Client Pitch - Beats by Dr Dre
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Transcript of Client Pitch - Beats by Dr Dre
Sarabjeet Kaur (19059)
Client brief
We believe ...Every music buff deserves awesomeness
WHY WE DOING THIS?
People who love music & want to show share it , flaunt itWHO ARE WE
TALKING TO?
Being Cult is no Sin #BeatsArmy
WHAT ARE WE TELLING?
LETS BE
A CULT
HOW ?
HOW ?Sponsoring major DJ events
Co-Sponser in Established DJ Party events in country like Bacardi Night, Sun Burn Festival
Provide DJ’s with Beats By Dre Handgears Outlets for people to experience Beat products Social Media coverage of these events – asking DJ’s to
update , tweet about Beats By Dre Products
HOW ?BEATS Cult Nights
Plan BEATS Cult Nights in major cities Initially admission only through invites, where the guest list
consist of identified music lovers and influencers Catch is – its No sound party, no loud music, each guest is
provided with BEATS headgear connected to their phone in which music playlist is sync and controlled by DJ in-house
Also provide guest with RFID embedded fluorescent colored BEATS wristband , which will tag the guest’s FB id while registration, one will automatically be checked in , can update about their favorite song being played etc all from FB stands in club
Concept of no sound party from Goa Pub Silent Noise & RFID tags from Smirnoff Nightlife Parties
Where ?& when? $$
Where ?& when?
Owned Media– Digital Channels for #BeatsArmy Cult Club. Digital content on Youtube, Fb about events and also club parties #20 lakhs
Earned media – Coverage about event & parties, Party attendees giving the social media coverage, party videos sharing #15 lakhs
Paid Media– Event Sponsorship; Beats’ Cult Night; Digital campaign invitation for events. Banner ads with creaking sound which gets beaten by Beats Headgear #DestroyBadSound #60 Lakhs
BEING cultIS
noSIN#BeatsArmy