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Transcript of Cloud and mobility (slideshare)
www.persistentsys.com
How Cloud Computing and Mobile
Devices are Enabling 21st Century
Business Transformation
Anand Deshpande ([email protected])
September 2011
www.persistentsys.com © 2011 Persistent Systems Ltd 2
Anand Deshpande
Personal History and Biases
• 1984: B. Tech. (Computer Science & Engineering) IIT Kharagpur (India)
• 1989: Ph.D. (Computer Science – Databases) Indiana University,
Bloomington, Indiana (USA)
• 1989-90 Member of Technical Staff at Hewlett-Packard Laboratories, Palo
Alto California.
• Since 1990, Founder and CEO of Persistent Systems.
• Responsible for general management, sales and tracking technology.
• Personally, track database technologies.
• Member of NASSCOM Executive Council, President, ACM India.
www.persistentsys.com © 2011 Persistent Systems Ltd 3
Persistent Systems
is a focused
software product
and technology services
company.
www.persistentsys.com © 2011 Persistent Systems Ltd 4
… with a Global Footprint
Victoria
Seattle
Chicago
Toronto
Quebec
Boston
Indiana
Dallas
Austin
San Jose
London
Netherlands
France
Hyderabad
Goa
Pune Nagpur
Singapore
Tokyo
Sales Office Delivery Center
…and more than 7000 employees.
Bangalore
www.persistentsys.com © 2011 Persistent Systems Ltd 5
Our strategy is focused
on creating the
Building Blocks
of next-generation
technology products
and solutions.
Cloud | Analytics
Collaboration | Mobility
www.persistentsys.com © 2011 Persistent Systems Ltd 6
• How do I execute a true multi-channel
strategy?
• What mobile architecture is right for my
enterprise?
• How does my UI need to change to ensure a
great user experience on today‟s mobile
devices?
Mo
bil
ity
• How do I migrate my application and data to the
cloud?
• How do I quickly develop and get my cloud platform
to the market?
• What applications should move to the cloud?
Performance?
Clo
ud
The Problems We Solve….
www.persistentsys.com © 2011 Persistent Systems Ltd 7
Insights
• How do I leverage the deluge of data
in my enterprises?
• How do I speed the time to market for
my Analytics product?
• How do I efficiently implement my
analytics engine?
BI
& A
naly
tics
Co
llab
ora
tio
n
• What is the ROI of implementing a
collaboration platform?
• How do I integrate new collaboration
tools & social media into my legacy
enterprise systems?
• What collaboration platform is right
for me?
www.persistentsys.com © 2011 Persistent Systems Ltd 8
The Persistent Advantage
www.persistentsys.com
How Cloud Computing and Mobile
Devices are Enabling 21st Century
Business Transformation
Anand Deshpande ([email protected])
September 2011
www.persistentsys.com © 2011 Persistent Systems Ltd 10
www.persistentsys.com © 2011 Persistent Systems Ltd 11
If all CIOs reduce IT budgets by 30% what
would be the implications to the software
industry?
• This presentation tries to address this question and identifies
opportunities in the post-cloud environment.
• This presentation is in the context of the CIO and enterprise
software and does not consider the consumer cloud world.
• The presentation has four parts:
1. Economics will drive cloud adoption. It is inevitable
2. Enterprises will run a Virtual Private Cloud with workloads
distributed across different types of clouds.
3. Mobile devices will be consumption device.
4. Cloud will enable new data-driven businesses.
www.persistentsys.com © 2011 Persistent Systems Ltd 12
Cloud computing
and mobile devices
are transforming the
software industry.
www.persistentsys.com © 2011 Persistent Systems Ltd 13
Cloud computing is the platform for next
generation of IT innovation.
www.persistentsys.com © 2011 Persistent Systems Ltd 14
What is driving the adoption of cloud
computing?
Economics.
www.persistentsys.com © 2011 Persistent Systems Ltd 15
What is driving the adoption of cloud
computing?
• Illusion of infinite resources
• No up-front cost
• Fine-grained billing (e.g. hourly)
• Utility Computing: Pay-as-you-go computing
promises substantially reduced cost.
Economics.
www.persistentsys.com © 2011 Persistent Systems Ltd 16
Unused resources
We are grossly over-provisioned
• Capacity includes:
• Computer Servers
• Storage
• Software Licenses
• Network bandwidth
• Energy
• Air Conditioning
• Rent
• Maintenance Costs
• Operator Staff
Static data center
Demand
Capacity
Time
Resourc
es
Slide Credits: Berkeley RAD Lab
www.persistentsys.com © 2011 Persistent Systems Ltd 17
Heavy penalty for under-provisioning:
Poor quality of service – lost customers.
Lost revenue
Lost users
Resourc
es
Demand
Capacity
Time (days) 1 2 3
Resourc
es
Demand
Capacity
Time (days) 1 2 3
Resourc
es
Demand
Capacity
Time (days) 1 2 3
Slide Credits: Berkeley RAD Lab
www.persistentsys.com © 2011 Persistent Systems Ltd 18
Ideally, want optimal provisioning of
capacity across all resources.
Static data center
Data center in the cloud
Demand
Capacity
Time
Resourc
es
Demand
Capacity
Time
Resourc
es
Slide Credits: Berkeley RAD Lab
Resourc
es
Demand
Capacity
Time (days) 1 2 3
Pay-per-use business models
www.persistentsys.com © 2011 Persistent Systems Ltd 19
By operating at scale, improving utilization,
simplifying operations, standardizing, increasing
reliability, reducing energy and cooling
• hardware costs can be reduced 33-70 percent
• maintenance costs can be reduced up to 50 percent
• support costs can be reduced by as much as 33 percent
• floor space/facility costs can be reduced 33-50 percent
http://www-935.ibm.com/services/us/its/html/green-datacenter-svcs-landing.html
www.persistentsys.com © 2011 Persistent Systems Ltd 20
Advantages of Cloud Computing
Agility Cost Device and
Location
Independence
Scalability
Multi-tenancy Security Maintenance Metering
www.persistentsys.com © 2011 Persistent Systems Ltd 21
Challenges for Cloud Computing
Privacy Compliance Legal Open source
Open standards Security Availability and
performance
Sustainability and
siting
www.persistentsys.com © 2011 Persistent Systems Ltd 22
Cloud Computing: Why Now?
Business factors
• Minimal capital
expenditure
• Pay-as-you-go billing
model
Economies of Scale
in the Data Center
• Experience of
operating data centers
efficiently
Technology factors
• Pervasive broadband
Internet
• Maturity in
Virtualization
Technology
Clean Slate
Approach
• Multi-tenancy
• Challenging the status-
quo
Business challenges will accelerate the adoption of cloud computing.
www.persistentsys.com © 2011 Persistent Systems Ltd 23
To summarize
• Enterprises will move to the cloud – this is inevitable.
• The speed of enterprises‟ movement to the cloud will
depend on the peer group and will be driven by
CEOs/CFOs comparing savings on the balance sheets of
their peers.
• This is not a technical decision.
• Unfortunately, the vendors and eco-system to migrate to
the cloud are not ready.
• The cost of migration and legacy systems is not accurately
factored in and will be a big impediment.
www.persistentsys.com © 2011 Persistent Systems Ltd 24
What does the
cloud mean for
the CIO?
www.persistentsys.com © 2011 Persistent Systems Ltd 25
Evolution of the cloud from the CIO’s
perspective
The CIO must consider
• Regulation, location mandates, other country specific laws. Perception
and reputation issues.
• Core and context apps – as perceived by the business – possibly an
evolving list.
• Need for flexibility
• Performance issues
• Cost
www.persistentsys.com © 2011 Persistent Systems Ltd 26
Where will I distribute my workload?
Private, Internally
hosted cloud
Hosted at a co-lo
Datacenter
Cloud: Platform as a
Service Provider
Industry- Specific Cloud
Cloud: Application as a
Platform Management
Layer
www.persistentsys.com © 2011 Persistent Systems Ltd 27
Private Internally Hosted Cloud
• Applications where regulation requires
then to be internally hosted.
• Critical applications – businesses not
comfortable if it is not internal.
• Private internal datacenters will
benefit from systems designed for the
cloud. Example virtualization, multi-tenancy etc.
• This will be the most expensive option
(staff ) and applications will move
away from a private internally hosted cloud over time.
Private, Internally
hosted cloud
Hosted at a colo
Datacenter
Cloud: Platform as a
Service Provider
Industry- Specific Cloud
Cloud: Application as a
Platform Management Layer
www.persistentsys.com © 2011 Persistent Systems Ltd 28
Hosted at a colocated datacenter
• Applications that are critical but do
not need to be internal.
• This is well accepted and is not seen
as a business risk any more.
• Costs savings because of shared staff,
shared infrastructure etc.
• Datacenters are getting sophisticated
and beyond racks and infrastructure,
provide software to create, operate
and manage environment that
leverage modern cloud technology – virtualization, multi-tenancy dynamic
provisioning etc.
Private, Internally
hosted cloud
Hosted at a colo
Datacenter
Cloud: Platform as a
Service Provider
Industry- Specific Cloud
Cloud: Application as a
Platform Management Layer
www.persistentsys.com © 2011 Persistent Systems Ltd 29
Cloud: Platform as a Service Provider
• For applications that are considered
less critical for business and regulation.
• Platform as a service provider provides
greater elasticity and dynamic provisioning and hence lower costs.
• Custom applications need to be
migrated the cloud to benefit from the advantages of dynamic provisioning
and multi-tenancy.
• Pre-packaged products will replace
custom applications as the cost of migration may not be justified.
Private, Internally
hosted cloud
Hosted at a co-lo
Datacenter
Cloud: Platform as a
Service Provider
Industry- Specific Cloud
Cloud: Application as a
Platform Management Layer
www.persistentsys.com © 2011 Persistent Systems Ltd 30
Industry Specific Cloud
• Industry leaders are likely to offer
their infrastructure and their
applications as a service. Example
banks, retail, logistics etc.
• Being familiar with stringent
regulations requirements of the
industry; they will have better
acceptance for security and
regulatory issues and business comfort.
• As resources are shared and multi-
tenancy built-in; costs are lower.
Private, Internally
hosted cloud
Hosted at a co-lo
Datacenter
Cloud: Platform as a
Service Provider
Industry- Specific Cloud
Cloud: Application as a
Platform Management Layer
www.persistentsys.com © 2011 Persistent Systems Ltd 31
Cloud: Application as a Platform
• Applications that are context
applications will move to the
application cloud. Examples of such
clouds are salesforce.com for sales,
workday for HR, Intuit for accounting, etc.
• Costs are significantly lower as
multi-tenancy and other
management efficiencies are built-in.
• More on Applications as a cloud later.
Private, Internally
hosted cloud
Hosted at a co-lo
Datacenter
Cloud: Platform as a
Service Provider
Industry- Specific Cloud
Cloud: Application as a
Platform Management Layer
www.persistentsys.com © 2011 Persistent Systems Ltd 32
Virtual Private Clouds
• An enterprise is likely to have
systems running across multiple
scenarios.
• It would be expected that these
applications run virtually as a
single unified datacenter,
managed centrally.
Private, Internally
hosted cloud
Hosted at a co-lo
Datacenter
Cloud: Platform as a
Service Provider
Industry- Specific Cloud
Cloud: Application as a
Platform Management Layer
www.persistentsys.com © 2011 Persistent Systems Ltd 33
Enterprises will operate
Virtual Private Clouds
• Virtual Private Clouds will span applications that will be deployed
• on-premise,
• off-premise but at a colo site
• in industry specific cloud, and
• in application-specific public clouds.
• Where they are deployed will be seamless to the end-user.
• They will be secure, centrally managed with identity and single sign-on
federated across these systems.
• They will federate billing.
• All systems will be designed for multi-tenancy and will be elastic and will
be provisioned to be available as needed.
www.persistentsys.com © 2011 Persistent Systems Ltd 34
Virtual Private Cloud
Data Center
On-premise
Industry Specific Cloud
Public Cloud
www.persistentsys.com © 2011 Persistent Systems Ltd 35
Management Layer
• The Virtual Private Cloud will have to be
centrally managed efficiently – with
minimal staff.
• Workloads must be seamless for the user.
• Must be secure
• Extended enterprise employees, partners etc.
applications running across private
and public clouds as part of the virtual
private cloud.
• Will require tools to run a distributed
environment efficiently.
Private, Internally
hosted cloud
Hosted at a co-lo
Datacenter
Cloud: Platform as a
Service Provider
Industry- Specific Cloud
Cloud: Application as a
Platform Management Layer
www.persistentsys.com © 2011 Persistent Systems Ltd 36
What is included in the
Management Layer?
• Management Layer must include the following:
• Identity management and provisioning. Single sign-on across all applications and
systems that are part of the virtual private cloud. The system should be able to
provision privileges and authority across multiple distributed systems.
• Create and run an Enterprise App Store. The Enterprise App Store will regulate the
apps that would be available to users of the enterprise virtual private cloud.
• Ability to monitor the distributed systems that are part of the virtual private cloud. Be
able to handle back-ups and DR, migrate loads, manage security, intrusion, etc.
• Manage billing across the distributed environment.
• Monitor workloads and manage most optimal placement of workloads across the
virtual private cloud on the basis of cost, performance, business risks etc. As most
workloads will be virtualized it would be possible to move workloads across
environments dynamically.
www.persistentsys.com © 2011 Persistent Systems Ltd 37
Who will manage the Virtual Private Cloud?
• From the CIOs point of view none of the cloud
operators have the credibility to run the cloud end-
to-end for the CIO‟s organization.
• They need someone who will provide service and
has established credibility.
www.persistentsys.com © 2011 Persistent Systems Ltd 38
Virtual Private Cloud Operators
• provide the CIO with complete end-to-end service – single point of contact.
• manage the virtual private cloud
• will work on migrating workloads to different configurations optimized to the
requirements of the CIO/Business.
• provide high-touch support to the end-users and to the CIO.
• manage the Enterprise App Store. Decide which applications are appropriate
for the organization.
• translate business requirements and build integration solutions required by the
business. They will optimize billing and provide a single bill for resources across the cloud.
• provide the CIO a financial l business model that charges the business on a
monthly basis.
www.persistentsys.com © 2011 Persistent Systems Ltd 39
To summarize
• Enterprises will run Virtual Private Clouds.
• The Virtual Private Cloud will provide end users seamless view of their
environment which will be centrally managed but distributed across multiple
“clouds.”
• A new class of software service providers – Virtual Private Cloud
Operators will emerge.
• Virtual Private Cloud Operators will provide the CIO with a full service
support for managing the cloud.
• Virtual Private Cloud Operators will manage the financials for the cloud
environment.
www.persistentsys.com © 2011 Persistent Systems Ltd 40
Mobile devices are getting main stream in
the Enterprise
Enterprises are opening up to
„bring your own device‟ culture
Tablet is becoming the „device of
choice‟ for enterprises
iOS and Android are a „must
have‟ to reach end customers.
Win7 … still in the wait and
watch mode. Application Scenarios
Mobilized legacy
applications
New Enterprise Apps that leverage mobility
Building task specific
mobile apps
Tablets
Smartphones
Hardened
Handsets
www.persistentsys.com © 2011 Persistent Systems Ltd 41
Tablets are driving a change in the
Enterprise
Primary Device
With Tablets as the primary device,
HTML5 will be the default environment
www.persistentsys.com © 2011 Persistent Systems Ltd 42
Mobile Devices are defining our
expectations from Computers
4
2
• Always on access with super fast boot time.
• Fast broadband speeds
• Near zero latency access to nearly all information
• More than day-long battery life
• Appropriate form factor
• Location based information
• Presence
www.persistentsys.com © 2011 Persistent Systems Ltd 43
Smart, connected “things” that interact and
interface with each other are getting all
pervasive.
www.persistentsys.com © 2011 Persistent Systems Ltd 44
Video is the new voice
Video Consumption
Video Sharing
Video Communication
www.persistentsys.com © 2011 Persistent Systems Ltd 45
Video unleashed …
4
5
www.persistentsys.com © 2011 Persistent Systems Ltd 46
Apps apps everywhere!
www.persistentsys.com © 2011 Persistent Systems Ltd 47
To summarize
• Mobile devices are getting mainstream. The CIOs have to
support them.
• Tablets are driving mobile deployment. HTML5 will be the
de-facto UI standard.
• Video is the new voice.
• Mobile computing will provide the network layer for sensors.
• Sensors will generate large amounts of data. Must find ways
to deal with large volumes of data.
www.persistentsys.com © 2011 Persistent Systems Ltd 48
Infrastructure is moving to the cloud … applications are next! Data will move with the applications.
www.persistentsys.com © 2011 Persistent Systems Ltd 49
Data on the cloud will
enable new data-centric
business models.
www.persistentsys.com © 2011 Persistent Systems Ltd 50
Data and Applications are rapidly
moving away from the desktop
into the cloud.
www.persistentsys.com © 2011 Persistent Systems Ltd 51
As applications move to the cloud they
will lose their tight hold on enterprise data.
Enterprise data will be available on the
cloud as a service independent
of the application.
www.persistentsys.com © 2011 Persistent Systems Ltd 52
Data is getting separated from Enterprise
Applications and is accessible on the cloud
through independent APIs.
Application
Data Data
App API
Traditional Application
Scenario
Application running in
the cloud
www.persistentsys.com © 2011 Persistent Systems Ltd 53
Cloud Vendors will aggregate enterprise
data. And make it available through APIs.
www.persistentsys.com © 2011 Persistent Systems Ltd 54
The impact of aggregate data
http://data.mint.com/
www.persistentsys.com © 2011 Persistent Systems Ltd 55
Concur: Aggregating Travel Data
www.persistentsys.com © 2011 Persistent Systems Ltd 56
www.persistentsys.com © 2011 Persistent Systems Ltd 57
Insights
Public Data
Aggregate Data
Enterprise Data
As Enterprise Data
moves to the
cloud, it would be
easier to combine
enterprise data
with aggregate and
public data
sources.
www.persistentsys.com © 2011 Persistent Systems Ltd 58
Beyond the enterprise applications, large
number of apps will be available on a pay-
per-use basis in the App Store.
www.persistentsys.com © 2011 Persistent Systems Ltd 59
There will be a hierarchy of apps with
different price points; all available on a pay-
per-use business model.
Business Process
Specific Apps
Task/Device
Specific Apps
Traditional
Applications will
be commoditized
on the cloud.
Aggregate Data
Enterprise Data
Public Data
www.persistentsys.com © 2011 Persistent Systems Ltd 60
Products/Apps will be consumed in
ready-to-eat bite-sized portions
www.persistentsys.com © 2011 Persistent Systems Ltd 61
From the
App Store
Low per
Unit Cost
Zero Loyalty
Pay per
Use
Snap-in
Snap-out
The New App World
www.persistentsys.com © 2011 Persistent Systems Ltd 62
To summarize
• As applications move to the cloud they are taking
data to the cloud as well.
• Data on the cloud is now accessible through APIs
independent of the application.
• Cloud operators are aggregating data.
• The ability to combine Enterprise data, Aggregate
data and Public data is very powerful.
• The world is moving to “the world of apps.” Apps
will be business process specific or task/display
specific.
www.persistentsys.com
Questions?