7/30/2019 Clip Creative re-design packaging for European launch of Americas largest Crab meat company

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P R E S SR E L E A S E

FOOD & DRINK PUBLIC RELATIONS

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Clip Creative a London and Nottingham based creative and PR agency have unveiled their newly designed

packaging for Americas largest crab meat company Blue Star Foods. Headquartered in Miami, Florida Blue Star

Foods is an international company that produces premium crab meat in production facilities all over the world.

After the initial meeting in Miami Clip Creatives specialist food and drink division communicated directly with the

CEO John Keeler via email and Skype to produce the new packaging design. Clip Creative used their three stage

branding and packaging process which they have developed over the last thirteen years to ensure they provided the

Clip Creative re-design packaging forEuropean launch of Americas largestCrab meat company

7/30/2019 Clip Creative re-design packaging for European launch of Americas largest Crab meat company

2/2

P R E S SR E L E A S E

FOOD & DRINK PUBLIC RELATIONS

The

design

ofthispressre

lease

isprotec

tedbythe

Copyr

ight

,Des

ignsand

Patents

Act

1988

.CLIPCreat

ive

Ltd

(Reg

No.

07487736)Copyr

ight2013

.Allrig

htsreserved

.

CLIP Creative Limited

London

31-35 Kirby Street

Farringdon

London

EC1N 8TE

T: 020 7492 1993

T: 0844 593 0239

E: hello@theclipgroup.comW: www.theclipgroup.com

Nottingham

39-41 Loughborough Road

West Bridgford

Nottingham

NG2 7LJ

T: 0844 593 0239

For more information,

editorial, images or PDFs

please contact

Sim Mistry PR Director at the

CLIP press office on 0844 593

0239 or alternatively email

sim@theclipgroup.com

www.theclipgroup.com

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best possible design solution.

Blue Star Foods CEO John Keeler commented I commissioned Clip Creative to

design my packaging as I was very impressed with their knowledge, creativity

and passion for the food industry. I knew they could deliver stunning designs on

time and on budget. I already have another project for them to work on.

The crab packaging project involved turning the original vivid American

packaging in to a sleek and clean look that would be suitable for the European

market. The design also had to incorporate translated versions for the European

market. Clip Creatives in-house photographer also carried out the product

photography for six varieties of the crab meat. The images were then used on the

packaging and marketing literature.

Anish Mistry, Managing Director at Clip Creative commented Our aim was to

create a simple, clean and effective design that would display the six variants ofthe Blue Star crab meat. The patented pouch design did have some limitations

but the end result looks amazing and the client was incredibly impressed. So

much so that since then we have produced further marketing materials, mock

ups of the pouches for buyers, another sub brand and we have also been

approached by two South American brands to do their packaging as well.

Clip Creative and PR are based in London and Nottingham, they provide a

range of services from branding, design, public relations, social media and

photography.

-Ends-

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