Cloud marketing strategy

17
Do you have a cloud marketing strategy?
  • date post

    19-Oct-2014
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This Cloud marketing strategy overview by Fraser Hay of theresultsacademy.com will help you plan your cloud marketing strategy.

Transcript of Cloud marketing strategy

Page 1: Cloud marketing strategy

Do you have a cloud marketing strategy?

Page 2: Cloud marketing strategy

Not Getting the results you want from your marketing?

You simply don't like Marketing, and wish someone else could take care of it all for you.

Your website isn’t ready, or it’s simply not generating the revenue, qualified leads or return on investment you want or need

You're not sure which marketing tactic, strategy, concept, or approach will work best for finding & converting leads into sales

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5 Common Reasons why most people get poor results promoting themselves.

You're too busy and don't have time for marketing, you're busy working with your existing clients2

You haven't got a plan or a system for pulling it all together.You need your own Cloud Marketing Strategy. One that gets results.5

Any of these apply to you? If so, then please progress to the next page.

Page 3: Cloud marketing strategy

Signs or hints of the issues you may be experiencing

INCREASEDECLINE

Are you experiencing a DECLINE in any of the above?

• Your cost per sale• Your cost per lead• Cancellations for appointments• Stress/Arguments about Money• Deadlines being missed• Personal Investment in Business• “no thank you" at appointments• “no thank you” on the phone• Bank / Credit Card Borrowings• Lead times between deals• in networking, but no sales • time spent online, but no signups

• Sales / Turnover• Profit / Share Price• ROI from your website• Sales from your website• Traffic to your website• Quality time spent with family• Qualified leads for your services• Confirmed Appointments• Accepted Sales Proposals• Enthusiasm for your Business• Qualified referrals• Market Share

Are you experiencing an INCREASE in any of the above?

Page 4: Cloud marketing strategy

You want and need a scalable model that can grow……as your business grows

Don’t make the mistake of the early dot com failures of the last decade – don’t invest all in the “back end technology and forget about the front end – sales !

Page 5: Cloud marketing strategy

Your Cloud Marketing Strategy consists of 3 parts

MindsetMost people fail with their marketing because they are not addressing the real issues or have gotten to the root of the actual problems that hold them back - they're only dealing with the Symptoms.

StrategyWe help you get in the right frame of mind, and help you to create an appropriate plan of action dependent on the human, technical and financial resources you have at your disposal.

TacticsWe share the very best no cost and low cost results driven marketing tactics, as well as case study results, so that you can gain repeat similar successes for your products and services.

It’s as simple as 1, 2, 3.

Page 6: Cloud marketing strategy

Succeed with a simple, powerful cloud marketing strategy

Never mistake activity for results.

Committing your plan to paper increases the chance of achieving it by 1000%

A clear vision backed by a definite plan can give you a tremendous feeling of confidence and personal power.

Tactics

Strategy

Mindset

Your

Mar

ketin

g Pl

an

Successful marketers follow a system

Results. Progress. Confidence.

90 D

ays

Why

W

hat

How

Page 7: Cloud marketing strategy

Successful Marketers Follow a System

Most people just lack a little direction, putting simple ideas into practice

Page 8: Cloud marketing strategy

Those that do it, have a positive outlook about marketing, not a negative one based on fear or rejection.

They recognise that marketing is all about setting and reaching objectives in bite sized chunks & having a plan of action that works.

They use a number of tools and resources to automate their marketing. Resources that can be scaled up as and when required.

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They understand their prospect's needs, how to attract their attention, offer a solution to their “pain” & convert them into clients2

Successful Marketers Follow a SystemMost people just lack a little direction, putting simple ideas into practice

They minimise capital investment and only invest what they need to by outsourcing to trusted partners5

Page 9: Cloud marketing strategy

They recognise that a sale doesn't necessarily happen on the first visit to a site – it takes time to build trust.

They have assembled a portfolio of digital assets that help to establish credibility & trust both onsite and out in the cloud.

The recognise that building trust takes time, and have a number of tactics to build relationship online leveraging social media.

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They know the 3 reasons why prospects don't buy at any given time and address them head on to maximise conversions into sales.7

Successful Marketers Follow a SystemMost people just lack a little direction, putting simple ideas into practice

They ask themselves the right questions, find the right answer &implement the correct solution by following their own system0

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You Need Your own System

You need a system that persuasively communicates the benefits of what you have to offer to your target audience, and get them wanting to do business with you.

You need a system that converts first time buyers into repeat customers, and enables you to generate even bigger and better results..

You need a System that helps you to identify what the marketing issues, challenges and obstacles are that are preventing you from achieving the results you want.

A System that gets results

Confidence

(Mindset)

Progress

(Strategy)

Results

(Tactics)

Page 11: Cloud marketing strategy

The RESULTS Formula

Start Generating progress & Results TodayRecognise the need for change

Encourage Others to engage you

Segment Your Market

Understand your audience

Leverage different tactics

The Internet as a marketing tool

Systemise Your Marketing

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There are many tactical approaches……that you can incorporate into your cloud marketing strategy

Video Syndication & Podcasting

Document & Presentation Sharing

Blogging & Micro Blogging

Article Writing & Press Releases

Joint Venture Marketing

Creating Passive Revenue Streams

Social Networking and Social bookmarking

Online Events, Webinars and Virtual Showcases

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Stop and think for a second.

In other words. How much is an average client worth to you? What’s your average sale or invoice worth to you in cash terms? Think how much one sale is worth.

In other words. How much is an average client worth to you? What’s your average sale or invoice worth to you in cash terms? Think how much one sale is worth.

Write down how many sales you need to recoup your investment. More importantly, how many sales do you need to give you the lifestyle or revenue you want?

Write down how many sales you need to recoup your investment. More importantly, how many sales do you need to give you the lifestyle or revenue you want?

Now think about 1, 10 or 50 sales?

Do some simple maths.

Whats a typical invoice value?

Page 14: Cloud marketing strategy

ReferralsReferrals

EventsEvents50 people booked up onto one of your teleconferences1000 people booked up onto one of your national seminars50 people booked up onto one of your teleconferences1000 people booked up onto one of your national seminars

What if you had £1m of intellectual Property and didn’t realise itWouldn’t you want to protect it & create passive revenue from it?What if you had £1m of intellectual Property and didn’t realise itWouldn’t you want to protect it & create passive revenue from it?

Would you like a 59% response to an email campaign?. 8000 enquiries to your “no cost” offer in the national pressWould you like a 59% response to an email campaign?. 8000 enquiries to your “no cost” offer in the national press

Saving up to 90% of the cost of your advertisingGetting £13,000 for every £150 you spend on advertisingSaving up to 90% of the cost of your advertisingGetting £13,000 for every £150 you spend on advertising

Getting found page 1, position 1 on Google every dayGetting FREE qualified traffic directly to your site every single dayGetting found page 1, position 1 on Google every dayGetting FREE qualified traffic directly to your site every single day

Getting 2 referrals at the end of every appointment or meetingAn endorsed mailing out to a JV Partner’s 25,000 listGetting 2 referrals at the end of every appointment or meetingAn endorsed mailing out to a JV Partner’s 25,000 list

Online TacticsOnline Tactics

AdvertisingAdvertising

CopywritingCopywriting

I.P.R.I.P.R.

A Complete Cloud Strategy presents so many…...different possibilities and opportunities. Imagine…

Page 15: Cloud marketing strategy

Alternatively, you can just keep watching the signs…

INCREASINGDECLINING

Are you experiencing a DECLINE in any of the above?

• Your cost per sale• Your cost per lead• Cancellations for appointments• Stress/Arguments about Money• Deadlines being missed• Personal Investment in Business• “no thank you" at appointments• “no thank you” on the phone• Bank / Credit Card Borrowings• Lead times between deals• in networking, but no sales • time spent online, but no signups

• Sales / Turnover• Profit / Share Price• ROI from your website• Sales from your website• Traffic to your website• Quality time spent with family• Qualified leads for your services• Confirmed Appointments• Accepted Sales Proposals• Enthusiasm for your Business• Qualified referrals• Market Share

Are you experiencing an INCREASE in any of the above?

Page 16: Cloud marketing strategy

History tells us that…

DESIRE

TIME

BUDGET

QUESTIONS

DESIRE. Not sure whether to sign up for the programme? Re-read pages 2 & 3. If you don’t need it then don’t do it. But if you do, act fast.

TIME – If you can’t dedicate 2 hours a week for the next 12 weeks, just sign up for our FOUNDATION Programme & the first 3 sessions.

BUDGET – If you can’t afford all 12 sessions, then just invest in the first 3. Upgrade as soon as you start generating progress & results.

QUESTIONS – It’s a big decision, so review this entire presentation again, then get in touch before your competitors do

There are 4 critical points need addressing before you proceed.

Page 17: Cloud marketing strategy

What’s the first objective in your cloud marketing

strategy that you want to achieve?

Either click the image or HEREAnd download our FREE CloudMarketing Audit or get in touch

Via our website at:www.theresultsacademy.com

Any questions? Give us a call on +44(0)1542 841319