Cloud Foundry Foundation 2015 Overview

Sam Ramji, CEO

§  People have changed how they consume and use information

§  Information and commerce must be ubiquitously available

§  The volume and variety of devices in use are exploding

§  The rate of change in what people want is continuously increasing

§  Speed of innovation is the new competitive advantage

Why Does Cloud Foundry Exist?

§  Cloud Foundry is an open standard for cloud applications

§  It is open source, multi-cloud, and multi-vendor §  It is hardened production infrastructure for global enterprises §  It is designed to make devops the normal state of computing

§  It is built for fast-cycle innovation of cloud applications

What is Cloud Foundry?

§  For business: •  speed to market + higher rate of user adoption

§  For development: •  scalable microservices + continuous deployment

§  For operations: •  faster cycle time + higher reliability

§  For everyone: •  it’s Open Source = No Vendor Lock-in

What Are The Benefits Of Cloud Foundry?

§  Organizations are adopting Cloud Foundry because:

•  fast is now a necessity, not a nice-to-have •  Cloud Foundry makes faster easy.

§  Building on Cloud Foundry doesn't just mean reducing costs, it also means expanding revenue.

To put it another way…

Vision and Mission

§  We see a world of cloud computing that is: •  ubiquitous and flexible, supporting public, private, and hybrid

deployment of applications. •  portable and interoperable, enabling users and developers to

move their applications wherever they need to go. •  vibrant and growing, underlying a massive ecosystem of

applications and developers based on an efficient marketplace.

Cloud Foundry Foundation Vision

§  Our purpose is to make Cloud Foundry the leading application platform for cloud computing worldwide.

§  The Cloud Foundry Foundation exists •  to drive the global awareness and adoption of Cloud Foundry as an

open source project, •  to grow a vibrant community of contributors, and •  to create coherence in strategy and action across all member

companies for the sake of the project and its users. §  We will do this by marketing the economic and technical activity of the

entire Cloud Foundry community; governing with fairness, energy, and optimism; and growing a massive ecosystem based on application and skills portability.

Cloud Foundry Foundation Mission

Linux

Public

OpenStack

J2EE

Buildpacks

Garden

Windows Private VMware .NET Containers Docker

vs.

vs.

vs.

vs.

vs.

vs.

The Tyranny of “Or”

Linux

Public

OpenStack

J2EE

Buildpacks

Garden

Windows Private VMware .NET Containers Docker

and

and

and

and

and

and

The Power of “And”

Drive Awareness and Adoption of Cloud Foundry as a Platform

First-ever worldwide attitudes & perceptions study of Cloud Foundry (“WW A&P”)

Common marketing, partner, and evangelism content catalog, “rolling thunder” PR supported by all members

5 top-tier industry/community events with impact, 450 Cloud Foundry community events worldwide

Grow Contribution to Cloud Foundry to support an Ecosystem

10 dojos established across North America, Europe, India, China, and Japan

PMCs set and reach goals for portability and interoperability; establish specific projects for security, integration, and multitenancy

High developer NSAT across committers and contributors

Build a Commercial Ecosystem on Cloud Foundry

Certification program established with at least 5 certified Cloud Foundry providers and 3rd party validation

Ecosystem mapped across horizontal and vertical layers, 4 working groups established, 4 ISVs recruited

Docker and OpenStack integrations in common use with high sysadmin NSAT; large body of free, open content showing app templates and best practices in multiple languages

2015 Goals

CEO Ramji

Technology Childers

Marketing & Ops

Davis

Brand& Comms

Maney

PR & AR Backstrom

Ecosystem Monson

Technical Evangelism

Peters

Chief of Staff

Frank

Organization: Cloud Foundry Foundation

Core team of fully-dedicated long-term professionals paid by Cloud Foundry Foundation revenue.

CEO Zemlin

CMO MacPherson

Events Manager

Brown PR/AR

Cloer

CRO Woster

Inbound Husser

Contracts Preston

CIO Westmoreland

IT Staff Lindsay

CFO Farnell

HR Smiley

Facilities Bishop

Bus Dev Dolan

PMO Kempke

Counsel Copenhaver

Extended Organization: Linux Foundation

Extended team of experienced open source foundation professionals supporting Cloud Foundry.

Who We Are Together

Cloud Foundry Foundation Membership Platinum

Gold

Silver

§  Your engagement is critical for all of us: •  Virtuous cycle of the Cloud Foundry ecosystem depends on

engagement and public awareness •  Continued growth and development of our ecosystem is critical

to our continued success as a project and as a foundation

§  A voice in the project is critical for you: •  Prevent vendor lock-in •  Ensure your voice is heard on business matters •  Influence the project roadmap

We Can’t Do It Alone. Neither Can You.

§  We see a human community that is:

•  PRAGMATIC and focused on exchanging practical experience.

•  DIVERSE and inclusive of people across race, gender, orientation, and lifestyle.

•  RESPECTFUL and committed to listening to thoughtful and honest perspectives.

The Cloud Foundry Community

§  Leverage Billions of Dollars in Shared R&D Effort §  Quarterly Global Market Research §  Prioritize Roadmap and PMC §  Clear Path to Contribution through Dojo Program §  Membership-wide Marketing & Communications Programs §  Special Interest Groups (SIGs) §  Special Access to Members and Events §  Strategy Council §  User Advisory Board §  Cloud Foundry Marketplace

Benefits of Membership

§  Enables members to target marketing, evangelism & business development resources for maximum return

§  Global survey measuring awareness and adoption of PaaS and Cloud Foundry §  Quarterly strategic survey research with massive sample size and global reach §  8 Geographies

•  US, Canada, UK, Germany, India, China, Japan, South Korea §  5 Languages

•  English, German, Chinese, Japanese, Korean §  Distributed across 4 major IT Decision Maker (ITDM) roles

•  Line-of-Business (21%), IT Managers (27%), Developers (27%), Operations (26%)

Quarterly Global Market Research

Project Management Leadership Council Responsibilities ▪  Managing overall roadmaps across PMCs ▪  Management of the overall release cycle integration ▪  Defining and enforcement of overall development, testing,

and quality policies

Project Management Committees + Council

PMC Leads

PMC Council

PMC Chair Executive Director

Project Lead(s)

PMC Members

PMC Lead

Member Representative(s) One per organization who has at least one

Dedicated Committer within any Active Project under the PMC

Project Management Committee Responsibilities ▪  Coordinate project themes ▪  Approve Project Lifecycles (I.E. incubation to active) ▪  Approve new projects ▪  Provide point of arbitration for issues

§  Fastest path to Dedicated Committer status •  Six weeks of collaboration

§  A learning experience beyond anything offered in the industry! •  Master Cloud Foundry by working shoulder to shoulder on the

open-source project with other Dedicated Committers •  Learn the project inside and out

§  Build longstanding relationships with other Dedicated Committers •  Streamlining the remote experience after the Dojo

§  Expand developer expertise •  Extreme programming, paired development, and a highly disciplined agile

practice •  Graduates go home prepared to integrate new practices into in-house

development efforts

Clear Path to Contribution - Dojo Program

§  Relationship Kick-off •  Press announcement •  Ongoing media opportunities

§  Global Summit Participation (multiple cities, globally) •  Speaking/Presentations •  Booth presence •  Early access to sponsorship opportunities

§  Global Industry Events •  Booth presence + community engagement •  Access to events

§  Ongoing Engagement •  Bi-Weekly Marketing Working Group •  Thematic collateral and “programs in a box”

Global Marketing & Communications Programs

Why We Are Inspired

We live in an age of open source datacenters

Carrier Networking

Datacenter Networking

Datacenter Operating Systems

Hardware

Virtual Machines

Operating Systems

Application Platforms

Programming Frameworks

Containers

Working together we can change the world.