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Luby & Lemerald JewelleryShangay Express Especial Viajes

Printed edition

Laura Ponte wearing her jewellery brand Luby & Lemerald

AD (Architectural Digest) SpainPrinted edition

Expansión CatalunyaPrinted edition

Laura Ponte wearing her jewellery brand Luby & Lemerald

L’Officiel ParisPrinted edition

Luby & Lemerald Jewellery Harper’s Bazaar Spain

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Luby & Lemerald JewelleryL-Ink

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Luby & Lemerald JewelleryVogue Joyas SpainPrinted edition

Laura Ponte wearing her jewellery brand Luby & Lemerald

Yo DonaPrinted edition

Luby & Lemerald JewelleryTelva Spain

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Luby & Lemerald Jewellery Elle Spain

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Luby & Lemerald Jewellery Telva colecciones & accesorios

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Luby & Lemerald Jewellery Harper’s Bazaar Spain

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Luby & Lemerald Jewellery AR

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Luby & Lemerald Jewellery Harper’s Bazaar Spain

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LubyLab by Laura Ponte for Alvarno Psychologies

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Luby & Lemerald Jewellery Condé Nast Traveler

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Laura Ponte wearing her jewellery brand Luby & Lemerald

Yo DonaPrinted edition

Luby & Lemerald JewelleryVogue Mario Testino Special

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LubyLab by Laura ponte for Mar de Frades (Limited Edition Bottle)

Vogue Joyas SpainPrinted edition

Luby & Lemerald Jewellery Herculés

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Laura Ponte wearing her jewellery brand Luby & Lemerald

View of the timesPrinted edition

Luby & Lemerald Jewellery Grazia

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Luby & Lemerald Jewellery Yo Dona

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Luby & Lemerald Jewellery Vanity Fair SpainPrinted edition

Luby & Lemerald Jewellery Lovely

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Luby & Lemerald JewelleryS Moda (Weekly with the newspaper

El País)Printed edition

Luby & Lemerald Jewellery Prime time TV show FlashModa

TVE

Famous Spanish Model And Singer Bimba Bosé wearing Luby & Lemerald Jewellery

Video for the presentation of Salon 44 Madrid(Video Link) Contradicción de SALÓN 44

http://salon44.es/

Éventail by Olivier Paris Hats by Philip Treacy

Luby & Lemerald JewelleryEl Dominical (Weekly with the

newspaper El Periódico)Printed edition

Miguel de Gil DressVanidad Cover

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Miguel de GilVogue UK

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Halo & Co Jewellersassad Awad plastic dress

Xishang MagazinePrinted and digital edition

Miguel de GilTendencias Fashion Magazine

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Rarha Beach CoutureVan Astyn

Halo & Co JewellersYara Figueiredo

VangardPrinted edition

Patricio Campillo Designer Fucking Young

Digital edition

Assad Awad white leather dress & collarMiguel Bosé - Encanto

Videoclip

Miguel De Gil Vanidad

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Prime time TV show FlashModa presents Miguel De Gil’s new collection in Coolture Lab Prime time TV show FlashModa

TVE

Assad AwadXishang MagazinePrinted edition

Miguel De Gil Tendencias Fashion Magazine

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assaad AwadFabio Encinar

Halo&Co OCIMAG

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My BlüchersOCIMAG

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Reyes Hellin Spanish Business Woman Luby & Lemerald Jewellery

Revista EscaparatePrinted edition

View mag on Issuu

Prime time TV show FlashModa presents Van Astyn’s new collection in Coolture Lab Prime time TV show FlashModa

TVE

Yara FigueiredoLuby & Lemerald Jewellery

OXXOPrinted edition

Assad Awad Luby & Lemerald

Jewellery QTTF

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Famous singer Pablo Alboran wearing Stephen F. XLSemanal (Weekly with the newspaper El País)

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Anil ArjandasEmbelezzia

Digital edition

Miguel de GilLovely

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Famous spanish singer RASH wears STEPHEN F. And ASSAD AWAD in the video for his new music single

Rash - Primavera en tus maletasVideoclip

ALOHE OpticaAnil Arjandas

Van AstynHassad AwadHalo & Co

My BluchersLuby & Lemerald Jewellery Avenue Ilustrated China

Printed Edition

Anil Arjandas Mayfair

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Fabio Encinar Designer No digas IconoDIgital Edition

Leonor Pando, Designer interviewed for her Fashion Show in “Ego” Mercedes Benz Fashion Week

PRIME TIME TV SHOW FLASH MODA TVE

Leonor Pando Interview on Flash Moda

ALOHE OpticaHalo & Co

Avenue Illustrated ChinaPrinted edition

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WOMEN’S WORLD

Nina Quichepara Alohe Optica

ILLU

STRA

TED

CH

INA

FASH

IONH

ER

Halo 8 Co.

Torrubia & Torrubia Telva Joyas

Printed edition

Anil Arjandas RAMAG8

Printed edition

Model and Blogger for ELMUNDO newspaper Noelia Lopez wearing Rarha Beach Couture

Stephen F.Olivier ParisHalo & Co. 

Loff.it (weekly with El Mundo Newspaper)Digital edition

Fabio Encinar Designer Yo Dona (weekly monthly with the newsletter El Mundo)

Printed Edition

Patricio CampilloStephen F.

Stealer MagazineDigital edition

The mexican singer Carlos Rivera and the spanish singer Marta Sanchez sing in duet “21 Dias” from Marta Sanchez’s album

Carlos Rivera wearing Stephen F. Marta Sánchez - 21 Días (feat. Carlos Rivera)

Videoclip

Luby & Lemerald Jewellery inCover Fashion Book

Printed edition

Assad AwadinCover Fashion Book

Printed edition

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Assaad Awad, artist and designer of extraordinary pieces that do not follow trends but are true works of art that endure over time.

His story is pure passion for their work and their collections, which always include new materials and concepts. He knows his

world, his new projects and his true muse in this interview.

Assaad Awad

BY INMA DELGADO

What was the inspiration that launched you into the world of fashion design?Really I had not another way I just wanted to follow my pas-sion and extraordinary design pieces.

Your pieces make us see that in fashion you have to be diffe-rent and work with different materials, how has your style developed over the years?For me fashion is art, never follow trends, so each piece I try to mix materials not normally imagine together. I like to break than usual, what we're used to seeing. My performance was much in experimentation techniques and materials, I need to always create new things.

Do you consider yourself a conceptual designer and futurist in the times we are living? I'm not a fashion designer, I'm an artist and craftsman; the only difference I see between my work and that of a sculptor is that my pieces are carried over the body. I think my pieces are the result of my experiences and I live in this time, in that sense not think they are futuristic; but represent a new result of the research I was talking about before, and that in this world where we live copy and paste you could cause them to be considered futuristic, they are not equal to anything, they are not copies.

Is Lady Gaga the perfect muse for Assaad Awad? Lady gaga is the perfect customer but Rossy de Palma is the perfect muse.

Art and fashion are always on your mind? As I told you before I conceive the art and fashion as a single entity. I think this union is the only way for this industry to remain interesting and the only possibility of evolution, because if fashion is a basic and repeats, all very basic tech-nology but the end of the day. LaCroix, Gaultier, McQueen, Rabannne, Muglert got to give fashion a new sense, were able to elevate fashion to the category of art.

What is your most immediate challenge for next season? Finish the capsule collection I am designing. The creative process fascinates me, every project I just say, "this is the most beautiful of all"

What is for you to be bold in Fashion? Being bold is to get out of the conventional, not to follow the masses. It's difficult because not everyone knows how. When you decide to risk is very important that there is consistency in everything you wear, from attitude to accessories or hairs-tyle. If so anything is possible, the problem is that nowadays people do not think what you put, things get just because

¿Cuál fue la inspiración que te lanzó  al mundo del diseño de Moda?En realidad fue un camino inevitable, yo solo quería seguir mi pasión y diseñar piezas extraordinarias.

Tus piezas nos hacen ver que en Moda hay que ser diferente y trabajar con diferentes materiales, ¿Cómo ha evoluciona-do tu estilo en estos años?Para mí la moda es arte, nunca sigo tendencias, por eso en cada pieza intento mezclar materiales que normalmente no se imaginan juntos. Me gusta romper lo habitual, lo que estamos acostumbrados a ver. Mi evolución viene de la expe-rimentación tanto en técnicas como en materiales, siempre necesito crear cosas nuevas.

¿Te consideras un diseñador conceptual y futurista en los tiempos que estamos viviendo?No soy diseñador de moda, soy artista y artesano; la única diferencia que veo entre mi trabajo y el de un escultor es que mis piezas se llevan encima el cuerpo. Yo creo que mis piezas son producto de mis experiencias y yo vivo en este tiempo, en ese sentido no creo que sean futuristas; pero sí representan una novedad fruto de la investigación de la que te hablaba antes y eso en este mundo de copiar y pegar donde vivimos quizás pueda provocar que sean consideradas futuristas, porque no son iguales a nada, no son copias.

¿Es Lady Gaga la musa perfecta  de Assaad Awad? Lady gaga es la clienta perfecta pero Rossy de Palma es la musa perfecta.

¿Arte y moda siempre están en tu mente? Como te contaba antes yo concibo el Arte y la moda como un ente único. Creo que esta unión es el único camino para que esta industria siga siendo interesante y la única posibilidad de evolución, porque si no la moda será sólo básicos y repe-ticiones, todo muy tecnológicos pero básico al fin y al cabo. LaCroix, Gaultier, McQueen, Rabannne, Muglert consiguie-ron darle a la moda un nuevo sentido, supieron elevar a la moda a la categoría del arte.

¿Cuál es tu reto más inmediato para la próxima temporada?Acabar la colección capsula que estoy diseñando. El proceso creativo me apasiona, cada proyecto que acabo digo: "este es el más bonito de todos"

¿Qué es para ti ser atrevido en Moda?Ser atrevido es salirse de lo convencional, no seguir las masas. Es algo difícil porque no todo el mundo sabe hacerlo. Cuando decides arriesgar es muy importante que haya una coherencia en todo lo que llevas, desde la actitud hasta los

Photo by MATIAS URIS

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they are fashionable or others to carry. Risk is to take what you take in and not be afraid of anything.

Would we be surprised with new accessories for this Fall / Winter? Of course it's going to be many new fruit of my research but do not count much. What I can anticipate is that there will be a collection of Fall / Winter seasons I do not follow, so I leave for brands who want to create trend; design timeless pieces.

Will we soon see your designs in national or international catwalks? Currently the gateway is not in my projects, and would be incompatible with my idea of not following seasons. I think there are other more effective means of reaching the public today as is the fashion-video. We opt for this format and social networking as a new way of communicating the brand and reach our customers that are spread all over the world.

And finally we would like to know what is for you, your best design so far? The one I'm running now. And after that, will be the next, always be passionate with the last thing that I have in hand, it never ends.

complementos o el peinado. Si es así todo es posible, el pro-blema es que hoy en día la gente no piensa lo que se pone, simplemente se ponen cosas porque están de moda o por que otros lo llevan. Arriesgarse es sacar lo que llevas dentro y no tener miedo a nada.¿Nos sorprenderás con nuevos complementos para este Otoño/Invierno?Por supuesto que va a haber muchas novedades fruto de mis investigaciones pero no contar mucho más. Lo que sí puedo adelantar es que no será una colección de Otoño/Invierno porque no sigo temporadas, eso lo dejo para las marcas que quieren crear tendencia; yo diseño piezas atemporales.

¿Veremos pronto tus diseños en pasarelas nacionales o internacionales?De momento la pasarela no está entre mis proyectos, además sería incompatible con mi idea de no seguir temporadas. Creo que hay otros medios mucho más eficaces de llegar al público hoy en día como es el fashion-vídeo. Queremos apostar por este formato y por la viralización en redes sociales como nueva forma de comunicar la marca y llegar a nuestros clientes que están repartidos por todo el mundo.

Y para terminar nos gustaría saber ¿Cuál es para ti, tu mejor diseño hasta el momento?El que estoy acabando ahora mismo…y después de ese, será el próximo, siempre me apasiono con lo último que tengo entre manos, eso no se acaba nunca.

“Lady Gaga is the perfect customer but Rossy de Palma is the perfect muse”

- Assaad Awad -

Fabio Encinar Elle

Printed Edition

Luby & Lemerald JewelleryAssad Awad

Anil ArjandasHalo & CoVan Astyn

Stephen Jones inCover Fashion Book

Printed edition

Luby & Lemerald JewelleryAssad Awad

Anil ArjandasHalo & CoVan Astyn

Stephen Jones inCover Fashion Book

Printed edition

Anil arjandasAssad AwadMy Blüchers

Minerva Portillo inCover Fashion Book

Printed edition

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Madeleine

PHOTOGRAPHY MARC PALENCIAFASHION EDITOR ARTURO ARGÜELLES

Dress, AMEN COUTUREEarrings and ring, DANIEL ESPINOSA

Her unbelievable long legs Madeleine to the runway with only fourteen years old. Starring of advertising campaigns for brands like Jill Stuart or Heltmut

Lang made it consecrated as one of our most international models. Madeleine Hjört is here.

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Dress, JUANJO OLIVAWatch and ring, VICEROYNecklace, SWAROVSKI

Dress, ANGEL SCHLESSEREarrings, SWAROVSKI

Dress, ADOLFO DOMINGUEZShoes, MYBLUCHERS by

MINERVA PORTILLO for LUBYLAB Ring, DANIEL ESPINOSA

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Coat, LOEWEBody, WOLFORDNecklace, ANTON HEUNISPanties, PLATINOShoes, URSULA MASCARÓ

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Dress, MARIA ESCOTÉBoots, PURA LOPEZEarrings and ring, ANIL ARJANDAS for LUBYLAB

Trench, BURBERRYDress, PEPE JEANS

Lingerie, VANITY FAIRPanties, PLATINO

Necklace and earrings, ANTON HEUNIS

Model MADELEINE HJORTMUA AIDA ROJAS

Photo Assistant LUCAFashion Assistant PETER

SPOSITO

Stephen F. TV Show’s Pilot @

Guinea

Luby & Lemerald JewelleryMiguel de Gil

EncinarinCover

Digital edition

Tv Presenter Eva Gonzalez in Master Chef Junior wear Luby & Lemerald JewelleryChef Samantha Vallejo-Nágera wear Torrubia & Torrubia MasterChef

Prime Time TV Show Master Chef JuniorTVE

Reyes Hellin Philip Treacy Lucía se casa

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Rarha Beach CoutureRude Magazine

Printed edition

Stephen F. Rude Magazine

Printed edition

Luby & Lemerald Jewellery Rude Magazine

Printed edition