Cluster Final Presentation

7/31/2019 Cluster Final Presentation

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Presented by,

Palash Saikia

Pooja Verma

Ramasubramania Raja

Satheesh Kumar

Varun Rakesh


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CLUSTER TIMELINE OF

ACTIVITIESDATE PLACE OF VISIT ACTIVITY

17.12.2011 Murugan Co-op SilkSociety

First day Reporting &Registration

19.12.2011 Murugan Co-op SilkSociety

Learnt about the SocietyBusiness Structure

20.12.2011 Processing Area Learnt about the SilkProcessing

21.12.2011 Murugan Co-op SocietyStore

Understood the Sales &Marketing part of the

society

22.12.2011 Murugan Co-op Society Found problems facedby the store andRecommendedsuggestions forImprovisation


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INTRODUCTION

Year of establishment 1957 Members at the Initial Stage 12 members Salary type Fixed Salary by Society Management President Election Elected by the Core Committee group Members Initial Share Price Rs.5 per share ( Buy 10 Share to be a Member of the Society ) Current Share Price Rs. 5 per share ( Buy 1000 Shares to be a Member of the

Society ) Dividend 14% Society controlled under Deputy Director of Silk Societies Society Turnover 11crores Loan Rs. 6, 55, 00,000

Interest Rate 12.5% Subsidy Levied 4% Additional Money Borrowed from Central Bank No. of Branches in Tamilnadu 26 Registered looms - 2550 Looms actively in current production - 850


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WAGE STRUCTURE & MEMBER

BENEFITS

Fixed wage per saree Rs. 100 TIFT Fund 10% of the fixed wage Silk Scheme 8% of the Fixed Wage Central Government subsidy 4% of the fixed wage

TN Government Savings & Securities fund Interest 6.5%of the Fixed wage

Casual Death Rs. 60000 + Rs.50000 under spot death Members under any difficulties Rs.1, 50,000

After Family Member death Family will receiveRs.1000 / month


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TECHNICAL DETAILS OF

THE SAREE JARI CONTENT

0.67 % - Gold 57 % - Silver 1 Hank 5000 Ends for Warp 52 Width will have 2500 Pairs (5000 Ends) Approx 1 kg of Jari approximately costs Rs. 2500 /-

DIFFERENT TYPES OF SILK SAREES

36 x 35 Ordinary Saree 36 x 42 Long Saree 38 x 42 / 41 x 35 / 33 x 35 Designer Saree 33 x 35 Blouses Length of Normal Saree 5.50 Meters Length Saree with Blouse 6.20 Meters


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SILK YARN YARN GROUPING YARN TYING

DYE MEASUREMENT STEAM CHAMBER DEGUMMING

PROCESS FLOW PICTURES


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RINSING DRYING REELING

WEAVING ZARI INSERTION JACQUARD CARD PUNCHING


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SWOT ANALYSIS

STRENGTH

A well established Society have 55 long years of Experience in SilkSarees field incorporated with a large no of Member & Shareholder

base A huge Inflow of Investment as well Subsidies from the Shareholders

& State Government of Tamilnadu A large pool of Artisans are still active members of the society A monthly sales of Rs. 7 Crores add up a strength to the company Received a large No. of Awards & Accolades from Government for

consistent performance in offering High Quality Silk products The member base of the society still remains at 2550

The working environment has been improvised by the softwaresimplemented specially for the Designing, Sales & Marketingdepartments

Umpteen No. of designs in Silk Sarees


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WEAKNESS

Usage of conventional Rearing, Reeling, Throwing & dyeing technologies were Time

consuming, Require more Human resource requirement

They are witnessing acute shortage of Skilled Weavers has shooting up due to Wagecompetency with other Industries

Poor Advertising skills to promote the society due to in sufficient funds from the government

side

OPPORTUNITIES

State government order on waiving Weavers Loans

Proper utilization of fund towards Improvising & Implementing state of art manufacturingtechnologies

There is a huge potential for organic materials and Traditional type silk sarees in other

countries

THREATS

Private silk saree shops (Eg: Prakash Silks for Murugan co-op Society) are the major threats

for the co-op societies. Low and middle level customers are looking for lower price range that can be achieved by

altering the standards of silk saree making done by private shops

Intense advertising and marketing campaign from the private shops as well the large no human

resource for a single store


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KEY PERFORMANCE

INDICATORS

SOCIETY GROWTH STRUCTURE

S.NO PERFORMANCE INDICATORS 2006 2007 2008 2009 2010

1 NO. OF ACTIVE MEMBERS 2599 2588 2578 2564 2555

2 SHARE VALUE ISSUED (RS.) 15015150 14891260 14686700 14435100 14280475

3 TURNOVER (Rs) 79387678 80723319 72383914 80065556 82303478

4 TOTAL SALES VALUE 90687678 110952312 113979870 117269530 104453539

5 GROSS PROFIT 10469725 14701117 15558679 19606497 15463547

6 NET PROFIT 8367969 5759278 7474904 12097610 7153001

7 EXPENDITURE TOWARDS WAGES (Rs) 22251519 19697192 18753243 19322960 18333914

8 BONUS ISSUED FROM PROFIT (Rs) 4183281 2875790 3731845 6048086 3575113

9 BONUS PERCENTAGE % 18.80% 14.60% 19.90% 31.30% 19.50%


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INFERENCE

A less No. of Active Members have gone out because since a Big time growth in Industrial

area of Kanchipuram A government subsidy scheme have helped some extent to protect members going out the society


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INFERENCE There is a decrease in Value of the shares issued due to the


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INFERENCE Due to poor performance in sales because of unanticipated market dumpness the

Turnover has come down


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INFERENCE

A reasonable mark has been registered in Net Profit Levels since last year have shown

peak in profit levels due to rush in Tax Auditing


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INFERENCE

A decrease in Expenditure because of a part of senior employees have

surrendered their membership


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PROBLEMS

Slow adaptability to innovative approaches in

promoting handloom products.

Mass shift in workforce from handloom

weaving to other tertiary sector activities.

Number of skilled weavers coming down

Poor Advertising skills to promote the

society due to in sufficient funds from thegovernment side


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SUGGESTIONS /

RECOMMENDATIONS

To Improvise Marketing and promotions

Promotion / Advertising

Visual Aspects

Labelling

Product Designing

Selling Skills

Customer Relationship (Store & Exhibitions) Trade show and Exhibitions


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CONCLUSION

The strength of Kanchipuram saree is itsstrength, vibrant colors etc., It is one of theinimitable arts of India and its legitimacy should

be defended

Since the Market demand and artifact changingthe tradition remains intact

it is vital that authorities start preparing forconfronts and keep this industry from fading The

future of the silk industry is not clear The industry, has to diversify and move to value-added products, particularly as the use of silksari is falling


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SPECIAL THANKS TO

Mr. Munusamy, general Manager, Murugan

Co-op Silk Society, Kanchipuram

Special officer, Kanchipuram Silk Society

Development Board, Kanchipuram

Cluster Final Presentation

Documents

Transcript of Cluster Final Presentation