Baking Social into

Omar TahboubBayt.com

your website

Pages

Sharing

Connect

The Real Deal

Layers of Social Features

Outer is more common

Inner is more precious

Pages

Sharing

Connect

The Real Deal

Pages

What’s your plan to stay FRESH?

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NEVER mass broadcast!

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Get Leverage! Apply the “SOCIAL MULTIPLIER”.

Pages

Sharing

Connect

The Real Deal

Sharing

Add it to your site… but don’t count much on it!

Pages

Sharing

Connect

The Real Deal

Connect

Tap into the Facebook networks of your users

Connect

Do it smartly!Mash your data into Facebook data to create an interesting social activity.

ConnectFacebook Data My Data

Connect

Pages

Sharing

Connect

The Real Deal

The Real Deal

Create meaningful social interactions on your site.

Enable the “social” in the features on your site.

Social Features

Assess the viral strength of the social interaction

Social Features

Not Viral

• Social activity limited within existing users

• No strong reason exists for user to invite others

Somewhat Viral

• Social activity limited within existing users

• Strong reason exists for user to invite others

Highly Viral

• Social activity not limited within existing users

• Strong reason exists for user to invite others

Example - Not Viral

Example - Viral

Example - Viral

Understand the psychology of “Social” on your siteCreate technology to enable real life interactions to happen inside your product

Social Features

Example – Job Sites Activities:CuriousHelpCompete

Social Features

Curious

Help - Referral

Help - Endorse

Compete

Got a Website?Bayt.com would like to give you money!

Visit our booth and learn about Bayt.com’s affiliates program

www.bayt.com/affiliates

And finally… a commercial!