Clinch Talent Recruitment Marketing Platform
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Transcript of Clinch Talent Recruitment Marketing Platform
A cloud platform to centralise a
companys career pages, recruitment
marketing and talent network efforts.
Enabling companies to source, identify,
understand, engage and convert the best
candidates - including the 90% who
show interest but do not apply.
Source of hire
Source of influence
Job site distribution
ATS Job feed integration
Why you need a recruitment marketing platform85% of candidates now start their search for a job in a search engine before ending up on an individual
companys jobs and career pages. But the majority are not there to apply for a job, they are there to find out
more about the company as a potential employer. 61% of US job seekers now identify themselves as passive
candidates who are just looking for new opportunities. They have a low tolerance for a difficult process or
poor candidate experience. If your company wants to hire this talent, you need to give them the information
they need in as frictionless a manner as possible and make it easy for them to express their interest. As
candidate behaviour drives recruitment to become more inbound, recruitment teams also need to employ
some of the techniques traditionally associated with inbound marketing to their hiring process.
Top talent is searching for a company the same
way they would for any other purchasing decision
The passive talent journey
~60% of all adults look at jobs every month. The majority start their search using a search engine or an aggregator.
Up to 7 months may pass before a candidates initial discovery and an actual application
At this point in their journey passive talent is shortlisting new opportunities that sound interesting.
When this talent visits jobs and career pages it is to find out more about the company as a potential employer
Interesting opportunities and companies are identified for further investigation
Over a period of time the candidate will engage with the company across multiple platforms, career pages, social, product pages etc.
Typical candidate fall off rates
Many candidates visit your careers pages and job listings to find out about the company not to apply.
Of those that do apply most are rejected and you are left with less than 1% of the candidates you attracted in the first place in your ATS.
Outbound versus Inbound ROI
Typically inbound delivers 3X the ROI of outbound marketing efforts in traditional sales and marketing. In
recruitment you have already paid for the traffic and employer branding, by converting more of it to
successful hires you can deliver an even better ROI.
Candidate experienceCandidate experience starts before an application is made and in many cases the best possible experience is
when a candidate that is likely to be rejected self selects out of the process as early as possible.
Helping this to happen starts with getting the right information in front of the right people at the right time.
By giving prospective candidates the information they need to self-select in or out of making an application
you can deliver a better experience for everyone.
Streamlining the application process is also important. Minimising the steps a candidate has to take to find a
job or make an application reduces the drop off rates of difficult to hire talent and also increases overall
candidate satisfaction ratings.
Clinch can remove up to 80% of the clicks a candidate carries out to find a job and make an application.
Candidates = $$$41 percent of surveyed candidates who had a
poor candidate experience stated they will
definitely take their alliance, product purchases,
and relationships elsewhere.
67 percent of those who had a 5-star candidate
experience, even if they did not get a job, said
that they will definitely increase their
relationship through brand alliance, product
purchases or networking.
Either case represents a lot of potential lost or
gained revenue to an organization and an
indicator of the true business impact millions of
interactions with candidates can have on the
CRM and Talent networkA network allows for communication between the network owner and the network members. A community
facilitates and encourages conversations between the community members.
90% of visitors to job listings and career pages are looking for more information about what it may be like to
work at the company and are not planning to apply for a job. Clinch enables you to build a talent network
from these people who have demonstrated an interest in your company with as little information as their
email address. No lengthy sign ups or additional data capture is needed. Candidates who show interest can
be segmented and messaged based on their behaviour. Clinch CRM functionality delivers ongoing relevant
and contextual communication to and from the candidates without hosting a community. Non-applicants can
be attracted and automatically nurtured into highly engaged candidates without requiring them to join the
community. Legacy community members can be imported and messaged from Clinch to quickly see who is
actively engaged with you as a potential employer.
Talent network phases
Non-applicants Highly engaged candidates
AnalyticsBy integrating with your ATS Clinch delivers both candidate and content centric analytics to help you better
understand which channels, content and candidates are delivering the best ROI for your recruitment teams
time and money.
IntegrationsClinch offers a powerful open API for customers and partners to access data and integrates with a range of
aggregators, vendors, social networks and applicant tracking systems.
Job Feed Integration
Status Output/Source Input
Ancillary Information to Candidate
Enhanced Apply Client dependent
Legal and compliance
Clinch can be configured to meet or exceed any legal
regulations concerning the contractual promise of
affirmative action and equal employment
opportunity required of those who do business with
the Federal government.
Additionally Clinch can be used to promote and
increase diversity of hiring by delivery of targetted
recruitment campaigns to specific target audiences.
The Clinch team are innovative, responsive and flexible when dealing with our
requirements. We find the product simple and user friendly allowing us to create
dynamic and targeted recruitment campaigns
There are a number of really great recruitment marketing tools in the space right
now, and Clinch are showing it wants to be a market leader.
Bank of Ireland
HR Tech specialist
+1 646 642-3283