Clouds on the horizon? Mejores prácticas para el despliegue de aplicaciones en nube
Clouds gathering on the horizon Presentation Title · 2015. 3. 31. · Clouds gathering on the...
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Presentation Title Subtitle
Date and Location
Clouds gathering on the horizon
Konstanze Auernheimer
Director of Marketing & Analysis, STR Global
Visitor Economy Forum
London, 1 Dec 2011
Trends in the UK hotel market
• Global offices in London and Singapore •Additional staff in Milan, Beijing, Jakarta, Tokyo and Sydney •And our sister company sits in Hendersonville, TN
• Global client base
• Over 44,000 hotels submit their performance data • Over 140,000 hotels in our database
• The industry standard. Used by all of the worlds major international and national hotel chains.
•official benchmarking suppliers to Hilton, Marriott, Intercontinental, Starwood, Hyatt, Choice, Rezidor, Kempinski, etc
• For participating hotels: complimentary access to industry data
STR Global, Ltd The leading provider of hotel data to the global hotel industry
Supply and demand Key performance indicators Outlook
Agenda
-1.0
-0.5
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
Jan
-06
May
-06
Sep
-06
Jan
-07
May
-07
Sep
-07
Jan
-08
May
-08
Sep
-08
Jan
-09
May
-09
Sep
-09
Jan
-10
May
-10
Sep
-10
Jan
-11
May
-11
Sep
-11
Luxury & Upscale & Midscale &
Supply across the UK YOY % chg, monthly supply, UK by class
-15.0
-10.0
-5.0
0.0
5.0
10.0
15.0
20.0 Ja
n-0
6
May
-06
Sep
-06
Jan
-07
May
-07
Sep
-07
Jan
-08
May
-08
Sep
-08
Jan
-09
May
-09
Sep
-09
Jan
-10
May
-10
Sep
-10
Jan
-11
May
-11
Sep
-11
Luxury & Upscale & Midscale &
Demand across the UK YOY % chg, monthly demand, UK by class
0
20
40
60
80
100
120
140
160
2,700,000
2,800,000
2,900,000
3,000,000
3,100,000
3,200,000
3,300,000
Jan
-05
May
-05
Sep
-05
Jan
-06
May
-06
Sep
-06
Jan
-07
May
-07
Sep
-07
Jan
-08
May
-08
Sep
-08
Jan
-09
May
-09
Sep
-09
Jan
-10
May
-10
Sep
-10
Jan
-11
May
-11
Sep
-11
Supply Occ ADR
London Seasonal adjusted supply ( # monthly rooms ), occ, ADR
0
10
20
30
40
50
60
70
80
9,000,000
9,500,000
10,000,000
10,500,000
11,000,000
11,500,000
12,000,000 Ja
n-0
5
May
-05
Sep
-05
Jan
-06
May
-06
Sep
-06
Jan
-07
May
-07
Sep
-07
Jan
-08
May
-08
Sep
-08
Jan
-09
May
-09
Sep
-09
Jan
-10
May
-10
Sep
-10
Jan
-11
May
-11
Sep
-11
Supply Occ ADR
Regional UK Seasonal adjusted supply ( # monthly rooms ), occ, ADR
Supply and demand Key performance indicators Outlook
Agenda
-10% -5% 0% 5% 10% 15%
Birmingham
Bristol
Coventry
Gatwick
Heathrow
Leeds
Liverpool
London
Manchester
Newcastle
Nottingham
Sheffield
Southampton
York
ADR
Occ
Selected English cities Jan-Oct 2011, % chg, local currency
Class comparison
£62
£93 £161
Midscale and economy
Upscale and upper midscale
Luxury and upper upscale
YTD Oct 2011, RevPAR
£33 £44
£66
Luxury and upper upscale
Upscale and upper midscale
Midscale and economy
London Regional UK
Supply and demand Key performance indicators Outlook
Agenda
-60%
-40%
-20%
0%
20%
40%
60%
80%
Jan
YR
-1
Mar
YR
-1
May
YR
-1
Jul Y
R-1
Sep
YR
-1
No
v YR
-1
Jan
Mar
May
July
Sep
t
No
v
Jan
YR
+1
Mar
YR
+1
May
YR
+1
Jul Y
R+1
Sep
YR
+1
No
v YR
+1
Jan
YR
+2
Mar
YR
+2
May
YR
+2
Jul Y
R+2
Sep
YR
+2
No
v YR
+2
Atlanta Sydney Athens Beijing
Demand in Olympic Cities Monthly occupied rooms % change YOY
20,000 40,000 60,000 80,000 100,000 120,000 140,000
Birmingham
Heathrow
Leeds
Liverpool
London
Manchester
Newcastle
Existing
Pipeline
Development Pipeline - England # daily rooms, Oct 2011 pipeline
Forecast – Selected Cities 2012 RevPAR forecast % chg, local currency
Declines expected Growth expected
Manchester Birmingham Gatwick Heathrow
Edinburgh Glasgow London Regional UK
Leeds
STR Global, Ltd is the exclusive owner of all rights in this presentation and its content. Reproduction of all or a portion of this presentation for any purpose without prior approval of STR Global is strictly prohibited. This presentation is based on information compiled by STR Global Ltd. No strategic or marketing recommendations or advice are intended or implied.
Contact details
Konstanze Auernheimer
0207 922 1961
www.strglobal.com