© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1Cisco Confidential 1© 2012 Cisco and/or its affiliates. All rights reserved.

Giuliano Di Vitantonio

Cloud Supply and Demand:The Customer Perspective

Vice President, Data Center and Cloud Marketing

Cisco Gartner Data Center Conference

Las Vegas, Nevada

December 5, 2012

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

Session Flow

Cisco Cloud Overview

Customer Perspective

Discussions and

Your Questions

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Healthcare

Hybrid

Public Private

Government

RetailMedia

People

Business

Government

Cloud Provider

Cloud Provider

Cloud Provider

Cloud ServicesSupply

Cisco’s Cloud Vision: A World of Many Clouds

Cloud Services Demand

Enabling the Cloud’s Demand-Supply Ecosystem

Efficiency& Agility

Accelerated Deployment

Security Assured Experience

New Revenue Streams

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Cloud Options

Private On Premise Public SaaS

Multi-vendorbest of breed

Singlevendorintegrated

Valueadd

Hyper scale

Public Infrastructure

Source: SMO Model

1. Applications on best of breed infrastructure

2. Integratedstacks

3. Value-add clouds IaaS/VPC

4. Giant clouds IaaS

5. Best of breed SaaS

6. Giant clouds SaaS

Total Demand

Cloud Services: $25-32BCloud Infrastr.: $23-29B

Cloud Services: $18-22BCloud Infrastr.: $1-2BCloud Infrastr.: $30-39B

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Cisco’s Cloud Strategy

Enable Cloud Providers and Enterprises to Deploy Differentiated Cloud Services

Lead in Selected SaaS Categories, where Cisco has Differentiated Application IP

Cisco WebEx Collaboration

Cisco Cloud Security

Cisco Cloud Platform

Cloud EnablementServices

Unified Data

Center

CiscoApplications

Cloud IntelligentNetwork

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Solutions for the Demand SideSolutions for the Supply Side

Cisco’s Cloud Infrastructure Portfolio

Cisco Nexus® Family

Cisco UCS™

FamilyASR

FamilyCRS

FamilyISR

Family

Cloud EnablementServices

Unified Data

Center

Cloud IntelligentNetwork

UnifiedManagement

SecureX

CloudConnectors

Vblock plus Unified Management

FlexPod plusUnified Management

DeployingPrivate Cloud

Purchasing PublicCloud Services (IaaS)

IaaSSolution

Deploying PublicCloud Services (IaaS)

PartnerServices

Powering Clouds by uniquely combining Unified Data Center and Cloud Intelligent Network

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Session Flow

Cisco Cloud Overview

Customer Perspective

Discussions and

Your Questions

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8

CSC

Company Description• Global IT powerhouse

• Innovation: cloud, cyber security, big data and analytics

• Focus: application, infrastructure, and business process services; consulting; software and IP

Cloud Perspective and Strategy• Create next-generation cloud solutions for

the enterprise

• Enable standard workloads that are secure, reliable, easy to use, and supported by an innovative business model

Business Impact of Cloud• Enable new revenue sources and profit to

businesses

• Increase productivity, expand the bandwidth of IT to do more

• Enable secure consolidation of government / business data centers

Cloud-related Results• Leader in Gartner IaaS Magic Quadrant

• Launched only opex private cloud BizCloud – workload-ready in 10 weeks

• Developing IP to automate control of enterprise applications in the cloud

A global leader in providing technology-enabled business solutions and services

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PayPal

Company Description• Global online payment company—An eBay

Company

• More than 113 million active accounts in 190 markets and 25 currencies around the world

• Localized websites in 21 markets

Cloud Perspective and Strategy

• Solves the IT supply/demand issue

• Transforms enterprises into service providers to remain competitive

• Launched PayPal Community Cloud (PCC)

Business Impact of Cloud

• Time to market

• Growth

• Efficiency

Cloud-related Results• On demand self service

• Rapid elasticity

• Resource pooling

• Measured service

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Session Flow

Cisco Cloud Overview

Customer Perspective

Discussions and

Your Questions

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11

Thank you.