CLIENT: CREATIVE DIRECTOR: DESIGNER: Yunjae Chung...
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The Creative Pack LLC, 1721 Artesia Blvd, Suite D, Manhattan beach, CA 90266 CLIENT: Fresh & Easy CREATIVE DIRECTOR: Danielle Kidney DESIGNER: Yunjae Chung ILLUSTRATOR: Lee Newham REGION: USA CATEGORY: Packaging For immediate release: THE CREATIVE PACK WINS INNOVATION FOR FRESH & EASY SNACKING CUPS The Creative Pack has won a Store Brand Innovation Award for Fresh & Easy's snacking cup packaging. The product range is a new innovative concept with a healthy twist for on-the-go snacking. The range features a wide variety of interesting combinations from the traditional Pretzels and Hummus to the unique Carrots and Snap Peas with a Ginger Hoisin Dip. Along with many new dips and sauces, the cup packaging is conveniently designed to contain healthy portion sizes while still being able to fit in a car’s cup holder. Because of this convenient cup design, they designed a playful label for each unique combination. The handwritten font, chosen for its relaxed vibe, is reminiscent of a mother’s note to her child in their lunch box. Each item features an illustration of fruit and veggies in the background. The variety of colors selected complement the contents within the cup itself. The Fresh and Easy food policy does not allow artificial flavors, colors, or preservatives in any of their private brand products, making this a distinctly different range you can feel good about buying for yourself or your kids. The consultancy’s work for Fresh & Easy Fruit & Veggie snacking cups will be awarded at the reception after the PLMA show, Chicago on Monday 17th November 2014. “We are incredibly proud to have our design work and our client recognized as Store Brand Innovators. “ – Danielle Kidney, founder Editor’s notes: The Creative Pack is based in Los Angeles and services clients such as Fresh & Easy, La Terra Fina & PriceSmart For more information contact: Danielle Kidney [email protected] Twitter: @thecreativepack www.thecreativepack.com Any opinions expressed in this email are those of the individual and not necessarily the Company. Unless expressly stated to the contrary, this Email is not intended to give rise to a new, or affect an existing, contractual or other legal relationship. This email and any files transmitted with it, including replies and forwarded copies which may contain alterations) subsequently transmitted from the Company, are confidential and solely for the use of the intended recipient. The unauthorized use, disclosure or copying of this email, or any other information contained or attached, is prohibited and could, in certain circumstances, be a criminal offence. If you have received this email in error please notify the sender as soon as possible.
Transcript of CLIENT: CREATIVE DIRECTOR: DESIGNER: Yunjae Chung...
The Creative Pack LLC, 1721 Artesia Blvd, Suite D, Manhattan beach, CA 90266
CLIENT: Fresh & Easy CREATIVE DIRECTOR: Danielle Kidney DESIGNER: Yunjae Chung ILLUSTRATOR: Lee Newham REGION: USA CATEGORY: Packaging For immediate release: THE CREATIVE PACK WINS INNOVATION FOR FRESH & EASY SNACKING CUPS The Creative Pack has won a Store Brand Innovation Award for Fresh & Easy's snacking cup packaging. The product range is a new innovative concept with a healthy twist for on-the-go snacking. The range features a wide variety of interesting combinations from the traditional Pretzels and Hummus to the unique Carrots and Snap Peas with a Ginger Hoisin Dip. Along with many new dips and sauces, the cup packaging is conveniently designed to contain healthy portion sizes while still being able to fit in a car’s cup holder. Because of this convenient cup design, they designed a playful label for each unique combination. The handwritten font, chosen for its relaxed vibe, is reminiscent of a mother’s note to her child in their lunch box. Each item features an illustration of fruit and veggies in the background. The variety of colors selected complement the contents within the cup itself. The Fresh and Easy food policy does not allow artificial flavors, colors, or preservatives in any of their private brand products, making this a distinctly different range you can feel good about buying for yourself or your kids. The consultancy’s work for Fresh & Easy Fruit & Veggie snacking cups will be awarded at the reception after the PLMA show, Chicago on Monday 17th November 2014. “We are incredibly proud to have our design work and our client recognized as Store Brand Innovators. “ – Danielle Kidney, founder Editor’s notes: The Creative Pack is based in Los Angeles and services clients such as Fresh & Easy, La Terra Fina & PriceSmart For more information contact: Danielle Kidney [email protected] Twitter: @thecreativepack www.thecreativepack.com
Any opinions expressed in this email are those of the individual and not necessarily the Company. Unless expressly stated to the contrary, this Email is not intended to give rise to a new, or affect an existing, contractual or other legal relationship. This email and any files transmitted with it, including replies and forwarded copies which may contain alterations) subsequently transmitted from the Company, are confidential and solely for the use of the intended recipient. The unauthorized use, disclosure or copying of this email, or any other information contained or attached, is prohibited and could, in certain circumstances, be a criminal offence. If you have received this email in error please notify the sender as soon as possible.
The Creative Pack LLC, 1721 Artesia Blvd, Suite D, Manhattan beach, CA 90266
