by selecting Course Materials.
STUDENT — 84 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 85
PROJECT TEAMS
Individual effort plays a large role in earning a college degree. Students take charge of
their own learning by seeking answers to their questions, identifying resources, and
developing solutions to their problems. The world outside school, however, requires
and rewards teamwork. From work projects to volunteer efforts, working
collaboratively is a requirement.
The College of Business and Management recognizes the importance of working in
teams. Therefore, the College has integrated project teams into its educational model.
The College has found that project teams:
Provide a source for mutual support.
Help students learn from the professional expertise of their peers.
Allow students to cover more content in a limited time.
Help individuals develop conflict resolution skills.
The College’s students are enthusiastic about using project teams as a tool. Surveys of
employers indicate that the team concept is important for helping employees achieve
goals, and that employees with strong teamwork skills are increasingly valued.
Project teams, composed of three to five students each, meet weekly for an average of
four hours outside of class (up to 48 hours total for a twelve-session course). During this
time, they discuss and prepare assignments and share learning resources. In addition,
each course generally requires a group project in the form of a written paper and a
presentation. In most cases, students will be asked to evaluate their performance and
that of other project team members. Instructors might choose to award grades based on
these evaluations.
STUDENT — 86 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 87
LEARNING SESSION ONE
OBJECTIVES
Upon completion of this learning session, each student should be able to:
1. Define the nine critical tasks of strategic management.
2. Identify the components of the strategic management model.
3. Identify who is responsible for establishing, communicating, and carrying out
the organization’s mission.
4. Create a mission statement.
5. Identify trends in mission statement components.
6. Identify an organization’s mission and generic strategy.
7. Identify the guidelines for a socially and ethically responsible global company.
8. Define research types.
STUDENT — 88 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
LEARNING SESSION ONE
ASSIGNMENTS
The following assignments are due at the beginning of this learning session:
INDIVIDUAL ASSIGNMENTS
1. Read Chapters 1-3 in the Strategic Management text.
2. Read the Guide to Strategic Management Case Analysis, pages 396-404 in the
text.
3. Read and analyze Case 2 (pages 2-1 to 2-4 in Strategic Management). Use the
Guide to Strategic Management Case Analysis to structure your analysis and the
Suggestions for Effective Preparation on page 397, to aid your analysis.
4. Post to the ―Discussion/Groups‖ area your organization’s mission statement.
Remember to cite the source.
5. Select the organization and the topic for your Capstone Research Product.
6. Submit a two-page, word-processed outline of your Capstone Research Product,
and prepare to discuss the outline online. Upload the assignment to the
Assignment Link folder. Post a paragraph on the anticipated title and focus of
your Capstone Research Product.
7. Review and download the Guide to the Capstone Research Product and a sample
paper from the My Stritch CBM Student Academic Materials group page. Follow
the My Stritch CBM Student Academic Materials access instructions (in the Materials
Inventory section of this syllabus) and select Course Materials on the CBM Student
Academic Materials group page.
8. Read the research strategies segment of The Longman Handbook for Writers and
Readers to learn about research tactics.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 89
LEARNING SESSION ONE
ASSIGNMENTS
PROJECT TEAM ASSIGNMENTS
1. Introduce yourself to your project team via the ―Discussion/Groups‖ forum. Post your place of employment, position title, position tasks, and level of familiarity with online learning.
2. Respond to team members’ research intentions, which have been posted in the discussion forum.
3. Establish a weekly time when all team members will meet online to discuss project team assignments.
STUDENT — 90 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 91
LEARNING SESSION TWO
OBJECTIVES
Upon completion of this learning session, each student should be able to:
1. Identify the factors in a company’s global environment, remote environment,
industry environment, and operating environment.
2. List the steps and key questions in competitive and organization analyses.
3. Explain the use and effectiveness of industry, country, and competitive analysis.
4. Design a plan for the literature review of the Capstone Research Product.
STUDENT — 92 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
LEARNING SESSION TWO
ASSIGNMENTS
The following assignments are due at the beginning of this learning session:
INDIVIDUAL ASSIGNMENTS
1. Read Chapter 4 in the Strategic Management text.
2. Submit Chapter 1 of the Capstone Research Product.
3. Prepare to discuss online an article involving strategic management. The article
may be from a scholarly periodical, The Wall Street Journal, Business Week, or the
Internet.
4. Develop a plan for the literature review of the Capstone Research Product.
5. Read and prepare to discuss Case 15 (pages 15-1 to 15-11) in Strategic
Management.
PROJECT TEAM ASSIGNMENTS
1. Select a country or region, to be approved by the instructor, to be the topic of a
presentation analyzing the risks and opportunities of doing business in that
country or region.
2. Read and prepare to discuss online Case 15 (pages 15-1 to 15-11) in Strategic
Management. Use the Guide to Strategic Management Case Analysis (pages 396-
404) to structure your written analysis.
3. Proofread and critique Chapter 1 of team members’ Capstone Research Products.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 93
LEARNING SESSION THREE
OBJECTIVES
Upon completion of this learning session, each student should be able to:
1. Identify the driving forces behind globalization and globalization’s effect on
corporate strategy.
2. Define and discuss the risks and opportunities of globalization.
3. Define the steps and key questions required in regional or country analysis.
STUDENT — 94 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
LEARNING SESSION THREE
ASSIGNMENTS
The following assignments are due at the beginning of this learning session:
INDIVIDUAL ASSIGNMENTS
1. Read Chapter 5 in the Strategic Management text.
2. Begin to work on Chapter 2 of the Capstone Research Product.
PROJECT TEAM ASSIGNMENTS
1. Read and prepare for online discussion of Case 17 (pages 17-1 to 17-20) in
Strategic Management. If assigned by the instructor, prepare to facilitate the
discussion thread and submit a three- to four-page paper containing your
analysis. Include references to any Web sites you used to complete the analysis.
Also, create PowerPoint slides to use in the discussion and additional postings as
deemed appropriate for the entire class to view. Use the Guide to Strategic
Management Case Analysis to structure your written analysis.
2. Continue to work on your country/region analysis presentation.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 95
LEARNING SESSION FOUR
OBJECTIVES
Upon completion of this learning session, each student should be able to:
1. Identify the characteristics that make a resource valuable.
2. Identify and explain the steps used to conduct a value chain analysis.
3. Analyze the four perspectives of comparison in internal analysis.
4. Prepare a SWOT analysis.
STUDENT — 96 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
LEARNING SESSION FOUR
ASSIGNMENTS
The following assignments are due at the beginning of this learning session:
INDIVIDUAL ASSIGNMENTS
1. Read Chapter 6 in the Strategic Management text.
2. Submit Chapter 2 of your Capstone Research Product. Revise Chapter 1, as
necessary.
PROJECT TEAM ASSIGNMENTS
1. Read and prepare for online discussion of Case 4 (pages 4-1 to 4-5) in Strategic
Management. If assigned by the instructor, prepare to facilitate the discussion and
submit a three- to four-page paper containing your analysis. Include references
to any Web sites you used to complete the analysis. Also, create PowerPoint
slides to use in the discussion and additional postings as deemed appropriate for
the entire class to view. Use the Guide to Strategic Management Case Analysis to
structure your written analysis.
2. Continue to work on your country/region analysis presentation.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 97
LEARNING SESSION FIVE
OBJECTIVES
Upon completion of this learning session, each student should be able to:
1. Identify and define long-term objectives.
2. Define and discuss generic strategies.
3. Explain and discuss various models of selecting grand strategies.
STUDENT — 98 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
LEARNING SESSION FIVE
ASSIGNMENTS
The following assignments are due at the beginning of this learning session:
INDIVIDUAL ASSIGNMENTS
1. Read Chapter 7 in the Strategic Management text.
2. If you are developing a survey instrument for the Capstone Research Product,
prepare to submit it this learning session.
3. Read Appendix A of the syllabus, to review the steps for protecting human
participants.
PROJECT TEAM ASSIGNMENTS
1. Read and prepare for online discussion of Case 10 (pages 10-1 to 10-17) in
Strategic Management. If assigned by the instructor, prepare to facilitate the
discussion and submit a three- to four-page paper containing your analysis.
Include references to any Web sites you used to complete the analysis. Also,
create PowerPoint slides to use in the discussion and additional postings as
deemed appropriate for the entire class to view. Use the Guide to Strategic
Management Case Analysis to structure your written analysis.
2. Proofread and critique Chapter 1-3 of team members’ Capstone Research
Products.
3. Continue to work on your country/region analysis presentation.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 99
LEARNING SESSION SIX
OBJECTIVES
Upon completion of this learning session, each student should be able to:
1. Identify and explain techniques for analyzing diversified portfolios.
2. Apply the Boston Consulting Group (BCG) growth-share matrix to a global
strategy.
3. Identify and explain strategic fit opportunities for international business
STUDENT — 100 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
LEARNING SESSION SIX
ASSIGNMENTS
The following assignments are due at the beginning of this learning session:
INDIVIDUAL ASSIGNMENTS
1. Read Chapters 8 and 9 in the Strategic Management text.
2. Submit Chapter 1-3 of the Capstone Research Product. Include any data
collection instruments you have developed and your plan for protecting human
participants.
3. Select two or three articles focusing on diversified companies and their
respective strategies. Prepare to discuss and analyze the articles online.
PROJECT TEAM ASSIGNMENTS
1. Continue to work on your country/region analysis presentation, due Learning
Session Seven.
2. Proofread and critique Chapter 1-3 of team members’ Capstone Research
Products.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 101
LEARNING SESSION SEVEN
OBJECTIVES
Upon completion of this learning session, each student should be able to:
1. Evaluate the impact of international culture on global business.
2. Demonstrate the various protocols and the etiquette required to do business in
different regions of the world.
3. Explain existing and potential ethical issues facing global companies that interact
with various cultures.
4. Analyze critical success factors for businesses in different regions of the world.
5. Analyze existing corporate culture and links between strategy and international
culture.
STUDENT — 102 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
LEARNING SESSION SEVEN
ASSIGNMENTS
The following assignments are due at the beginning of this learning session:
INDIVIDUAL ASSIGNMENTS
1. Read Chapter 12 in the text.
2. Continue to work on Chapter 4 of the Capstone Research Product.
3. Register and complete the assessment test taken online outside of class. Allow
approximately 1 ½ to 2 hours for completion of the test.
a. Select www.PeregrineAcademics.com/stritch b. Enter case-sensitive password STRITCH-1001 (on right side of screen under
Self-Registration for Passwords) c. Select View Registration. d. Select your designated course. e. Select Review Your Selection(s) and Proceed to Checkout. f. Select Proceed to Checkout. g. Enter Course Start Date, Cohort Number, Name, and Stritch E-mail
address. (Use your Stritch e-mail address. Do not use your personal or work e-mail address.)
h. Select Review Registration(s). i. Select Complete Order. j. To take exam right now:
i. Select the hyperlink under Course/Exam heading. ii. When finished, save and e-mail completion certificate.
k. To take exam within 48 hours: i. When e-mail arrives, select exam link from the e-mail.
ii. Use supplied name and password from the e-mail. iii. When finished, save and e-mail completion certificate.
Please take the time to read the frequently asked questions regarding the assessment test. See the appendix of this syllabus. It is suggested to keep a copy of the questions within reach while taking the test.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 103
LEARNING SESSION SEVEN
ASSIGNMENTS continued
INDIVIDUAL ASSIGNMENTS continued
4. Save and e-mail a copy of the assessment test completion certificate to your
instructor.
PROJECT TEAM ASSIGNMENT
Present your country/region analysis presentation.
STUDENT — 104 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 105
LEARNING SESSION EIGHT
OBJECTIVES
Upon completion of this learning session, each student should be able to:
1. Define and develop annual objectives.
2. Identify functional strategies for production/operations, marketing, finance and
accounting, research and development, and human resource management.
Discuss the effect of globalization on each function.
3. Evaluate global implementation of functional strategies.
STUDENT — 106 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
LEARNING SESSION EIGHT
ASSIGNMENTS
The following assignments are due at the beginning of this learning session:
INDIVIDUAL ASSIGNMENTS
1. Read Chapter 10 in the Strategic Management text.
2. Submit Chapter 4 of the Capstone Research Product.
3. Revise Chapters 1–3 of the Capstone Research Product, as needed.
PROJECT TEAM ASSIGNMENT
Read and prepare for online discussion of Case 30 (pages 30-1 to 30-19) in Strategic
Management. If assigned by the instructor, prepare to facilitate the discussion and
submit a three- to four-page paper containing your analysis. Include references to
any Web sites you used to complete the analysis. Also, create PowerPoint slides to
use in the discussion and additional postings as deemed appropriate for the entire
class to view. Use the Guide to Strategic Management Case Analysis to structure
your written analysis.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 107
LEARNING SESSION NINE
OBJECTIVES
Upon completion of this learning session, each student should be able to:
1. Define the primary organizational structures and their global-strategy-related
pros and cons.
2. Explain operational control systems.
3. Create continuous improvement techniques to build customer value.
STUDENT — 108 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
LEARNING SESSION NINE
ASSIGNMENTS
The following assignments are due at the beginning of this learning session:
INDIVIDUAL ASSIGNMENTS
1. Read Chapters 11, 12, 13, and 14 in the text.
2. Develop (or obtain) a diagram of the general organizational structure for your
company. The diagram will be used for an online discussion.
3. Begin to work on Chapter 5 of the Capstone Research Product.
PROJECT TEAM ASSIGNMENT
Proofread and critique Chapter 5 of team members’ Capstone Research Products.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 109
LEARNING SESSION TEN
OBJECTIVES
Upon completion of this learning session, each student should be able to:
Apply concepts of strategic management to the workplace.
STUDENT — 110 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
LEARNING SESSION TEN
ASSIGNMENTS
The following assignments are due at the beginning of this learning session:
INDIVIDUAL ASSIGNMENT
Submit the entire Capstone Research Product.
PROJECT TEAM ASSIGNMENTS
1. Read the following cases in Strategic Management, and prepare to present online
case overviews and analyses (do not prepare written analyses):
a. Case 1(pages 1-1 to 1-3)
b. Case 7 (pages 7-1 to 7-18)
c. Case 12 (pages 12-1 to 12-17)
2. Proofread and critique team members’ Capstone Research Products.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 111
LEARNING SESSION ELEVEN
OBJECTIVES
Upon completion of this learning session, each student should be able to:
Analyze issues relating to business policy and strategy.
STUDENT — 112 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
LEARNING SESSION ELEVEN
ASSIGNMENTS
The following assignments are due at the beginning of this learning session:
INDIVIDUAL ASSIGNMENT
Present an online oral defense of your Capstone Research Product.
PROJECT TEAM ASSIGNMENT
Practice your defense with your project team members.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 113
LEARNING SESSION TWELVE
OBJECTIVES
Upon completion of this learning session, each student should be able to:
Analyze issues relating to global business policy and strategy.
STUDENT — 114 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
LEARNING SESSION TWELVE
ASSIGNMENTS
The following assignments are due at the beginning of this learning session:
INDIVIDUAL ASSIGNMENTS
1. Develop a list of three companies you admire and consider to be stellar places of
employment. Conduct research in order to provide the following information for
each company:
a. Mission
b. Vision
c. Values
d. Location
e. Corporate background
f. Stakeholders
g. Competitive posture
h. SWOT analysis
i. Employee-focused behaviors
j. Three reasons the company would be an ideal place to work
k. Recommendations for what to include in a step-by-step action plan for
someone interested in joining the corporate team
(The purpose of this activity is to prompt you to determine what might be valued
about a company and to understand the nature of planning to enhance one’s
professional posture.)
2. Develop a 1-year, 3-year, and 5-year professional plan. Include how you will use
knowledge accumulated throughout the Master of Business in Administration
program to help you accomplish your goals.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 115
LEARNING SESSION TWELVE
ASSIGNMENTS
PROJECT TEAM ASSIGNMENTS
1. If you did not conduct your defense in Learning Session Eleven, practice your
defense with your project team members.
2. Discuss the meaning of your learning experience in the Master of Business in
Administration program and how you intend to apply your experiences.
STUDENT — 116 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 117
APPENDIX A
STUDENT — 118 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 119
Capstone Research Product
Steps for Protecting Human Participants in Research
1. As part of a class activity, the course instructor will review IRB (Institutional
Review Board) protocol and procedures per faculty training and Web Site
materials.
2. The student then will develop a proposal for the capstone paper/product. This
research proposal includes proposed questions to be used for descriptive survey
methods (questionnaire, structured interview, or focus group), which should be
included as an appendix and submitted to the instructor.
3. The instructor will evaluate the student’s proposal, return it to the student, and
explain which forms (if any) need to be completed.
4. Once the instructor approves the student’s proposal, the instructor will do one or
more of the following:
a. Sign off on the Research Proposal Form and return the form to the
student
b. Inform the student that he or she can now continue with his or her
paper
c. Inform the student that IRB approval is needed before research can be
approved and assist the student in filling out protocol located at
http://www.stritch.edu/irb.aspx.
5. After instructor approval and IRB approval is granted (if needed), the student is
authorized to begin implementation of the data collection plan.
6. If students have any questions, they should contact the course instructor.
STUDENT — 120 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 121
APPENDIX B
STUDENT — 122 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 123
Research Proposal Form Documentation of Protection of Human Participants
Cardinal Stritch University
College of Business and Management
Research Advisory Committee (RAC) of the Institutional Review Board
No data are to be collected prior to approval of the proposed topic. The instructor must send this form to
the Office of the Regional Research Director.
Human Research Protocol (course instructor will check one and sign below):
___ Exempt A: No human participants (data are from secondary, nonhuman sources, existing
demographics, financial, market forecasts, statistical abstracts, etc.) and no external funding.
___ Exempt B: Human participants from nonprotected population, minimal risk, and no external
funding. This research requires one copy of HPRP I with a description of sampling methods for
recruitment of a population of human participants and copies of all survey tools (questionnaires,
interview questions, focus group questions) to ensure the research involves neither deception nor
sensitive questions. Minimal risk means that human participants are not from a protected
population and there is documentation of informed consent.
___ Requires Review by CBM-RAC: This research involves one or more of the research factors that
require HPRP I and HPRP II to document protection of human participants (e.g., protected
population, sensitive questions, external funding). In addition to a description of sampling
methods and a copy of all surveys, HPRP I and HPRP II must accompany this proposal. Note:
The CBM-RAC will determine whether the proposal requires full review by the Cardinal Stritch
University Institutional Review Board (IRB).
Signed __________________________________________________ Date: _______________
(Course Instructor)
CBM 1/2002
Student Researcher: Name (Print) ____________________________________ Phone: ( ___)______________
Student I.D.________________ E-Mail Address___________________________________________________
Region _____ Group Number ___________ MBA____________MSM____________ MBA-H_____________
Date Research Proposal Submitted: _________________ Expected Graduation Date: __________________
Assurance: I have read the COB-RAC Statement for Protection of Human Participants in Research and
understand my obligations and responsibilities regarding use of participant names, obtaining informed
consent, and other required research procedures for protecting human participants, and I agree to comply.
Student Signature: _________________________________________________ Date: ________________
Student Signature _______________________________________________Date:__________________
STUDENT — 124 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 125
APPENDIX C
STUDENT — 126 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 127
Evaluation Criteria for Onground Participation
A = Clearly stands out as excellent performance. Has unusually sharp insight into
material and initiates thoughtful questions. Sees many sides of an issue.
Articulates well and writes logically and clearly. Integrates ideas previously
learned from this and other disciplines; anticipates next steps in progression of
ideas. Brings to class current outside business information. Relies primarily on
objective information rather than personal opinion.
Work receiving an A should be of such a nature that it could be put on reserve
for all students to review and emulate. The A student is an example for others to
follow.
B = Grasps subject matter at a level considered to be good to very good. Is an active
listener and participant in class discussion. Speaks and writes well.
Accomplishes more than the minimum requirements. Performs high quality
work in and out of class. Brings to class current business-events information.
B work indicates a high quality of performance and is given in recognition for
solid work: a B should be considered a high grade.
C = Demonstrates a satisfactory comprehension of the subject matter. Accomplishes
only the minimum requirements, and displays little or no initiative.
Communicates orally and in writing at an acceptable level for a college student.
Has a generally acceptable understanding of all basic concepts. Shows blending
of personal opinion with outside objective business information. Contributions in
class are generally driven by personal opinion.
C work represents average work. A student receiving a C has met the
requirements, including deadlines, of the course.
D = Quality and quantity of work in and out of class is below average and barely
acceptable.
D work is passing by a slim margin.
F = Quality and quantity of work in and out of class is unacceptable.
F work does not qualify the student to progress to a more advanced level of
course work.
STUDENT — 128 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
Evaluation Criteria for Online Participation
A Level of Participation
Student makes a minimum of two substantial postings each session, including one that begins a new thread and one that responds to an existing thread. Each posting consists of a minimum of four paragraphs.
Postings of new threads are relevant, demonstrate sharp insight into course concepts, and prompt on-topic discussion.
Postings of responses to existing threads are relevant and move the discussion forward
with critical analysis or a different interpretation.
Postings help clarify or synthesize other members’ ideas.
Postings integrate multiple views and/or show reflection on other students’ responses
in the thread.
If a posting disagrees with other students’ ideas, it states the disagreement or objections
clearly yet politely.
Postings include current, outside business information that supports the topic.
Postings contain fewer than two grammar or spelling errors.
Postings are always courteous and polite. B Level of Participation
Student’s participation notably lacks in one or two of the items listed for the A level of
participation.
The student has to be prompted to participate.
Postings provide limited justification or explanation of one or two ideas.
The student is always courteous and polite.
C Level of Participation
The student’s participation consistently lacks in one or two of the items listed for the A
level of participation.
The student is extremely reluctant to participate, even when prompted.
Postings rarely express ideas in a clear manner.
Postings provide a restricted understanding of the topic and are limited to information that could be derived from prior posts.
The student is usually courteous and polite.
D Level of Participation
The student’s participation consistently lacks in three or four items listed for the A level
of participation.
The student frequently attempts to draw the discussion off topic, even if the student’s
participation otherwise meets the higher levels of the rubric.
The student is usually courteous and polite.
F Level of Participation
The student consistently fails or refuses to participate at all, even when specifically prompted or questioned, even if the student’s participation otherwise conforms to a higher level of the rubric.
The student is frequently rude to other students.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 129
Evaluation Criteria for Written Assignments
A = The paper has a clearly recognizable purpose that controls every aspect of the paper. It
demonstrates through its thesis, argument, and organization that the writer is in control
of his or her material and aware of the reader’s needs and expectations. Ideas are fully
and coherently developed with clearly connected argumentative points, evidence,
examples, details, or other appropriate elaboration. The style is clear and direct, and
language is used accurately. There are very few (if any) mechanical problems and only
minor ones. The paper exhibits originality in conception and execution and is not
merely the fulfillment of a directed mechanical task.
B = The paper has a clearly recognizable purpose. Ideas are substantially developed with
argument, evidence, example, detail, or other elaboration. The paper demonstrates an
awareness of the reader’s need for logical and coherent presentation. The paper covers
its topic adequately but perhaps not fully. Ideas may not be fully integrated into the
overriding purpose of the essay, or there may be occasional problems with coherence.
The paper may leave out an important aspect of its topic or fail to follow through on the
implications of its own ideas even though what is written in and of itself is excellent.
The paper has only a few mechanical and stylistic problems. The paper approaches the
topic in any appropriate way but, perhaps, in a conventional or predictable way.
C = The paper accomplishes the assigned task adequately. It does so, however, in an
awkward, unoriginal, superficial, or simplistic way. The ideas and approach may be
conventional, unimaginative, superficial, or perfunctory. The paper may lack a
discernible, controlling purpose or focus, or its focus may change as it goes along. While
the paper is quite readable and its individual paragraphs are clear, the essay as a whole
may not add up to something substantial. The paper may be written without an
awareness of the needs of a reader who is ―outside the head‖ of the writer. The paper
may fail to provide an adequate interpretive frame to assist the reader in ―getting the
point‖ (it may have an organizational plan but will fail to clearly share that plan with
the reader). The paper’s important ideas may be buried under details or facts of lesser
importance or consequence. Important themes or ideas may not be sufficiently
announced and differentiated from subordinate material. Connections between ideas
may be unclear. The paper may simply be underdeveloped, leaving the reader with
questions and a desire for more explanation or elaboration. The paper’s style may
include awkwardness or inaccurate use of language, and it may contain numerous
grammatical and mechanical errors.
D = The paper contains many of the problems described for a C paper.
F = An F grade is usually reserved for uncompleted assignments or cases of plagiarism.
Occasionally, however, a paper with many of the problems noted above that also
demonstrates no sincere effort on the writer’s part will receive an F.
STUDENT — 130 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
Evaluation Criteria for Onground Presentations
“Ums,” “Uhs,” “Ahs,” “You Knows” and Other Crutches Excellent: Rarely or never uses Satisfactory: Occasionally uses Minimally Acceptable: Frequently uses Needs Improvement: Constantly uses Body Control Excellent: Has good eye contact with individuals in audience. Arms and hands hang
naturally, and gestures are used only to reinforce or complement spoken words. Stands comfortably.
Satisfactory: Usually has good eye contact with individuals in audience. Relatively few
distracting gestures. Appears reasonably comfortable. Minimally Acceptable:
Sometimes focuses on only a portion of the audience or looks away from audience. Looks down at notes for extensive periods of time. At times, keeps hands in pockets or arms in an unnatural position. Exhibits some distracting gestures. Sometimes appears uncomfortable standing, rocks back and forth, or moves around considerably.
Needs Improvement:
Does not have good eye contact with audience. Arms and hands are frequently held in an unnatural position. Frequently makes distracting gestures. Appears uncomfortable standing in front of an audience.
Voice and Delivery Excellent: Voice is well modulated and audible; words are enunciated clearly. Satisfactory: Voice is usually well modulated and audible; words are usually
enunciated clearly. Minimally Acceptable:
Voice is sometimes inaudible and has a monotone quality. Words are not always enunciated clearly.
Needs Improvement:
Voice is frequently inaudible and has a monotone quality; words frequently are not enunciated clearly.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 131
Evaluation Criteria for Onground Presentations continued
Speed of Delivery Excellent: Always speaks at a deliberate pace. Satisfactory: Usually speaks at a deliberate pace. Minimally Acceptable:
Sometimes speaks at a pace that is too rapid or too slow or is sporadic.
Needs Improvement:
Frequently speaks at a pace that is too rapid, too slow, or sporadic.
Vocabulary Excellent: Speaks fluently, with a varied vocabulary suited to the audience. Avoids
clichés, junk words, fad words, and profanity. Technical language used is always appropriate to the audience.
Satisfactory: Speaks with a relatively varied vocabulary. Usually avoids clichés, junk
words, fad words, and profanity. Technical language is usually appropriate to the audience.
Minimally Acceptable:
Speaks with a limited vocabulary. Sometimes uses clichés, junk words, fad words, and profanity. Sometimes uses technical language the audience does not understand.
Needs Improvement:
Speaks with a very limited vocabulary. Frequently uses clichés, junk words, fad words, and profanity. May use technical language the audience does not understand.
Clarity Excellent: Speech is always clear, concise, and convincing. Satisfactory: Speech is usually clear, concise, and convincing. Minimally Acceptable:
Speech is not always clear and carefully thought out; at times, elaborate and wordy; and includes superfluous detail. Sometimes lacks conviction.
Needs Improvement:
Speech is frequently unclear, always elaborate and wordy, includes superfluous detail, and lacks conviction.
STUDENT — 132 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
Evaluation Criteria for Onground Presentations continued Sentence Structure and Grammar
Excellent: Always speaks in well-constructed sentences, using correct agreement, verb tense, punctuation, and so forth.
Satisfactory: Usually speaks in well-constructed sentences, using correct agreement,
verb tense, punctuation, and so forth. Minimally Acceptable:
Sometimes uses rambling or incomplete sentences, improper word agreement, verb tense usage, punctuation, and so forth.
Needs Improvement:
Frequently uses rambling or incomplete sentences, improper word agreement, verb tense usage, punctuation, and so forth.
Use of Visual Aids Excellent: Makes very effective use of visual aids. Satisfactory: Visuals aids are always simple, clear, and easy to interpret. Makes good
use of visual aids. Visual aids are usually simple, clear, and easy to interpret.
Marginally Acceptable:
Marginal use of visual aids. Visual aids are sometimes too complex, unclear, or difficult to interpret.
Needs Improvement:
Poor use of visual aids. Visual aids are frequently too complex, unclear, or difficult to interpret.
Content Excellent: Topic is thought provoking and interesting; clearly demonstrates mastery
of the course work and thorough research of the presentation topic. Conclusions are objective.
Satisfactory: Topic is usually interesting, and presentation reflects substantial research
efforts. Conclusions are mostly objective. Minimally Acceptable:
Topic is treated superficially. Inadequate research efforts are reflected in the failure to reach a valid conclusion.
Needs Improvement:
Topic is too vague, too broad, too narrow, too technical, or too specialized to permit meaningful research, thereby resulting in failure to reach any conclusion.
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 133
Evaluation Form for Onground Presentations Student: ________________________________________________________________ Class/Group No. ________________________________________________________
Assignment: ____________________________________________________________
Dimension Excellent Satisfactory
Minimally
Acceptable
Needs
Improvement
Ums, Uhs, Ahs, You
Knows (Crutches)
Body Control
Voice and Delivery
Speed of Delivery
Vocabulary
Clarity
Sentence Structure
and Grammar
Use of Visual Aids
Content
STUDENT — 134 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
Evaluation Criteria for Online Presentation
A = Vocabulary is varied and suited to the audience. Avoids clichés, junk words, fad
words, and profanity. Technical language used is always appropriate to the audience.
Presentation slides are always clear, concise, and convincing. Sentences are well-
constructed, using correct agreement, verb tense, punctuation, and so forth. Student
makes very effective use of visual aids. Topic is thought provoking and interesting;
clearly demonstrates mastery of the course work and thorough research of the
presentation topic. Conclusions are objective. Student is always able to respond to a
question with correct information.
B= Vocabulary is relatively varied. Usually avoids clichés, junk words, fad words, and
profanity. Technical language is usually appropriate to the audience.
Presentation slides are usually clear, concise, and convincing. Sentences are usually
well-constructed, using correct agreement, verb tense, punctuation, and so forth.
Visuals aids are usually simple, clear, and easy to interpret. Student makes good use of
visual aids. Topic is usually interesting, and presentation reflects substantial research
efforts. Conclusions are mostly objective. Student is usually able to respond to a
question with correct information.
C= Vocabulary is limited. Sometimes uses clichés, junk words, fad words, and
profanity. Sometimes uses technical language the audience does not understand.
Presentation slides are not always clear and carefully thought out; at times, elaborate
and wordy; and includes superfluous detail. Sentences are sometimes rambling or
incomplete, improper word agreement, verb tense usage, punctuation, and so forth.
Student uses marginal visual aids. Visual aids are sometimes too complex, unclear, or
difficult to interpret. Topic is treated superficially. Inadequate research efforts are
reflected in the failure to reach a valid conclusion. Student frequently cannot respond to
a question with correct information.
D= Vocabulary is very limited. Frequently uses clichés, junk words, fad words, and
profanity. May use technical language the audience does not understand. Presentation
slides are frequently unclear, always elaborate and wordy, include superfluous detail,
and lacks conviction. Sentences are frequently rambling or incomplete, improper word
agreement, verb tense usage, punctuation, and so forth. Presentation makes poor use of
visual aids. Visual aids are frequently too complex, unclear, or difficult to interpret.
Topic is too vague, too broad, too narrow, too technical, or too specialized to permit
meaningful research, thereby resulting in failure to reach any conclusion. Student is
unable to answer questions with correct information.
F= An "F" grade is usually reserved for uncompleted assignments or cases of
plagiarism. Occasionally, however, a presentation with many of the problems noted
above which also demonstrates no sincere effort on the writer's part receives an "F."
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 135
Evaluation Form for Project Team Members Evaluator:______________________________________________________________
Fill out the evaluation according to the following guidelines:
9–10: I want to model my behavior and work after this person.
7–8: I felt this person performed better than most of the team members.
5–6: I felt this person met the minimal team expectations.
3–4: I felt this person tried, but the level of performance was less than minimal team
expectations.
1–2: I felt this person did nothing to support the team or hindered the team because of a
poor attitude.
100–93 = A 70–65 = B- 44–38 = D+
92–85 = A- 64–58 = C+ 37–31 = D
84–78 = B+ 57–51 = C 30–25 = D-
77–71 = B 50–45 = C- 24–0 = F
Team Member Being Evaluated: __________________________________________
1. Attendance at scheduled team meetings 1 2 3 4 5 6 7 8 9 10
2. Preparation for meetings 1 2 3 4 5 6 7 8 9 10
3. Contribution of useful ideas 1 2 3 4 5 6 7 8 9 10
4. Contribution of his or her share of work 1 2 3 4 5 6 7 8 9 10
5. Interaction with team members 1 2 3 4 5 6 7 8 9 10
6. Contribution to team work 1 2 3 4 5 6 7 8 9 10
7. Professionalism 1 2 3 4 5 6 7 8 9 10
8. Value to team 1 2 3 4 5 6 7 8 9 10
9. Professionalism of approach 1 2 3 4 5 6 7 8 9 10
10. Attitude 1 2 3 4 5 6 7 8 9 10
Total point rating (100 maximum) I gave this group member is ________.
Additional comments:
Team Member Being Evaluated: __________________________________________
1. Attendance at scheduled team meetings 1 2 3 4 5 6 7 8 9 10
2. Preparation for meetings 1 2 3 4 5 6 7 8 9 10
3. Contribution of useful ideas 1 2 3 4 5 6 7 8 9 10
4. Contribution of his or her share of work 1 2 3 4 5 6 7 8 9 10
5. Interaction with team members 1 2 3 4 5 6 7 8 9 10
6. Contribution to team work 1 2 3 4 5 6 7 8 9 10
7. Professionalism 1 2 3 4 5 6 7 8 9 10
8. Value to team 1 2 3 4 5 6 7 8 9 10
9. Professionalism of approach 1 2 3 4 5 6 7 8 9 10
10. Attitude 1 2 3 4 5 6 7 8 9 10
Total point rating (100 maximum) I gave this group member is ________.
Additional comments:
STUDENT — 136 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
Evaluation Form for Project Team Members continued
Team Member Being Evaluated: __________________________________________
1. Attendance at scheduled team meetings 1 2 3 4 5 6 7 8 9 10
2. Preparation for meetings 1 2 3 4 5 6 7 8 9 10
3. Contribution of useful ideas 1 2 3 4 5 6 7 8 9 10
4. Contribution of his or her share of work 1 2 3 4 5 6 7 8 9 10
5. Interaction with team members 1 2 3 4 5 6 7 8 9 10
6. Contribution to team work 1 2 3 4 5 6 7 8 9 10
7. Professionalism 1 2 3 4 5 6 7 8 9 10
8. Value to team 1 2 3 4 5 6 7 8 9 10
9. Professionalism of approach 1 2 3 4 5 6 7 8 9 10
10. Attitude 1 2 3 4 5 6 7 8 9 10
Total point rating (100 maximum) I gave this group member is ________.
Additional comments:
Team Member Being Evaluated: __________________________________________
1. Attendance at scheduled team meetings 1 2 3 4 5 6 7 8 9 10
2. Preparation for meetings 1 2 3 4 5 6 7 8 9 10
3. Contribution of useful ideas 1 2 3 4 5 6 7 8 9 10
4. Contribution of his or her share of work 1 2 3 4 5 6 7 8 9 10
5. Interaction with team members 1 2 3 4 5 6 7 8 9 10
6. Contribution to team work 1 2 3 4 5 6 7 8 9 10
7. Professionalism 1 2 3 4 5 6 7 8 9 10
8. Value to team 1 2 3 4 5 6 7 8 9 10
9. Professionalism of approach 1 2 3 4 5 6 7 8 9 10
10. Attitude 1 2 3 4 5 6 7 8 9 10
Total point rating (100 maximum) I gave this group member is ________.
Additional comments:
Team Member Being Evaluated: __________________________________________
1. Attendance at scheduled team meetings 1 2 3 4 5 6 7 8 9 10
2. Preparation for meetings 1 2 3 4 5 6 7 8 9 10
3. Contribution of useful ideas 1 2 3 4 5 6 7 8 9 10
4. Contribution of his or her share of work 1 2 3 4 5 6 7 8 9 10
5. Interaction with team members 1 2 3 4 5 6 7 8 9 10
6. Contribution to team work 1 2 3 4 5 6 7 8 9 10
7. Professionalism 1 2 3 4 5 6 7 8 9 10
8. Value to team 1 2 3 4 5 6 7 8 9 10
9. Professionalism of approach 1 2 3 4 5 6 7 8 9 10
10. Attitude 1 2 3 4 5 6 7 8 9 10
Total point rating (100 maximum) I gave this group member is ________.
Additional comments:
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 137
Assessment Test by Peregrine - Frequently Asked Questions
Question Response
Why am I taking this assessment
test?
Most cohorts in the College of Business and Management will be required to take an
assessment test early in the program and one at the end of the program. The purpose of
this test is to allow the College of Business and Management to assess the quality of its
academic programs, so that the College can improve its curriculum and instruction in
order to provide the best possible educational experience for its students.
How should I prepare for the
assessment test?
Students do not need to conduct an in-depth review for this assessment test. However,
we ask students to do their best on the assessment test. This comprehensive test covers
topics covered throughout your degree program which are aligned to the business topics
required for accreditation. You may wish to take a look at the topics for a quick review.
Does this assessment test affect
my final grade?
Yes. Students are awarded 5% based on the test completion and submission of the
completion certificate. Please see the grading scale in the Assignment Overview section
of the syllabus.
What do I need to access the
assessment test?
You will need a computer with Internet access. No other plug-ins are required. You are
permitted to use course materials during the assessment test.
What is the cost of the assessment
test to the student?
There is no cost to the student.
How do I get my login and
password?
See the self-registration instructions in the Individual Assignment section of the learning
session the assessment test is due. The password arrives by e-mail from
I know I am registered, but I never
received the e-mail.
Please check your SPAM or JUNKMAIL folder for the e-mail from Peregrine Academics.
If the e-mail is not there, then e-mail us at [email protected]. Peregrine
will verify your registration status and register/re-register you as appropriate. You can
also have the password resent to you using the password retrieval form at:
http://www.peregrineacademics.com/support/forgot-pass/
My assessment test site password
doesn’t work anymore.
A student has 48 hours to complete the test and only 3 log-in attempts are allowed.
These restrictions are in place to protect the academic integrity of the testing process.
How do I log into my
Student/Learner site?
The login instructions to access the student/learner site are included with the e-mail
received with the password. It is imperative the student registers using his/her Stritch e-
mail address, the same e-mail address that you used with the self registration for the
password. The login password is listed within the e-mail with the passwords. The login
password is not the same as the password used to take an online test or training session.
With the login information, navigate your Web browser to
http://www.peregrineacademics.com/stritch/login.php. From this site, you can
retrieve completion certificates.
I have the e-mail, but how do I
access the assessment test site?
Click on the hyperlink included with the description of the password. The hyperlink
directs your Web browser to the appropriate site and auto-fills the registration
information.
The assessment test did not start. Double check your pop-up blocker and/or personal firewall settings. The test opens in a
new window. Turn the pop-up blocker off. Add this site to your ―safe sites‖ list within
your personal firewall settings. Another option will be to select the link provided on the
screen under ―It appears you are using a popup blocker software.‖ to launch the
assessment test in another window.
STUDENT — 138 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
Assessment Test by Peregrine - Frequently Asked Questions continued
Question Response
How much time do I have to take
the assessment test?
You have 48 hours to complete the test once the test has been started.
Am I allowed to take breaks
during the testing?
Yes, two 15-minute breaks total are allowed for the entire test. For example, if you use
the two 15-minute breaks during your first log in, no additional breaks will be allowed
during a subsequent log in.
What if I need to stop during the
test?
You are allowed to stop during a test by logging out and sign in at a later time.
However, you may log in 3 three times within the 48 hours.
How many questions are on the
assessment test?
There are 120 multiple-choice questions.
How long will I need to take the
test?
Typically, the test should take about 1 ½ to 2 hours.
How much time is allowed to
answer each question?
You are allowed 5 minutes to answer each question. You will see the time remaining on
the screen for each question during the test.
Can I “back track” during the
test?
No, you will not be able to go back to a question if you decide to skip it. Each question
should be answered within the allotted time. Otherwise, it will be graded as 0 points.
Is the grade weighting the same
for an unanswered question versus
a question answered incorrectly?
Yes.
What if 48 hours elapse or I
attempt a 4th log in?
After 48 hours or more than 3 log-in attempts, the test site is inaccessible and a
completion certificate will be generated, assigning 0 points to unanswered questions.
How do I print or save my
completion certificate?
After completing the test or training session, you will be asked to view or save your
certificate. If you have already completed your test or training session, login to your
student/learner site using the login instructions included within the e-mail with the
passwords from [email protected]. From this site, you can view your
online activity and print or save completion certificates.
How should I submit the
certificate to my instructor?
Onground students: submit a hardcopy to your instructor. However, you should keep a
copy for your records.
Online students: submit an electronic copy to your instructor. However, you should
keep a copy for your records.
I forgot to save my completion
certificate when I finished the
assessment test.
You can retrieve your completion certificate from your student login site at
www.peregrineacademics.com, select the ―For Our Clients‖ tab, and log in. Your login
user name is your e-mail address. Your password is included with the registration
e-mail.
I need help regarding:
Password
Logging in
Disconnected and need to
resume session in progress
Test did not start
Certificate
Other issues
Please contact Customer Support at:
www.PeregrineAcademics.com/support
Call (877) 260-1555
E-mail: [email protected]
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 139
APPENDIX D
STUDENT — 140 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 141
Evaluation Criteria for Capstone Research Products
Capstone courses provide an opportunity for students to demonstrate that they have
achieved the goals and objectives established by the College of Business and Management
for their particular degree programs. Through the development of the Capstone Research
Product in the master’s degree programs or the Capstone Paper in the bachelor’s degree
programs, the student is able to integrate and apply concepts and theories learned in the
coursework by analyzing a challenge or opportunity in the workplace. As a result, the
Capstone Research Product and the Capstone Paper become a means to evaluate student
knowledge and skills gained throughout the specific degree program.
The Curriculum Department, in collaboration with the Director of Institutional Research
and Assessment, has developed the Quality Criteria for Capstone Papers checklist as an
aid to assess Capstone Papers and Capstone Research Products. The checklist focuses on
three areas of the paper or product:
Conventions (APA style, grammar, and adherence to the format required in the course)
Content (organization and purpose)
Research (sources and analysis of data)
By using a five-point scale, the instructor can determine whether the student meets the
competencies listed in the areas above. A notation of N should be used for those items that
do not apply to the paper being evaluated. The rating scale is as follows:
5 = Demonstrates superior competency. The work is of such a nature that it could serve
as an example to all students. It demonstrates mastery of the criterion and contains few, if
any, errors.
4 = Exceeds competency. The work is of high quality and is considered solid work. It
demonstrates mastery of the criterion and contains few errors.
3 = Exhibits competency. The work is at a satisfactory or average level but contains some
errors. The work satisfies the minimum requirements.
2 = Exhibits minimum competency. The quality of work is below average and is barely
acceptable. The work contains many errors.
1 = Fails to meet competency. The quality of work is not acceptable and does not reflect
the level of the degree.
N = Not applicable. The item noted does not apply to this particular paper.
The instructor should simply enter an N or an X for the appropriate value in the box
beside each criterion. The checklist also offers space for the instructor’s comments in
every topic area. Once completed, the document should be forwarded to the Research
Director in the appropriate region.
STUDENT — 142 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 143
Evaluation Form for Capstone Research Products
Name: ________________________________________________ Title of Capstone: ______________________________________________
Group Number: _________________________________________
Instructor: ____________________________________________________
Course Number/Title: ____________________________________ Evaluator: ____________________________________________________
Rating Scale
Conventions 1 2 3 4 5 N Instructor Comments
ELEMENTS OF STYLE
CONFORMS TO APA STYLE
Title Page
Footnotes**
Citations
Reference Page
Figures, tables
Format
- Page numbering
- Margins
- Spacing
Font
- 12 point
- Serif typeface (Courier or Times New Roman)
WORD USAGE AND MECHANICS
Diction
Punctuation
Past tense
Active voice
Numbers
Abbreviations
SENTENCE STRUCTURE AND STYLE
STUDENT — 144 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
Subject/verb agreement
Transitions
Word choice
FREE OF SPELLING ERRORS AND TYPOS
Spelling
Typographical
CONFORMS TO THE GUIDE TO THE CAPSTONE RESEARCH PRODUCT
Title Page
Executive Summary
Table of Contents
List of Tables
List of Figures
Introduction
Literature Review
Method
Results and Analysis
Conclusion
References
Appendixes
**Footnotes refers to content and copyright permission footnotes. (See the APA Manual.)
1 = Fails to meet competency 2 = Exhibits minimum competency 3 = Exhibits competency 4 = Exceeds competency 5 = Demonstrates superior competency N = Not applicable
CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY STUDENT — 145
Rating Scale
Content 1 2 3 4 5 N
ORGANIZATION Instructor Comments
PURPOSE
Clearly recognizable thesis
Thesis is relevant to business management issues
Evident throughout the paper
Solution is relevant to the problem
Realistic
Current
Feasible
IDEAS ARE:
Original
Expressed clearly and coherently
Sequenced logically
Appropriate to the level of degree (Bachelor's or Master's)
Objective
FLOW
Sentences support paragraph
Paragraphs support section headings
Section headings support main points
SUPPORT
Arguments with facts or examples
Factual statements with citations
1 = Fails to meet competency
2 = Exhibits minimum competency
3 = Exhibits competency
4 = Exceeds competency
5 = Demonstrates superior competency
N = Not Applicable
Rating Scale
STUDENT — 146 CAPSTONE: GLOBAL BUSINESS POLICY AND STRATEGY
Research 1 2 3 4 5 N
Instructor Comments
Research
- Relevant to the thesis of the paper
- Comprehensive
- Integration of previous coursework in degree program
- Current/classic research
- Explores multiple views of the topic
Number and Quality of Sources
- Minimum of 20 references
- Variety of sources (such as books, journals, Internet,
and multi-media)
- Scholarly sources
Analysis of Data
Supports statement of purpose
Appropriate to degree (Bachelor's or Master's)
Statistical tools used correctly
Supported with appropriate annotation
Statistically valid
OVERALL RATING _______________________________
1 = Fails to meet competency
2 = Exhibits minimum competency
3 = Exhibits competency
4 = Exceeds competency
5 = Demonstrates superior competency
N = Not Applicable
CMB544—Capstone: Global Business Policy and Strategy (Student)
We have given great attention to detail and accuracy in preparing this syllabus and in choosing the text(s) in order to provide quality curriculum materials and instruction. However, we recognize that, occasionally, an error can occur inadvertently. Therefore, we ask you to record the following:
a. Any errors (typographical, spelling, page referrals, or other) in the course materials
b. Any unclear or confusing sections in your text(s)
In addition, we solicit your input regarding any activities, assignments, or teaching methods that you used that students found particularly helpful in acquiring a better understanding of the material covered.
If online course, submit this sheet with your End-of-Course Survey to the University LMS. If onground course, mail it to the address on the reverse side or e-mail it to: [email protected]. Thank you for your cooperation.
Curriculum Department
SYLLABUS Copyright Date _____________
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TEXTBOOK Copyright Date _____________
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HELPFUL METHODS, ACTIVITIES, OR ASSIGNMENTS ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________
ADDITIONAL COMMENTS ______________________________________________________________________________ ______________________________________________________________________________
YOUR NAME (Optional) ______________________________________________________________________________
Associate Dean of Curriculum and Materials
College of Business and Management
Cardinal Stritch University
6801 N. Yates Road
Milwaukee, WI 53217
University P.O. Box 405