CMAD 2014 Presentation
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Introduction to EzyInsights for the Community Managers Appreciation Day 2014 in Hämeenlinna, Finland.
Transcript of CMAD 2014 Presentation
- 1. INTRO Steve El-Sharawy EzyInsights @stiff Send us questions & comments! @ezyinsights
- 2. WHY WE EXIST Duane Atkins CEO EzyInsights @arrtoo @ezyinsights
- 3. These tools are powerful but I dont use them to their full potential.
- 4. Big data Loud data
- 5. An easier way was needed A smarter way Content is King!
- 6. Case Study: YleX on Facebook Average number of comments per post more than doubled
- 7. Other stories Tori.fi - Monitor which posts are working to decide which posts to promote Spotify - Used competitor data to immediate effect
- 8. Constantly evolving to suit customers old and new
- 9. INTRODUCTION TO THE EZYINSIGHTS TOOL Christel Vaenerberg Business Dev. Manager @titca @ezyinsights
- 10. What happened yesterday? Facebook Insights?
- 11. Your daily data delivery
- 12. Follow competitors or benchmark
- 13. Where do you find out the Engagement?
- 14. Engagement!
- 15. How to listen to your community
- 16. Conversation
- 17. Wordcloud
- 18. Fans: Who is important?
- 19. Welcome to your Ambassadors
- 20. Insights that matter!
- 21. PUTTING THE EZY IN EZYINSIGHTS Janne Saarikko Expert Blogger @saarikko
- 22. Instagram Launch Today!
- 23. Q&A @ezyinsights
- 24. What use is data that doesnt drive your decisions? We track data that gives you real value. Do less, know more.
- 25. Contact us: Twitter: @ezyinsights Facebook: fb.com/ezyinsights Duane: @arrtoo Christel: @titca Steve: @stiff Janne: @saarikko