CBS February 2013 Cloud Computing in the context of outsourcing
Cloud computing in context
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Transcript of Cloud computing in context
Copyright 2010 Freeform Dynamics Ltd 1 Copyright 2010 Freeform Dynamics Ltd
Cloud Computing in ContextBCS Meeting, Leeds, 8th July 2010
Dale VileResearch Director
Freeform Dynamics Ltd
www.freeformdynamics.com
Copyright 2010 Freeform Dynamics Ltd 2
About Freeform DynamicsIndustry analyst firm
Track IT industry developments and offeringsTrack the use of IT in business and evolving requirementsAdvise both end user organisations and suppliers
Research approach IT vendor and service provider briefings Large scale studies - face to face, telephone and online
Community research programme Investigate strategy, business case, architecture, best practiceVendor patronage model allows free distributionMedia partnerships for both input and output
Copyright 2010 Freeform Dynamics Ltd 3
Objective in a nutshell
INSIGHT/ADVICEMake the right decisions and get the most from
technology investments
INSIGHT/ADVICEOffer the right solutions to
the right clients to drive sustainable business
WIN/WINOverall aim to enable mature
customer/supplier relationships
Copyright 2010 Freeform Dynamics Ltd 4
Coverage by requirement, not product category
SOH
O, S
MB
TO E
NTE
RPRI
SE
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Audience focus
Mainstreamusers and buyers
‘Normal’ organisationsand individuals
Help busy IT and business professionals to evaluate the relevance of emerging ideas and technologies
No agendas, no evangelism, just straightforward insight
Copyright 2010 Freeform Dynamics Ltd 6
Cloud computing Industry hype or revolution in IT? Lots of conflicting agendas Lots of different views Platform
as a Service
Softwareas a Service
CommunityCloud
Infrastructureas a Service
PublicCloud Elastic
Cloud
PrivateCloud
Copyright 2010 Freeform Dynamics Ltd 7
“Two men say they’re Jesus; one of them must be wrong”Dire Straits, Industrial Disease
CloudComputing
Q. What is cloud?A. Depends who you ask and what they are trying to sell
Copyright 2010 Freeform Dynamics Ltd 8
-100% -75% -50% -25% 0% 25% 50% 75% 100%
Bespoke hosted setup, designed/tailoredspecifically for you needs, annual contract
Managed physical server, dedicated to you, fixedfee per month on contract
Fixed spec virtual server, shared infrastructure,fixed fee per month on contract
Flexible/scalable/elastic virtual server, paid for byresources used, no ongoing obligation
Virtualised pool of physical servers, dedicated toyou, fixed fee per month on contract
Yes No
Would you regard the following as legitimate examples of cloud computing? (Infrastructure)
Source and copyright 2010 Freeform Dynamics Ltd. Online survey of 401 IT professionals, April 2010
Traditional ISP hosting
||
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Would you regard the following as legitimate examples of cloud computing? (Hosted Apps)
-100% -80% -60% -40% -20% 0% 20% 40% 60% 80% 100%
Bespoke hosting of your application,dedicated setup, annual contract
Subscription based, fee per user per month,dedicated instance, 12 month contract
Subscription based, fee per user per month,shared multi-tenancy, 12 month contract
Subscription based, fee per user per month,dedicated instance, no minimum contract
Subscription based, fee per user per month,shared multi-tenancy, no minimum contract
On demand service, fee per resources used,shared multi-tenancy, no ongoing obligation
Yes No
Source and copyright 2010 Freeform Dynamics Ltd. Online survey of 401 IT professionals, April 2010
Copyright 2010 Freeform Dynamics Ltd 10
Would you regard the following as legitimate examples of cloud computing? (Messaging)
-100% -80% -60% -40% -20% 0% 20% 40% 60% 80% 100%
POP3/Web mail boxes provided as part of atraditional ISP service
Hosted public email services e.g. Hotmail, Google,etc, monthly subscription or ad funded
Hosted MS Exchange or Lotus Domino, fee peruser per month, 12 month contract
Hosted MS Exchange or Lotus Domino, month bymonth fee, no minimum contract
Mobile operator services for routing messagesto/from handheld devices
Hosted content filtering (e.g. MessageLabs typeservices, Web filters, etc)
Yes No
Source and copyright 2010 Freeform Dynamics Ltd. Online survey of 401 IT professionals, April 2010
|Huge investment by vendors, ISPs and Telcos
Well establishedIn consumer andSMB business|
Fast growing, proven demand|
Copyright 2010 Freeform Dynamics Ltd 11
Would you regard the following as legitimate examples of cloud computing?
-100% -75% -50% -25% 0% 25% 50% 75% 100%
Public social networking services (Facebook,Linked in, Myspace, Twitter, etc)
Business class social networking/collaboration, feeper user per month, on contract
Business class social networking/collaboration,month by month fee, no minimum contract
Hosted Application development/deploymentplatform with dynamic resource allocation (PaaS)
Yes NoSource and copyright 2010 Freeform Dynamics Ltd. Online survey of 401 IT professionals, April 2010
Copyright 2010 Freeform Dynamics Ltd 12
Would you regard the following as legitimate examples of cloud computing? (Technology)
-100% -75% -50% -25% 0% 25% 50% 75% 100%
Hardware/software clustering solutions
Mainstream server virtualisation solutions(hypervisors and associated tools)
Technology to create/manage virtualised serverpools with dynamic resource allocation
Traditional Citrix-style thin client architecture tocentralise desktop app execution
Modern desktop virtualisation/VDI solutions
Storage virtualisation solutions for creating flexiblepools of storage capacity
The mainframe as a host for dynamic virtualisedworkloads
Yes NoSource and copyright 2010 Freeform Dynamics Ltd. Online survey of 401 IT professionals, April 2010
Copyright 2010 Freeform Dynamics Ltd 13
Current state of affairs
It’s a bit of a mess !
Copyright 2010 Freeform Dynamics Ltd 14
IT Pro perceptions of what qualifies as ‘cloud’Emphasis on hosted services, not technologyPhysical elasticity of services is key
Scale capacity up and down based on demandNumber of users up and down at willAdd and remove features and functionality at willMulti-tenancy architecture important for software services
Commercial flexibility of services is keyPay for what you use; changes quickly reflected in billing Can stop using service at any time without penalty
Variation in emphasis on IaaS, PaaS and SaaS
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“How do we make the move to the cloud?”
Putting the cart before the horseCloud is not an end, it is a means to an endAnd it is not the only means!
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The stars aligning?
Cloud
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It’s really about ….
Copyright 2010 Freeform Dynamics Ltd 18
Back to basics
ObjectivesReduced cost and riskImproved service levelsReduced burden on IT
Key considerationsWorkload characteristicsIntegration requirementsSecurity and complianceOperational requirements
Copyright 2010 Freeform Dynamics Ltd 19
Horses for courses
Different applications and workloads will naturally run in different places
Hybrid and overspill requirement exist.
Bottom line: It doesn’t make to sense to force-fit everything to a single deployment model
HO
ST
ED
ON
-PR
EM
ISE
SHARED/DYNAMIC
DEDICATED/STATIC
Copyright 2010 Freeform Dynamics Ltd 20
Are you running any of these workloads or use cases on third party servers, via dynamic on-demand hosting?
0% 20% 40% 60% 80% 100%
Lightweight workloads
Predictable workloads
Periodic workloads
Compute-intensive workloads
Bursty workloads
Software development
Testing environments
Support/diagnostics
A lot Some Very Occasionally Not at all
LIVE SYSTEMS
WITHIN IT DEPT
Online survey of 312 IT professionals, May 2010
Copyright 2010 Freeform Dynamics Ltd 21
Are you running any of these workloads or use cases on third party servers, via dynamic on-demand hosting [to a significant degree]?
0% 1% 2% 3%
Lightweight workloads
Predictable workloads
Periodic workloads
Compute-intensive workloads
Bursty workloads
Software development
Testing environments
Support/diagnostics
LIVE SYSTEMS
WITHIN IT DEPT
Online survey of 312 IT professionals, May 2010
Copyright 2010 Freeform Dynamics Ltd 22
Are you running any of these workloads or use cases on third party servers, via dynamic on-demand hosting [to a significant degree]?
0% 1% 2% 3% 4% 5%
Variable workloads(aggregate)
Predictable workloads
Online survey of 312 IT professionals, May 2010
Copyright 2010 Freeform Dynamics Ltd 23
For each of these workloads or use cases, to what degree do you run them on your in-house server infrastructure?
0% 20% 40% 60% 80% 100%
Those already makingsignificant use oftraditional staticserver hosting
Those making someuse of tradional
hosting
Those making little orno use of traditional
hosting
Significant use Some use Very occasional use No use
Online survey of 312 IT professionals, May 2010
Copyright 2010 Freeform Dynamics Ltd 24
SaaS Suitability Quadrant (Large Scale Requirements)
The suitability of ‘software as a service’ depends on the context
Costs, risks and constraints can easily arise
Already using SaaS in this context
Consider SaaS suitable in theory
Consider SaaS to be unsuitable
IT Management Survey, 2008, 202 UK respondents
Copyright 2010 Freeform Dynamics Ltd 25
Use of SaaS, to any degree in any context(Picture derived from detailed responses of 202 IT managers to a range of specific questions relating to if and how SaaS is used)
0% 20% 40% 60% 80% 100%
Organisations in which IT is regarded as asource of business advantage by senior
business management
Organisations in which senior businessmanagement regard IT as primarily just an
enabler of advantage
Organisations in which the IT department islargely viewed as a cost centre at senior
business management level
Use SaaS at least somewhere in the organisation
No use of SaaS anywhere in the organisation
Don't know (unable to answer SaaS related questions)
Copyright 2010 Freeform Dynamics Ltd 26
Lots of hosted service options, lots of potentialON-DEMAND SERVICE CATEGORIES
Business application services It is in this area that the term ‘Software as a Service’ (SaaS) was originally coined. Services at this level are typically focused on the delivery of complete business functionality, e.g. CRM, ERP, etc.
Hosted productivity tools Services here are more concerned with horizontal capability ranging from desktop suites for end users, through to modelling, development and project management tools for analysts and developers.
Hosted comms/collaboration Spearheaded initially by hosted email and web conferencing, the number of services offerings in this area has exploded to include full unified communications and/or social media (directories, blogs, wikis, etc).
Trading community services As supply chain automation has gathered momentum in some industry sectors, services have emerged aimed at facilitating the way in which customers and suppliers collaborate and transact electronically.
Plug-in services A myriad of services exist which do not provide complete business functionality but ‘plug into’ existing applications to enhance or extend them. Examples include everything from mapping to credit checking.
Application platform services As an alternative to consuming pre-built services from external providers, application platform services provide development and runtime environments allowing custom applications to be built and hosted online.
Operational services This often overlooked but highly important category is where we find services concerned with online backup, archiving, security (e.g. email filtering), etc., and even full blown monitoring and management tools.
Copyright 2010 Freeform Dynamics Ltd 27
SaaS due diligence Provider
Stability, maturity, culture, etc Resources, facilities and policies
Service Software foundation, e.g. ‘standard’ package versus home grown Interoperability provided out of the box, e.g. desktop tools, mobile, etc Ability to configure, customise, extend, integrate (standard vs proprietary) Scope: not just functionality, but backup, recovery, archiving, support, etc Administration, operation, provisioning, security (including who does what) Data storage, management, import, export, auditing, compliance, etc End of life, inc migration of process definitions /business rules as well as data
Commercial Contract terms TCO, lifetime costs
Copyright 2010 Freeform Dynamics Ltd 28
Tips from ‘Cloud for Dummies’ Don’t dismiss or try to avoid cloud
It isn’t a massive revolution, but there is some good stuff going on
Beware of sweeping generalisations Cloud can mean all kinds of things, and no one size fits all Context is everything, know your own requirements
Don’t get suckered into industry/supplier agendas Everything is not moving to ‘the cloud’, and won’t do in our lifetimes Think cloud as part of the answer rather than the only answer Use your own requirements and objectives as the point of reference
Don’t make assumptions Work through the logic and the numbers yourself Do your due diligence – cloud does not magic all problems away
Focus on the underlying trend towards service-centricity
Copyright 2010 Freeform Dynamics Ltd 29 Copyright 2010 Freeform Dynamics Ltd
Cloud Computing in ContextBCS Meeting, Leeds, 8th July 2010
Dale VileResearch Director
Freeform Dynamics Ltd
www.freeformdynamics.com
Would you regard the following as legitimate examples of cloud computing?
Source and copyright 2010 Freeform Dynamics Ltd, online survey of 401 IT professionals, April 2010
Hosted server infrastructure
Other infrastructure based services
Hosted email/messaging
Hosted comms (web conferencing, VoIP, unified comms)
Hosted business apps (e.g. office tools, CRM, project mgmt, etc)
Other hosted services
On premise solutions
Copyright 2010 Freeform Dynamics Ltd 31
Would you regard the following as legitimate examples of cloud computing? (Hosted Comms)
-100% -80% -60% -40% -20% 0% 20% 40% 60% 80% 100%
Subscription based,‘all you can eat’ feeper user per month,12 month contract
Subscription based,‘all you can eat’
month by month fee,no minimum contract
On demand service,fee per minuteconsumed, no
ongoing obligation
Yes No
Source and copyright 2010 Freeform Dynamics Ltd. Online survey of 401 IT professionals, April 2010