JOE ALAMAT DDS, MD SUMMIT ORAL AND MAXILLOFACIAL SURGERY [email protected] (586)703-7104)
Climate Change Summit - Joe Greenwell
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Transcript of Climate Change Summit - Joe Greenwell
Business case study:green transport innovation and investment
in the current economic environment
CBI Climate Change SummitNovember 17th, 2010
Joe Greenwell, Chairman, Ford of Britain
Contents
• Ford and the UK auto industry
• What influences the market for low carbon cars?
• Industry progress to date
• What vehicle manufacturers are doing today
• How Ford are approaching the low carbon marketplace
• UK industry initiatives that are making a real difference
Ford in Britain - an introduction
UK automotive industry
• £52bn in manufacturing turnover / £10bn value added to UK economy
• Supports 800,000 jobs in total
• Over one million cars produced each year / two million engines
• UK is home to seven volume car manufacturers and eight commercial vehicle manufacturers
• UK has more specialist car manufacturers than any other country in Europe
• Eight Formula One teams are UK based
• The automotive sector accounts for around 10 per cent of annual total manufacturing turnover value
• Accounts for well over £20bn or around ten per cent of total export value
• The automotive sector is Europe’s largest investor in R&D at €20bn
What influences the market for low carbon cars?
• CO2 regulation• current and future fuel prices• Government measures – incentives, fiscal stimulus (BiK, VED, etc.)• industry initiatives• economic crisis - consumer is more focused than ever on cost of
ownership• advertising and marketing • local measures - congestion charging (London and elsewhere)• consumer concerns / NGO pressures
= increasing consumer demand for low carbon vehicles
Global pressure to reduce CO2 emissions
Industry Response
The Industry has made significant progress to date
Continuous improvement, to new low of 149.5g/km
2009 average 5.4% lower than previous year and 21.2% better than 1997
UK average new car CO2 emissions (Source SMMT)
CO2 emissions reductions across segments
All segments have seen substantial improvements
Change in new car CO2 emissions by segment, 2009 vs. 2008 and 1997 (Source SMMT)
What is the industry doing today?
Maintaining the momentum / driving further progress
Clean diesel engines• Down-sizing and advanced turbo charging technology offers perhaps 10-20%
more improvement
Direct injection gasoline engines• DI downsized gasoline engines can achieve close to today’s diesel levels of
economy at a substantial cost advantage
Automated transmissions• Driver advantages including around 5% over manual transmissions
Hybrid powertrain• Offer significant opportunities for CO2 reductions particularly in a city / urban
environment
Electric and plug in electric• First volume applications likely to be in cities. Costs and range remain a limitation
NAIGT Technology Road Map (source: NAIGT)
Maintaining the momentum / driving further progress
Ford – a low carbon product portfolio
Consumer awareness driving the market for low carbon cars
Consumer awareness - the market for low carbon cars is here and accelerating
Summary
• The CO2 challenge and how to create the market for low carbon vehicles? National infrastructure challenge?
• Focus on environmental messaging – yes. But also cost of ownership advantages
• Better clarity and transparency – clear, consistent messaging• Industry must be credible and Government consistent• Innovative ways to engage with the customer – websites, interactive
tools• Above all - great products that deliver ‘all the customer needs’ - that
are affordable
New exciting low carbon Ford products for CHANGING TIMES