Cloud World Tour Final 091027105805 Phpapp01

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SAP 2009 / Page 1

Frank StienhansBST Innovation Center [email protected]

July 15 th 2009

Cloud Computing @ SAPCloud Computing @ SAPSAP UK Worldtour SAP UK Worldtour


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SAP 2009 / Page 2

Copyright 2008 SAP AGAll rights reserved

No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The informationcontained herein may be changed without prior notice.Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors.SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver, Duet, Business ByDesign, ByDesign, PartnerEdge and other SAP products and servicesmentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned and associated logos displayed are the trademarks of their respective companies. Datacontained in this document serves informational purposes only. National product specifications may vary.

The information in this document is proprietary to SAP. This document is a preliminary version and not subject to your license agreement or any other agreement with SAP. This document contains only intended strategies, developments, and functionalities of the SAP product and is not intended to bebinding upon SAP to any particular course of business, product strategy, and/or development. SAP assumes no responsibility for errors or omissions inthis document. SAP does not warrant the accuracy or completeness of the information, text, graphics, links, or other items contained within this material.This document is provided without a warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability,fitness for a particular purpose, or non-infringement.SAP shall have no liability for damages of any kind including without limitation direct, special, indirect, or consequential damages that may result from theuse of these materials. This limitation shall not apply in cases of intent or gross negligence.The statutory liability for personal injury and defective products is not affected. SAP has no control over the information that you may access through theuse of hot links contained in these materials and does not endorse your use of third-party Web pages nor provide any warranty whatsoever relating tothird-party Web pages

Weitergabe und Vervielfltigung dieser Publikation oder von Teilen daraus sind, zu welchem Zweck und in welcher Form auch immer, ohne dieausdrckliche schriftliche Genehmigung durch SAP AG nicht gestattet. In dieser Publikation enthaltene Informationen knnen ohne vorherige Ankndigunggendert werden.Einige von der SAP AG und deren Vertriebspartnern vertriebene Softwareprodukte knnen Softwarekomponenten umfassen, die Eigentum anderer Softwarehersteller sind.SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver, Duet, Business ByDesign, ByDesign, PartnerEdge und andere in diesem Dokumenterwhnte SAP-Produkte und Services sowie die dazugehrigen Logos sind Marken oder eingetragene Marken der SAP AG in Deutschland und inmehreren anderen Lndern weltweit. Alle anderen in diesem Dokument erwhnten Namen von Produkten und Services sowie die damit verbundenenFirmenlogos sind Marken der jeweiligen Unternehmen. Die Angaben im Text sind unverbindlich und dienen lediglich zu Informationszwecken. Produkteknnen lnderspezifische Unterschiede aufweisen.

Die in diesem Dokument enthaltenen Informationen sind Eigentum von SAP. Dieses Dokument ist eine Vorabversion und unterliegt nicht Ihrer Lizenzvereinbarung oder einer anderen Vereinbarung mit SAP. Dieses Dokument enthlt nur vorgesehene Strategien, Entwicklungen und Funktionen desSAP-Produkts und ist fr SAP nicht bindend, einen bestimmten Geschftsweg, eine Produktstrategie bzw. -entwicklung einzuschlagen. SAP bernimmtkeine Verantwortung fr Fehler oder Auslassungen in diesen Materialien. SAP garantiert nicht die Richtigkeit oder Vollstndigkeit der Informationen, Texte,Grafiken, Links oder anderer in diesen Materialien enthaltenen Elemente. Diese Publikation wird ohne jegliche Gewhr, weder ausdrcklich nochstillschweigend, bereitgestellt. Dies gilt u. a., aber nicht ausschlielich, hinsichtlich der Gewhrleistung der Marktgngigkeit und der Eignung fr einenbestimmten Zweck sowie fr die Gewhrleistung der Nichtverletzung geltenden Rechts.SAP bernimmt keine Haftung fr Schden jeglicher Art, einschlielich und ohne Einschrnkung fr direkte, spezielle, indirekte oder Folgeschden imZusammenhang mit der Verwendung dieser Unterlagen. Diese Einschrnkung gilt nicht bei Vorsatz oder grober Fahrlssigkeit.Die gesetzliche Haftung bei Personenschden oder die Produkthaftung bleibt unberhrt. Die Informationen, auf die Sie mglicherweise ber die in diesemMaterial enthaltenen Hotlinks zugreifen, unterliegen nicht dem Einfluss von SAP, und SAP untersttzt nicht die Nutzung von Internetseiten Dritter durch Sieund gibt keinerlei Gewhrleistungen oder Zusagen ber Internetseiten Dritter ab.Alle Rechte vorbehalten.


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SAP 2009 / Page 3

Organization and Disclaimer

Description Disclaimer

1. The following content represent ideas and prototypes not product announcements or commitments toproductize2. SAP is very interested in understanding the use cases and requirements you see.

Description

Product Organization: SAP Business Solutions and Technology (BST)

Large Enterprises: SAP Business Suite, SAP Large Enterprise On DemandSME: SAP All in One, SAP Business byDesign, SAP Business OneTechnology: SAP Business Objects, SAP NetWeaver

Description

Organization: SAP BST Innovation Center

Explore innovation potential of new market and technology trends including

On Demand, Virtualization, Cloud Computing,Web 2.0, Co-Innovation Communities, Rich User Experiences


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Description Agenda

n Introductionn Valuen General Use Casesn Conclusions

Cloud Computing Agenda

Theme

What could you do, if SAP would incorporate advanced forms of virtualization into our product and service offerings?


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Cloud Computing Definition

Trends

Cloud Computing allows On Demand Software Provisioning with Zero-Installation &Automatic Configuration at low cost and immediate access in Scalable Data Centers .

Definition from Consumer Perspective

Application Providers Platform Providers Infrastructure Providers Service Providers

400,000 Developers + ISVs

Selected Cloud Consumers & ISVs


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SAP 2009 / Page 6

Trends and Value of Cloud Computing

From Manufacturing toAutomation and Standardizationof IT Business

Industrialization of IT

From inflexible and long-termcontracts to payment of metered usage

Utility Computing

From long running customer projects to immediate fulfillment

of customer needs

On Demand Fulfillment

Value

Increase Business Agility, Increase R&D Efficiency

Breakthrough Consumption Experience of SAP Solutions

Reduce IT Costs/CAPEX for SAP, Customers and Partners


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Traditional Hosting vs. Amazon CloudHosting Costs of ERP for Development

Traditional Hosting Amazon ec2Min Term 500 / month 0.30 / hour Provisioning Time Min 1 week 6 min

Tradition al

Hosting


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Impact on SAP Business Solutions and Technology

Description Business Needs

Improve R&D Efficiency

Opportunities

Status

Provide SAP Internal CloudPiloting with SAP NetWeaver

CE1.Reduce IT Costs2. Increase Developer Efficiency

Phase 1: SAP R&D

March 2009: Validate value of Cloud Enablement withcustomers and partners

Phase 2: Customer/Partner POC

Potential for new products andservices

Phase 3: Products/Service

> 300 SAP employees as direct usersfrom 16 countries

> 4000 systems provisioned> 180.000 Hosting Cost Savings

Customer Validation started

Minimize Cost of consuming SAP Solutions(TCO)

New Product InnovationsNew Service Innovations


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Cloud Use Cases

DescriptionNon-Mission Critical Use Cases: Current Potential

Development / Patching / Customizing Testing (Manual, Automated, Scalability) Training Demo / Workshops / Events Trial / Evaluation

DescriptionMission Critical Use Cases: Future Potential

Disaster Recovery, On Premise: Provisioning of productive landscapes On Demand: Provisioning of productive services

DescriptionCloud Computing is a maturing approach

Integration with customer IT: Network, Operations, Billing Service Level Agreements: Security, High Availability, Performance


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SAP Employee

SAP Employee Cloud Self Service

Amazon Web Services[ ec2 | s3 | SQS ]

MeteringProvisioning Configuration

ConfigurationMetering

SAP Cloud Enabling Servicespowered by SAP NetWeaver CE

SAP Solutionhosted on EC2

SAP

Amazon AWS (Cloud Infrastructure)

DEMO 1

Virtualization

SAP Employee

Amazon Network

Cloud Segment

SAP Network


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SAP Employee

Lock-in Danger

Cloud Infrastructure

MeteringProvisioning Configuration

ConfigurationMetering

SAP Cloud Enabling Servicespowered by SAP NetWeaver CE

SAP Solution

Virtualization

SAP Employee

!!

Situation Todayn Private and Public Cloud Infrastructures are a dominant trendn

No single Cloud Infrastructure today is ideal for all use cases (SLAs, Integration, Costs)n Every Cloud Infrastructure so far has significant proprietary elements in their interface, creating lock-in effect for consumers

n SAP, Customers and Partners are interested in Standardization of Cloud APIs


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Cost Characteristics of Cloud InfrastructuresReal World Examples of using one SAP ERP System

Workshop1 day1.4%

Customer Demoincl. 1 week Development

7.5%

Local Development10h / Workday

30.0%

Central Systems24h / 7 days

100%

MonthlyConsumption


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Cloud Production Chain(SAP Internal)

VirtualApplianceLibrary

CloudInstances

NewContent

OperatingSystem

OS

I n s t a

n t i

a t e

OS+

NW

I n s t a

n t i

a t e

OS +SAP NetWeaver

C r e a t e A p p l i a n

c e

OS + NW +Suite Composite

C r e a t e A p p l i a

n c e

SuiteComposite

D e p l o y

SAPNetWeaver

D e p l o y


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Effect

Automated Functional Tests(SAP Internal)

time

Allocated machin es

T

8 night hours

T T T T T TT

Parallelize test case execution viaCloud Computing atNo additional cost

Automated TestController

Cloud Services

Amazonec2

Virtualization

Test Case

Machine

Legend


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Ideal Cloud Computing Infrastructure

Automat icOpera tions

Abstraction Layer Hardwar e

Virtualization

Abstraction Layer

Application

Virtualization

(HW) Virtualization, Application Virtualizationand Cloud Computing

SAP Solution &Platform

Operating System

Hardware

Reap the benefits &Do not pay the price of

complexity


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Cloud Segments

Gate

SAP SAP Cloud

Firewall

VPN

Appliance Cloud Segment CloudAccounting

&Operations

(Multi-Tenant)

Gate

GateGate

ISVFirewall

VPN

Appliance

Gate

Customer

Firewall

VPN

Appliance

Cloud Segment

Gate

Cloud Segment

Gate

Gate= Appliance for Secure Network Integration


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Cloud Landscape: CRM

CRM DB

CRMServer

CRM Application

BW DB

TREXServer

Analytics

BW Server

SAP CRM Landscape


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Cloud Landscape: SAP NetWeaver Cluster

SAP NetWeaver Central Instance

SAP NetWeaver Dialog Instance

SAP NetWeaver Cluster

SAP NetWeaver Web Dispatcher

SAP MaxDB Instance

DEMO 4


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Hardware Utilization with System LandscapesTodays Situation

SAP 2009 / SAP World tour / Page 21

UtilizedMachines

Sizing

Outage

Waste

Source: Amazon AWS

Challengen Avg. Utilization is


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Cloud Landscape: DynamicSAP NetWeaver Cluster

SAP NetWeaver Central Instance

SAP NetWeaver Dialog Instance

SAP NetWeaver Cluster SAP NetWeaver Web Dispatcher

SAP MaxDB Instance

DEMO 5

Load Monitoring Service

Dynamic ProvisioningController

Provisioning Service

Amazon Web Services


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Usage of SAP Employee Self ServiceRecent Survey Result


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Conclusions

Summary

Cloud Infrastructures are a clear trend in IT, increasing the business agility,decrease IT costs, and allow to consume SAP solutions in new ways

Significant potential value in the domain of non-mission critical use cases exist today

SAP is exploring options to provide additional value in form of product and/or service innovation

More Information

Blog: https://www.sdn.sap.com/irj/scn/weblogs?blog=/pub/wlg/14095

mail to: [email protected]

Please fill out the Cloud Survey

Interested in a Proof of Concept?
https://www.sdn.sap.com/irj/scn/weblogs?blog=/pub/wlg/14095mailto:[email protected]:[email protected]://www.sdn.sap.com/irj/scn/weblogs?blog=/pub/wlg/14095


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Cloud World Tour Final 091027105805 Phpapp01

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