Client/Employer Name, Your Name, Date of Report.
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Transcript of Client/Employer Name, Your Name, Date of Report.
![Page 1: Client/Employer Name, Your Name, Date of Report.](https://reader036.fdocuments.net/reader036/viewer/2022062408/56649f2c5503460f94c47af5/html5/thumbnails/1.jpg)
Client/Employer Name, Your Name, Date of Report
![Page 2: Client/Employer Name, Your Name, Date of Report.](https://reader036.fdocuments.net/reader036/viewer/2022062408/56649f2c5503460f94c47af5/html5/thumbnails/2.jpg)
![Page 3: Client/Employer Name, Your Name, Date of Report.](https://reader036.fdocuments.net/reader036/viewer/2022062408/56649f2c5503460f94c47af5/html5/thumbnails/3.jpg)
No more than two pages with high-level results
Bullet point format
![Page 4: Client/Employer Name, Your Name, Date of Report.](https://reader036.fdocuments.net/reader036/viewer/2022062408/56649f2c5503460f94c47af5/html5/thumbnails/4.jpg)
Describe the nature of the marketing challenge at issue. Also, briefly discuss why it matters (or should matter) to your client/company.
![Page 5: Client/Employer Name, Your Name, Date of Report.](https://reader036.fdocuments.net/reader036/viewer/2022062408/56649f2c5503460f94c47af5/html5/thumbnails/5.jpg)
Discuss the purpose of the research in marketing terms. See McDonald for inspiration.
![Page 6: Client/Employer Name, Your Name, Date of Report.](https://reader036.fdocuments.net/reader036/viewer/2022062408/56649f2c5503460f94c47af5/html5/thumbnails/6.jpg)
Succinctly describe what sort of research you did. Be sure to mention number of interviews, length of each, where you did them. Examples:
Management interviews Secondary research Qualitative research
Focus groups One on ones Ethnographies
Quantitative research.
![Page 7: Client/Employer Name, Your Name, Date of Report.](https://reader036.fdocuments.net/reader036/viewer/2022062408/56649f2c5503460f94c47af5/html5/thumbnails/7.jpg)
Tell a story. Bring the market segment, and their experiential needs, to life.
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“Conclusions” tell us what we should ultimately understand from everything we’ve read. “Recommendations” suggests a series of actionable steps to profitably act on the conclusions.
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Info like the sources of information acquired during secondary research, the interview guides you used, and any charts of data that are at a level of granularity that might be interesting to the reader but not necessary for the core story you told.