Cllrs 2010 Lgiu Standards Ik
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Transcript of Cllrs 2010 Lgiu Standards Ik
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Councillors and social media
What social media is and how to use it
Cllrs 10 - LGIUIngrid Koehler4 February 2010
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What is social media
Is it a collection of tools?
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As common as gossip
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As revolutionary as the printing press
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Don’t be fooled by the tools
Social media is social
It’s a new way of connecting
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How are some councillors using it?
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How are some councils using it?
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How are citizens using it?
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Wrench2 by Julia Manzerova on Flickr
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Your most important social media tool
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Blogging
• Free platforms such as Blogger and Wordpress
• Almost as easy as word processing
• Really, really easy blogging via services like Posterous (just email)
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Microblogging
• As much a listening tool as a broadcasting
• Maybe a bit geeky?• Important because
nodes of community conversation often use it.
• Great source of intel
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• More councillors use Facebook than any other social network (I think)
• Difficult to control the medium
• Excellent for organising campaigns
• Go split personality!
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Multi-media
• Rarely used as sole social media channel
• Brilliant for showcasing local people, events and projects
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Sources of support
• www.civicsurf.org.uk a resource for blogging councillors
• www.ideasocial.wetpaint.com draft guide to social media for councillors
• www.socialbysocial.com a primer for harnessing social media for social good
• www.communities.idea.gov.uk IDeA’s communities of practice network