CM4-initiation au référencement - Adrian CHIFUCM4-initiation au référencement.pptx Author Damien...

34
!"#"$"%"&' #)* %+ ,+$ Remerciements: Damien DUDOGNON

Transcript of CM4-initiation au référencement - Adrian CHIFUCM4-initiation au référencement.pptx Author Damien...

Page 1: CM4-initiation au référencement - Adrian CHIFUCM4-initiation au référencement.pptx Author Damien Dudognon Created Date 10/11/2012 2:18:40 PM ...

!"#"$"%"&'(#)*(%+(,+$(

Remerciements: Damien DUDOGNON

Page 2: CM4-initiation au référencement - Adrian CHIFUCM4-initiation au référencement.pptx Author Damien Dudognon Created Date 10/11/2012 2:18:40 PM ...

-.&*/0)12/.(

•  3/".&#(4$/*0'#(–  -.&*/0)12/.(4)(*'5'*+.1+6+.&(•  3/)*7)/"(%+(*'5'*+.1+6+.&(•  3*".1"8+#(

– 9/&#:1%'#(

–  ;11+##"$"%"&'(•  34<+(=4.>(•  ='5'*+.1+6+.&(

–  34##"5(–  ;125(

–  -0+.2&'(.)6'*"7)+(?-@A(

Page 3: CM4-initiation au référencement - Adrian CHIFUCM4-initiation au référencement.pptx Author Damien Dudognon Created Date 10/11/2012 2:18:40 PM ...

-.&*/0)12/.(4)(*'5'*+.1+6+.&(

Page 4: CM4-initiation au référencement - Adrian CHIFUCM4-initiation au référencement.pptx Author Damien Dudognon Created Date 10/11/2012 2:18:40 PM ...

-.&*/0)12/.(

•  B+(*'5'*+.1+6+.&C(1D+#&(7)/"(E(– F&*+(G"#"$%+(#)*(%+(,+$(•  H4.#(%+#(6/&+)*#(0+(*+1I+*1I+(•  H4.#(%+#(4..)4"*+#(•  H4.#(%+#(*'#+4)J(#/1"4)J(•  K(

Page 5: CM4-initiation au référencement - Adrian CHIFUCM4-initiation au référencement.pptx Author Damien Dudognon Created Date 10/11/2012 2:18:40 PM ...

-.&*/0)12/.(

•  3/)*7)/"().(*'5'*+.1+6+.&(E(– ;1I+&+)*L+.&*+8*"#+L84*21)%"+*()2%"#+.&().(6/&+)*(0+(*+1I+*1I+(•  =+1I+*1I+*(0+#(/M*+#(4%&+*.42G+#(

–  N(H+#(5/"#C("%(O(4(6"+)J(4"%%+)*#(P(

•  Q/684*+*(8*"JL8*+#&42/.#L8*/0)"&#(4G4.&(41I4&(•  Q/.#)%&+*(%4(*'8)&42/.(4G4.&(41I4&(

– F&*+(".G"#"$%+(•  3+*&+(0+(8*/#8+1&#(7)4%"R'#(+&(1"$%'#(•  H/.1(0)($)#".+##(

Page 6: CM4-initiation au référencement - Adrian CHIFUCM4-initiation au référencement.pptx Author Damien Dudognon Created Date 10/11/2012 2:18:40 PM ...

S.(8+)(0DI"#&/"*+(

•  T)#7)D+.(UVVW(– 9/&+)*#(0+(*+1I+*1I+(0/6".+.&(–  ='#)%&4&#(0+G"+..+.&(488*/J"6425#(

•  ;)<6+.&42/.(64##"G+(+&(+J8/.+.2+%%+(0+#(0/..'+#(

•  X.(UVVW(+&(YZZZ(–  ;..)4"*+#(8*+..+.&(%+(*+%4"#(

•  ='#)%&4&#(8%)#(8+*2.+.&#(•  =+1I+*1I+(8%)#(541"%+(

– 9[6+(8*/$%\6+(0+(64##+(0+(0/..'+#(•  ;(84*2*(0+(YZZU(–  ]//<%+(0+G"+.&(%+40+*(

•  ='5'*+.1+6+.&(<*4&)"&(•  ='#)%&4&#(&*\#(8+*2.+.&#(

Page 7: CM4-initiation au référencement - Adrian CHIFUCM4-initiation au référencement.pptx Author Damien Dudognon Created Date 10/11/2012 2:18:40 PM ...

S.(8+)(0DI"#&/"*+(

•  B+(*'5'*+.1+6+.&(4G4.&(UVVW(– 34O+*(/)([&*+(842+.&(8/)*([&*+(*'5'*+.1'(– ;%</*"&I6+(488*/J"6425(•  3+2&(#"&+(#4.#(".&'*[&(?$"+.(*'5'*+.1'A(8+)&([&*+(*+#2&)'(4G4.&().(#"&+(*'+%%+6+.&(8+*2.+.&(

•  ;G+1(%+#(4..)4"*+#(– B4(7)4%"&'(#+(0'<*40+(4G+1(%4(7)4.2&'(

Page 8: CM4-initiation au référencement - Adrian CHIFUCM4-initiation au référencement.pptx Author Damien Dudognon Created Date 10/11/2012 2:18:40 PM ...

S.(8+)(0DI"#&/"*+(

•  ]//<%+("../G+(– ='5'*+.1+6+.&(0+(7)4%"&'(+&(<*4&)"&(•  N(^)+(%+(6+"%%+)*(<4<.+(P(

– 9/&#:1%'#(84O4.&#(?1/66+(&/)&(%+(6/.0+A(– _41"%+(0D[&*+(*'5'*+.1'(– 34#(0+(8/%"27)+(0+(R%&*4<+(64.)+%(?1/.&*4"*+6+.&(`(a4I//bA(

– ;%</*"&I6+#(/*"<".4)J(46'%"/*4.&(%4(8+*2.+.1+(•  94"#(8+)(0/1)6+.&'#(cd(8*/&'<+*(#/.(4G4.1+(

cd(Q/.G+*#"/.(*48"0+(0+#()#4<+*#(

Page 9: CM4-initiation au référencement - Adrian CHIFUCM4-initiation au référencement.pptx Author Damien Dudognon Created Date 10/11/2012 2:18:40 PM ...

S.(8+)(0DI"#&/"*+(

•  ]//<%+(0/"&(G4%/*"#+*(%+#(1/.&+.)#(– e$f+125#(•  g42#54"*+(%+#()#4<+*#(•  ]4<.+*(0+(%D4*<+.&(

– h/)&(8/%%)+)*(+#&().(+..+6"(0+(]//<%+(•  g846(".0+J".<(

•  Q%/4>".<(•  H)8%"14&+(1/.&+.&(

– B+#(8/%%)+)*#(#/.&(#4.12/..'#(

Page 10: CM4-initiation au référencement - Adrian CHIFUCM4-initiation au référencement.pptx Author Damien Dudognon Created Date 10/11/2012 2:18:40 PM ...

! ! ! ! ! ! ! !"#$#%&'(&)&'*!+,-,'*!

"#$#%&'(&)&'*!+,-,'*!

3+)("68/*&+(%+(1/.&+.)(0)(#"&+(

g"(G/)#(84O+iC(G/)#(4884*4"&*+i("1"(

Page 11: CM4-initiation au référencement - Adrian CHIFUCM4-initiation au référencement.pptx Author Damien Dudognon Created Date 10/11/2012 2:18:40 PM ...

! ! ! ! ! ! !"#$#%&'(&)&'*!',*.%&/!

"#$#%&'(&)&'*!',*.%&/!

B+(1/.&+.)(0)(#"&+(+#&(".&+*8*'&'(+&(7)4%"R'(84*(]//<%+(?8%)#(0+(UZZZ(1*"&\*+#A(BD/*0/..4.1+6+.&(0+#(*'#)%&4&#(2+.&(1/68&+(0+(1+#(1*"&\*+#(

Page 12: CM4-initiation au référencement - Adrian CHIFUCM4-initiation au référencement.pptx Author Damien Dudognon Created Date 10/11/2012 2:18:40 PM ...

3*".1"8+#(0+($4#+(0)(*'5'*+.1+6+.&(

•  9/&#(+&(+J8*+##"/.#(1%+5#(–  -0+.2R+*(%+#(6/&#(1%+5#(0)(6'2+*(0+(%D+.&*+8*"#+(•  X&(0/.1(0+(#/.(#"&+(,+$(

– h+#&+*(1+#(6/&#(1%+5#(•  Q/68%'&+*(•  =+68%41+*(

•  Q/6$".+*(•  ;.4%O#+*(

Page 13: CM4-initiation au référencement - Adrian CHIFUCM4-initiation au référencement.pptx Author Damien Dudognon Created Date 10/11/2012 2:18:40 PM ...

3*".1"8+#(0+($4#+(0)(*'5'*+.1+6+.&(

•  ;11+##"$"%"&'(– S.(#"&+(,+$(0/"&([&*+(•  ;11+##"$%+(4)J(6/&+)*#(•  N(3/)##+*(P(%+#($/.#(6/&#(1%'#(4)($/.(+.0*/"&(

Page 14: CM4-initiation au référencement - Adrian CHIFUCM4-initiation au référencement.pptx Author Damien Dudognon Created Date 10/11/2012 2:18:40 PM ...

3*".1"8+#(0)(*'5'*+.1+6+.&(

•  F&*+($"+.(*'5'*+.1'(– F&*+(04.#(%+#(jZ(8*+6"+*#(*'#)%&4&#(•  3/)*().+(*+7)[&+(84*21)%"\*+(cd(&*4R1(1"$%'(

– Q/.#&*)"*+().(*'#+4)(0+(%"+.#(•  B"+.#(+.&*4.&#(?$41>%".>#A(

–  g&*4&'<"7)+(+&(".0"#8+.#4$%+C(64"#(%/.<(+&(0"k1"%+(

»  3*/G+.4.1+(0+(N($/..+#(P(#/)*1+#((»  X1I4.<+(0+(%"+.#(

–  h+1I."7)+6+.&(#"68%+(

– 94".&+."*(%+(#"&+(`(f/)*(

Page 15: CM4-initiation au référencement - Adrian CHIFUCM4-initiation au référencement.pptx Author Damien Dudognon Created Date 10/11/2012 2:18:40 PM ...

3*".1"8+#(0)(*'5'*+.1+6+.&(

•  H'R."2/.#(– ]//<%+(*'5'*+.1+(0+#(84<+#(lh9B(+&(./.(0+#(#"&+#(

– ='5'*+.1+6+.&(84##"5(•  h*4G4"%(`(*'4%"#+*(#)*(%+(#"&+(

– 9/&#(1%'#(– 9/0"R142/.#(&+1I."7)+#(

– ='5'*+.1+6+.&(4125(•  ;12/.#(6+.'+#(I/*#(0)(#"&+(

– 34<+(=4.>(•  -.0"14&+)*(8/)*(%+(*'5'*+.1+6+.&(

Page 16: CM4-initiation au référencement - Adrian CHIFUCM4-initiation au référencement.pptx Author Damien Dudognon Created Date 10/11/2012 2:18:40 PM ...

B+(34<+(=4.>(

•  -0'+(<'.'*4%+(– Q/66+.&(0"#2.<)+*().+(84<+(7)4%"&42G+(0D).+(4)&*+(6/".#(7)4%"&42G+(E(

–  -.0"14&+)*(&+.4.&(1/68&+(•  H)(./6$*+(0+(%"+.#(8/".&4.&(G+*#().+(84<+(`(".0+J+*(

•  H)(34<+(=4.>(0+(1I47)+(84<+(1/.&+.4.&().(%"+.(G+*#(%4(84<+(`(".0+J+*(

Page 17: CM4-initiation au référencement - Adrian CHIFUCM4-initiation au référencement.pptx Author Damien Dudognon Created Date 10/11/2012 2:18:40 PM ...

B+(34<+(=4.>(

•  -0'+(<'.'*4%+(– 34<+#("68/*&4.&+#(cd(*+m/"G+.&(8%)#(0+(%"+.#(

– B"+.(N("68/*&4.&(P(8%)#(#"<."R1425(– n+4)1/)8(0+(%"+.(cd(1I47)+(%"+.(4(6/".#(0+(G4%+)*(

Page 18: CM4-initiation au référencement - Adrian CHIFUCM4-initiation au référencement.pptx Author Damien Dudognon Created Date 10/11/2012 2:18:40 PM ...

B+(34<+(=4.>(

•  S2%"&'(– Q/.0"2/..+(%+(1/68/*&+6+.&(0+#(*/$/&#(•  ='<)%4*"&'(0)(84##4<+(•  3*/5/.0+)*(0D4.4%O#+(•  ]+#2/.(0+#(84<+#(0O.46"7)+#(

Page 19: CM4-initiation au référencement - Adrian CHIFUCM4-initiation au référencement.pptx Author Damien Dudognon Created Date 10/11/2012 2:18:40 PM ...

='5'*+.1+6+.&(84##"5(

•  B+(#"&+(+#&:"%(G"#"$%+(84*(]//<%+(E(34*(%+#()2%"#4&+)*#(E(– ;11+##"$"%"&'(•  h+1I."7)+(

–  g/)*1+(?./6(0+(0/64".+A(–  h+1I./%/<"+#(+68%/O'+#(?lh9BC(QggC(_%4#IC(KA(

–  @4G"<4&+)*#(?-XC(QI*/6+C(__A(

–  ='#+4)J(•  X*</./6"+(

–  @/*6+#(+&(*+1/664.042/.#(,jQ(

Page 20: CM4-initiation au référencement - Adrian CHIFUCM4-initiation au référencement.pptx Author Damien Dudognon Created Date 10/11/2012 2:18:40 PM ...

='5'*+.1+6+.&(84##"5(

•  -0+.2R+*(%+#($/.#(6/&#(1%'#(– B"'#(4)(6'2+*(0)(#"&+C(4)(8*/0)"&C(K(•  g"68%+#(N(;G"/.(P(•  e)(1/68/#'#(N(;"*$)#(;joZ(P(

– 3+*2.+.&#(0D).(8/".&(0+(G)+(&*4R1(•  p&)0+(0+#(+.1I\*+(#)*(%+#(6/&+)*#(

–  h*4R1(84*(6/&(1%'(

–  gO./.O6+#(

– g'%+12/.(+.(5/.12/.(0+(%4(1"$%+(

Page 21: CM4-initiation au référencement - Adrian CHIFUCM4-initiation au référencement.pptx Author Damien Dudognon Created Date 10/11/2012 2:18:40 PM ...

='5'*+.1+6+.&(84##"5(

•  -0+.2R+*(%+#($/.#(6/&#(1%'#(– S.(./6$*+(%"6"&'(0+(6/&#(1%'#(+.(5/.12/.(0+#(1I468#(

– 34*(+J+68%+(•  h"&*+(q(6/".#(0+(UZ(

•  H+#1*"82/.(q(6/".#(0+(YZ(

Page 22: CM4-initiation au référencement - Adrian CHIFUCM4-initiation au référencement.pptx Author Damien Dudognon Created Date 10/11/2012 2:18:40 PM ...

='5'*+.1+6+.&(84##"5(

•  ;)<6+.&+*(%+(&*4R1(<*r1+(`(%4(1/6$".4&/"*+(– ='84*2*(%+#(6/&#(".&'*+##4.&#(#)*(%+(#"&+(

– B+#(1/6$".+*(– B+#(".&*/0)"*+(04.#(%+(1/.&+.)(0+(8%)#"+)*#(64."\*+#(•  h+J&+#(•  B"+.#(•  H+#1*"82/.#(0D"64<+#(

•  K(

Page 23: CM4-initiation au référencement - Adrian CHIFUCM4-initiation au référencement.pptx Author Damien Dudognon Created Date 10/11/2012 2:18:40 PM ...

='5'*+.1+6+.&(4125(

•  B+(8*".1"8+(– n/6$".<(•  ='5'*+.1+*().(#"&+(`(#/.(".#)(#)*(0+#(6/&#(1%+5#(./.(0'#"*'#(•  ='5'*+.1+*().(#"&+(0+(%D+J&'*"+)*(#4.#(&/)1I+*(4)(#"&+(%)":6[6+(

– Q/66+.&(E(•  ]*r1+(4)($41>%".>#(

Page 24: CM4-initiation au référencement - Adrian CHIFUCM4-initiation au référencement.pptx Author Damien Dudognon Created Date 10/11/2012 2:18:40 PM ...

='5'*+.1+6+.&(4125(

•  S.($41>%".>(1D+#&(7)/"(E(– B"+.(7)"(84*&(0D).(#"&+(+&(7)"(8/".&+(G+*#().+(4)&*+(84<+(

•  n"+.(1/.#&*)"*+().($41>%".>(– B"+.(./66'(

– 3*'1'0'(+&(#)"G"(0+(&+J&+(– Q/.&+J&)+%%+6+.&(1/**+1&(

Page 25: CM4-initiation au référencement - Adrian CHIFUCM4-initiation au référencement.pptx Author Damien Dudognon Created Date 10/11/2012 2:18:40 PM ...

='5'*+.1+6+.&(4125(

•  B+#($41>%".>#(+J&+*.+#(– p1I4.<+(0+(%"+.#(– g"&+#(?#/)*1+#A(0"M'*+.&#(

Page 26: CM4-initiation au référencement - Adrian CHIFUCM4-initiation au référencement.pptx Author Damien Dudognon Created Date 10/11/2012 2:18:40 PM ...

='5'*+.1+6+.&(4125(

•  B+#($41>%".>#(".&+*.+#(– 94"%%+*(#/.(#"&+(•  H/..+*(0+(%4(G"#"$"%"&'(`(&/)&+#(%+#(84<+#(•  B"6"&+*(%4(8*/5/.0+)*(0+(.4G"<42/.(

– ;6'%"/*+*(#/.(*'5'*+.1+6+.&(#4.#(54"*+(488+%(`(0+#(#/)*1+#(+J&+*.+#(

Page 27: CM4-initiation au référencement - Adrian CHIFUCM4-initiation au référencement.pptx Author Damien Dudognon Created Date 10/11/2012 2:18:40 PM ...

B+#(e)2%#(

•  ^)+%7)+#(/)2%#(0+(]//<%+(– ;.4%O21#(– ,+$64#&+*(&//%#(– ;0,/*0#(– g"&+648(

Page 28: CM4-initiation au référencement - Adrian CHIFUCM4-initiation au référencement.pptx Author Damien Dudognon Created Date 10/11/2012 2:18:40 PM ...

B+#(e)2%#(

•  ;.4%O21#(

Page 29: CM4-initiation au référencement - Adrian CHIFUCM4-initiation au référencement.pptx Author Damien Dudognon Created Date 10/11/2012 2:18:40 PM ...

B+#(e)2%#(

•  ;.4%O21#(

Page 30: CM4-initiation au référencement - Adrian CHIFUCM4-initiation au référencement.pptx Author Damien Dudognon Created Date 10/11/2012 2:18:40 PM ...

B+#(e)2%#(

•  ,+$64#&+*(&//%#(

Page 31: CM4-initiation au référencement - Adrian CHIFUCM4-initiation au référencement.pptx Author Damien Dudognon Created Date 10/11/2012 2:18:40 PM ...

B+#(e)2%#(

•  ,+$64#&+*(&//%#(

Page 32: CM4-initiation au référencement - Adrian CHIFUCM4-initiation au référencement.pptx Author Damien Dudognon Created Date 10/11/2012 2:18:40 PM ...

B+#(e)2%#(

•  ;0,/*0#(

Page 33: CM4-initiation au référencement - Adrian CHIFUCM4-initiation au référencement.pptx Author Damien Dudognon Created Date 10/11/2012 2:18:40 PM ...

B+#(e)2%#(

•  ;0,/*0#(

Page 34: CM4-initiation au référencement - Adrian CHIFUCM4-initiation au référencement.pptx Author Damien Dudognon Created Date 10/11/2012 2:18:40 PM ...

B+#(e)2%#(

•  g"&+648(