Making Dumb Clouds Smart

Joe Drumgoole/ Eamon Leonard

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What is Cloud Computing?• Virtualised Infrastructure• Pay as your use• Scale Up/Scale Down• Unbounded Resources• IaaS, PaaS, SaaS

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Core Services• Storage• Compute• Queuing• Entity Storage (poor man’s database)• Others – CDN, Native Disks

The Players• Infrastructure as a Service (IaaS)

– Amazon, Microsoft, RackSpace, GoGrid• Platform as a Service (PaaS)

– Google, Microsoft, SalesForce• Software as a Service (SaaS)

– Google, Microsoft, SalesForce• Emerging Players

– IBM, Oracle, HP

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Larger Firms Are More Interested In Pay-Per-Use Hosting Of Virtual Servers At Providers

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Adoption – Amazon Storage

The Opportunity

Reduce your cost base by understanding your cloud

spending

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Emerging Services

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Cloud Performance

Cloud Redundancy

Cloud Analytics

Real Time Txn Costs

CostComparison

HistoricalAnalysis

QueueLength

RequestLatency

Caching TxnRatios

LatencyComparison

StorageRAID

QueueRAID

Backup AutomatedFail over

Key Launch Services

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Cloud Performance

Cloud Redundancy

Cloud Analytics

Real Time Txn Costs

CostComparison

TxnRatios

HistoricalAnalysis

LatencyComparison

QueueLength

RequestLatency

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The Problem• Per Transaction Services• But coding errors can magnify costs• Need realtime prediction and alerting

– During development– During production

• Need mirroring for redundancy• Caching for Performance• Cost comparison between vendors

Focus

Better User ExperienceNot

More Features

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Pricing• Charge for use of the software stack• Fixed price per service• Software stack is rented as a packaged offering

(AMI)• Use Amazon DevPay/SimplePay

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Launch Plan• Alpha – Private Users – September ‘09• Public Beta – Invitations – October ‘09• Full Release – November ’09• Launch Partners with Microsoft Azure at PDC• Submit to Techcrunch 50/Demo• Incorporate US Subsidiary for billing

Events• Tech Conferences

– TechCrunch 50– Le Web 3.0– Next Web– Web 2.0 Expo– Any Cloud Computing Event

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Blog Coverage• TechCrunch• Startup Squad• Read Write Web• Dave Winer• Robert Scoble• Use Cloud Analytics as driver• Produce “Quarterly Cloud Report”

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Financials (Euros)Q3 2009

Q4 2009

Q1 2010

Q2 2010

Q3 2010

Q4 2010

Totals

Dev Costs

65000 60000 60000 60000 60000 60000 365000

MktCosts

3600 7800 7800 17300 37800 37800 112100

G&A Costs

8000 3000 13000 3000 3000 3000 33000

Revenue 0 0 24000 90000 200000 350000 664000

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Competitors• Excel downloads from Amazon• Azure? • Home grown solutions• Remember analysing Apache Log files?

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Conclusion• Cloud Computing is Hot• Vendors have feature obsession• End users want integrated services• Transaction costs will kill you• Pay as you use – Know what you use• It might be cheaper next door

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Your Turn

Q & A

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The Solution